An introduction to SIEC, Systems Integration Experience Community

1. A safe reference for the AV Pro
Systems Integration industry
Update: October 24, 2016

2. About us
SIEC is the Italian
Association of the AV
Pro Industry.
Today SIEC has 37
members, among
producers, distributors
and integrators.

3. SIEC members (brands)

4. SIEC members (integrators)

5. Mission
Promoting and supporting the Italian AV PRO market.

6. Vision
In any project where AV
technologies are involved for
residential or commercial
applications, an Integrator of
proven competence and
professionality is called in at an
early stage.
This will ensure excellent results,
customer satisfaction and a
healthy development of our
industry.

7. Partnerships
SIEC has signed co-operation agreements with:
InfoComm International
HDBaseT Alliance
KNX Italia

8. Our main activities
 Training, seminars, webinars;
 conventions and forums;
 attendance of major trade fairs.
And, in addition:
 relations with standardization and
certification bodies,
 synergy with International
associations,
 cooperation with professional
societies.

9. Course on AV Technologies
This comprehensive course1
introduces the science and
technology for audio, visual and
audiovisual systems integration.
The course is delivered in Italian.
1 Based on proprietary material of InfoComm
International

10. Course "HDBaseT installer"
This course1 is targeted at installers
and integrators who would like to
become expert HDBaseT
installers.
The course is delivered in Italian
by an HDBaseT Alliance - certified
trainer.
1 in partnership with HDBaseT Alliance

11. Courses for Architects and Designers
We periodically deliver classes to
Architects and Designers, in co-
operation with their professional
associations.
Courses and seminars are
granted professional credits.

12. Advanced trainings
One-day seminars on new technologies
and new standards.

13. Webinars
Online seminars for Italian operators organized
and promoted by InfoComm International in
cooperation with SIEC.
One-hour presentation on relevant topics
prepared and delivered by specialists of SIEC
members.
In 2016 seven webinars are planned .

14. The yearly convention
The yearly event for the Italian systems integration market.

15. Encouraging best practices
This is the feather in our cap, our best achievement
so far.
UNI/PdR 4:2013 Best Practices on "Audio-Video-
Controls Integration Services" is a document that
states the criteria that should be followed in
delivering such services to the customers.
The document adopts the draft prepared by a
work group of SIEC experts and has been published
on November 21st, 2013 by UNI, the Italian
Standardization Body.
It was the first step towards the certification of
Systems Integration companies.

16. Certified Systems Integrators
October 11, 2016 is a significant milestone for the
Italian AV PRO market:
the first Systems Integration company has been
certified to be compliant with the UNI/PdR 4:2013.
Others will follow shortly.
From now on buyers, contractors and designers
will be able to choose their AV Pro partner, based
on proven qualification.

17. SIEC for the Market
We are committed to:
 create new business opportunities,
 create a trade fair for the Italian market,
 improve awareness among users and buyers,
 offer networking experiences,
 encouraging the proper implementation of technologies,
 offer training programs,
 support Integrators in the certification process,
 conduct research on market size and growth,
 defend the market from any threat.

18. SIEC for the Brands
We are committed to:
 promote the quality of solutions proposed to customers,
 create a trade fair for the Italian market,
 provide visibility through webinars and conventions,
 conduct research on market size and growth,
 defend the market from any threat.
We can do much more with your help: supporting an association
like ours is a matter of proving bona fide social responsibility for a
brand that operates in the Italian market.

19. SIEC for the Integrators
We are committed to:
 improve awareness among users and buyers,
 involve professional associations,
 create new business opportunities, in Italy and abroad,
 protect and support the quality of the supply,
 open a path towards certification,
 offer training programs,
 create occasions for meeting manufactures and distributors.
We have already achieved some relevant results: best practices
sponsored by UNI, five conventions, webinars, certification of Systems
Integration companies.
We can do much more with your help.

20. Defending the market
When it comes to raise new taxes or
duties our legislators can be very
creative. An example is the levy on
private copies imposed on sales of
CDs and memory cards, that has
caused the demand for these
products to move to the gray
market.
And there are always new threats
looming on our industry, such as
imposing customs duties on some
product categories, extending the
television tax to multimedia
products, etc.
You need a strong Association that
can stand against measures that
can depress or alter the
marketplace.

21. United we stand
A strong Association is more likely to gain the full
attention of third parties and stakeholders, to the
advantage of all members.
Our stakeholders:
 Government
 Large buyers and contractors
 Professional societies
 Trade Associations
 Trade fair organizers
A strong Association is one that represents a large
portion of the total business.
If we represent both the most relevant brands and a fair
amount of integrators then our stakeholders will
positively listen to us.

22. We welcome new members!
Whether you are a manufacturer or
an integrator, if you share our vision
and mission you can help us meet
our goals by becoming a member.
There is strength in numbers, and the
stronger we are, the more we can
achieve.
For you, too.

23. www.sieconline.it
info@sieconline.it