The Internet is the first thing that humanity has built that humanity
doesn't understand, the largest experiment in anarchy that we have ever
had. ~ Eric Schmidt
The traditional marketing medium
In short it was fake… annoying and very costly.
Was One-way… Annoyingly spam… And not at all
Where are your customers
Your customers are no longer passive they are
Internet is one of the primary business
Only 14% trust advertisements.
78% of consumers trust peer
Source: “Marketing to the SocialWeb,” Larry
Weber,Wiley Publishing 2007
Some Social-media facts
Over 50% of the world’s population is under 30-years-old
Social Media has overtaken porn as the #1 activity on theWeb
96% of them have joined a social network
added over 200 million users in less than a year
Years to Reach 50 millions Users: Radio took 38Years,TV took 13Years,
Internet took 4Years, iPod took 3Years…
If were a country it would be the world’s 3rd largest ahead of
the United States and only behind China and India.Yet, QQ and Renren
80% of companies use social media for recruitment; 95% of these using
Source: Cited on last slide
While you watch this 100+ hours of video will be uploaded to
has over 15 million articles…studies show it’s more accurate than
Encyclopedia Britannica…78% of these articles are non-English
Technology in ten years
Source: Steve Jobs (TwitPic)
People + message + Internet = social media marketing
What is social media marketing
•Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
•Using technology at its best you can harness the power of social media.
•The ROI of social media is that your business will still exist in 5 years
•There are over 200,000,000 Blogs
•25% of search results for theWorld’sTop 20 largest brands are links to
•34% of bloggers post opinions about products & brands
•60 millions status updates happen on Facebook daily
•And they are talking about .
Where are you on Social-media?
SouthWest Airlines handles a bad experience of Customer on twitter.
The customer twitter about bad experience on the airlines
Airlines responded back:
Next time when Beaker booked a return ticket with same airlines, he was
surprised to find:
An interesting example of Firefox, if there is a doubt, people won’t call your
call centers, instead they will tweet about it. Imagine what answers they
Case Study: Customer Questions via
Case Study: The Big Money
The satirical newspaper doesn’t do much
besides post its content on its page, but
it still maintains a steady, engaged fan
Fans as of Nov. 15: 535,411
Automaker Audi seeks out fan feedback.
It hosted a campaign encouraging fans
to discuss what its next car should look
Fans as of Nov. 15: 381,038
A fan photo gallery includes more than
9,000 photos of fans and their Harley-
Davidson (HOG) bikes.
Fans as of Nov. 15: 339,135
This summer, Six Flags hosted the
“Tournament ofThrills” competition on
its Facebook page where fans could vote
for their favorite roller coasters. More
than 85,000 votes were cast.
Fans as of Nov. 15: 379,056
The Big Money Facebook 50, a ranking of the brands that are currently making
the best use of Facebook by http://www.thebigmoney.com
The ABC’s of Social Media
You can’t control the message
The message is changed, rebutted, parodied, and
misconstrued by your audience.
Even if your audience is small, they are key voices to
You must modify what we say in response in real
You have to break the corporate barriers and level
down with every employee and customer.
So what are your customers taking about your brand?
Colorado State UniversityWikipedia Accuracy Study
China Internet Information Center,Technorati,Wikipedia
Facebook investor stats
U.S. Department of Education Study
Mashable by Ben Parr
Calculated based ofWikipedia article data found at
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