A basic Idea about a particular travel organzation

1. Subject: Travel & Tour Planning
Project Topic: SOTC

2. Siddhartha Mukherjee
Aayesha Ghosh
Sinchan
Bhattacharya
Assigned by Prof. Baniratna Padhi

3. Roles and Function of TAAIRoles and Function of TAAIRoles and Function of TAAI
 Inception/history
 Service Offered
 Packages
 Offices and Head Quarters
 Market Presence
 Customer Review and Feedback
INDEX

4. About SOTC
 SOTC Travel Services Pvt Ltd (Formerly known as Kuoni Travel (India) Pvt.
Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held
through two companies, its Indian listed subsidiary, Thomas Cook (India)
Limited (TCIL) and TCIL's subsidiary Travel Corporation (India) Ltd.
 Established in 1949, it is a travel and tourism company active across travel
segments like Leisure Travel, Business Travel, Destination Management
Services and Distribution Visa Marketing Services.

5. Key Milestone
 1996 - Kuoni Group enters India by acquiring a 51% stake in SOTC
 1997 - Kuoni Group acquires 100% equity in SOTC
 2000 - Kuoni India acquires Sita World Travel
 2013 - Launched TVC with new brand architecture 'Kuoni Together with SOTC'
 2015 - Kuoni Travel (India) Pvt Ltd becomes a step-down of Fairfax Financial
Holdings Group
 2016 - Kuoni India rebranded to SOTC as part of brand transition post change
in control & Kuoni Group exiting Tour Operating entities globally
 2016 - SOTC releases new TVC & brand logo

6. Service Offered
 SOTC offers customized holidays around the world. It also offers Corporate
Tours and provides packages for MICE (Meetings, Incentives, Conferences and
Events) related travel needs. SOTC Trade Fair Tours aims to accommodate the
needs of businessmen visiting or presenting in International trade fairs.
 It claims to have pioneered the concept of designing and promoting escorted
tours to international travellers in India.
 SOTC has created different avenues through tour packages namely ‘Bhraman
Mandal’ committed to the Marathi speaking population and ‘Gurjar
Vishwadarshan’ for the Gujarati speaking population.

7. Offices and Head Quarters
Head Quarters
8th Floor, Urmi Estate,
95 Ganpatrao Kadam Marg, Lower Parel,
Mumbai – 400013
Major Outlets
There are more than 150+ outlets across India

8. Market Presence
SOTC has been the pioneer in the development of organized leisure travel in
India. With a sales turnover of Rs 400 crores , growing at 30% p.a. India, it is
more than double the size of the next biggest competitor
SOTC has a wide distribution network of 150+ sales outlets and 3500 travel
agents across India to retail our range of products and serve customers better.

9. Customer Review & Feedback
In spite of having so many strengths, SOTC also
have so some weaknesses like ineffective
customer services, not focusing on rural areas
and Indian railway network. In order to avoid any
inconvenience to its customers, it should open
new branches, more effective online ticket
booking facilities and focus on small cities and
towns.
They have dedicated customer feedback form
.They are working on their loopholes to become
one of the leading Travel Services

10. Major Awards
 2015 : Today’s Traveller (TT) Award 2015 for Best Outbound Tour Operator
 OTM India’s Top 100 Travel producers award
 2014: Best Foreign Tour Operator – South Asia 2012 & 2013 Award by
Malaysian Tourism
 2013 : Best Outbound Tour Operator and the Best Domestic Tour Operator
2013 at TAAI Travel Awards
 2011: CNBC Awaaz Travel awards 2011 for ‘Most Preferred Tour Operator for
Outbound Travel’ to Kuoni & SOTC India
 2016: Pacific Asia Travel Association Gold Awards 2016 for Consumer Travel
Brochure