Cliff Pollan, CEO

1. SIIA Information Industry Summit Previews

2. “Online video is second only to word‐of‐mouth
for its ability to influence decision makers in
every stage of the purchase lifecycle.”
“No marketing effort is complete without
incorporating online video to drive
awareness, leads, customer acquisition and
loyalty.”
‐ Video Marketing Benchmark 2009

3. Video Can Be Hard To Make…

4. …and Expensive

6. Sampling of VisibleGains Video Apps
LANDING PAGES & BLOG
ENGAGE
Promote Content Expand An Event Post A
Topic
WEBSITE
NURTURE
Provide An Overview Demo An Offering Share A Testimonial
SALES PROCESS
CLOSE
Make A Connection Send Follow-Ups Submit A Proposal

7. User Results
“We increased email campaign conversions from 2.1% to
7%”
“We more than doubled
“We quadrupled webinar registrations”
visitor engagement time
on site”
“We are getting consistent 40+% landing page conversion rate”
“We are converting 600 additional online sales per month”

8. Create and share effective business video
Learning Center
Hosting & Analytics
with Live Coaching
Video App Templates & Software

9. How a Video App Works
4
3
1
3
2
2
5

10. Demo – Interactive Customer Testimonial

11. Demo – Easy to use Video App Builder
“It’s like Powerpoint for video…”

12. VisibleGains Cliff Pollan
History Information Services
Jun ‘09 – Founded New technologies and content
Oct ’09 – V1.0
VisibleGains
Dec ‘10 – V2.0 Co-Founder, CEO
Funding NewsEdge (IPO)
Mgmt & 1 Investor Co-Founder, Exec Team
OneSource
Looking for: Isys (acquired by Lotus)
Clients Mgmt Team
Partners
Investors (Possibly) Data Resources