Social media 101


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Why social media is important

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Social media 101

  1. 1. SOCIAL MEDIA 101 Siddhesh Kabe
  2. 2. The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had. ~ Eric Schmidt
  3. 3. The traditional marketing medium In short it was fake… annoying and very costly. Was One-way… Annoyingly spam… And not at all personal…
  4. 4. Where are your customers  Your customers are no longer passive they are producers.  Internet is one of the primary business channels available.  Only 14% trust advertisements.  78% of consumers trust peer recommendations. Source: “Marketing to the SocialWeb,” Larry Weber,Wiley Publishing 2007
  5. 5. Some Social-media facts Over 50% of the world’s population is under 30-years-old Social Media has overtaken porn as the #1 activity on theWeb 96% of them have joined a social network added over 200 million users in less than a year Years to Reach 50 millions Users: Radio took 38Years,TV took 13Years, Internet took 4Years, iPod took 3Years… If were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India.Yet, QQ and Renren dominate China 80% of companies use social media for recruitment; 95% of these using Source: Cited on last slide While you watch this 100+ hours of video will be uploaded to has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  6. 6. won’t. You may forget your customers
  7. 7. Technology in ten years Source: Steve Jobs (TwitPic)
  8. 8. People + message + Internet = social media marketing What is social media marketing anyway? •Social Media isn’t a fad, it’s a fundamental shift in the way we communicate •Using technology at its best you can harness the power of social media. •The ROI of social media is that your business will still exist in 5 years
  9. 9. •There are over 200,000,000 Blogs •25% of search results for theWorld’sTop 20 largest brands are links to user-generated content •34% of bloggers post opinions about products & brands •60 millions status updates happen on Facebook daily •And they are talking about . Where are you on Social-media?
  10. 10. SouthWest Airlines handles a bad experience of Customer on twitter. The customer twitter about bad experience on the airlines "Southwest=Suckage.“ Airlines responded back: Next time when Beaker booked a return ticket with same airlines, he was surprised to find: Case-Study: Suckage=Awesomeness
  11. 11. An interesting example of Firefox, if there is a doubt, people won’t call your call centers, instead they will tweet about it. Imagine what answers they might get. Case Study: Customer Questions via Twitter
  12. 12. Case Study: The Big Money Facebook 50 The satirical newspaper doesn’t do much besides post its content on its page, but it still maintains a steady, engaged fan following. Fans as of Nov. 15: 535,411 Automaker Audi seeks out fan feedback. It hosted a campaign encouraging fans to discuss what its next car should look like. Fans as of Nov. 15: 381,038 A fan photo gallery includes more than 9,000 photos of fans and their Harley- Davidson (HOG) bikes. Fans as of Nov. 15: 339,135 This summer, Six Flags hosted the “Tournament ofThrills” competition on its Facebook page where fans could vote for their favorite roller coasters. More than 85,000 votes were cast. Fans as of Nov. 15: 379,056 The Big Money Facebook 50, a ranking of the brands that are currently making the best use of Facebook by
  13. 13. 13 The ABC’s of Social Media Marketing  You can’t control the message  The message is changed, rebutted, parodied, and misconstrued by your audience.  Even if your audience is small, they are key voices to you.  You must modify what we say in response in real time.  You have to break the corporate barriers and level down with every employee and customer.
  14. 14. THANK YOU So what are your customers taking about your brand?
  15. 15. Credits  Colorado State UniversityWikipedia Accuracy Study  China Internet Information Center,Technorati,Wikipedia  Facebook investor stats  U.S. Department of Education Study  Mashable by Ben Parr  The Guardian  TechCrunch  Apple  Calculated based ofWikipedia article data found at  Quotes from: 
  16. 16. Special Thanks to  
  17. 17. Get in touch You can directly scan the QR codes with your mobile phone to visit.