"PARTAGE" is a beverage company business plan which manufacturing alcohol products which is mixed with soft drink(direct pegs without any need of mixing drinks with raw alcohol).

1. By; Neetesh Tiwari

2. SPIRITS TRENDS IN INDIA

Indian imported spirits are growing 25% yearly and it is
estimated that Indian spirit imports will soar to five million
cases by 2015

88% of alcohol consumption in India is spirits, while 10%
comes from beer and only 2% from wine.

Whisky remains the most widely consumed imported spirit
in India. A minimum price has recently been placed on
vodka, doubling the price of the cheapest brands.

Rum has potential to attract new drinkers, being the drink
of choice for young adults who wish to seem rebellious.

3. INNOVATION




All of the major producers are innovating, redefining
and creating new categories in the spirits industry
In the US, flavors are the fastest growing part of the
vodka category
Mixed-category variants have started to appear, with
different spirits combined in the same product
Packaging has evolved, increasing consumer
convenience

4. PRODUCT

PARTAGE – an RTD Product
+
=

5. PRODUCT MIX

Coke + Spirit
=200ml , 500ml , 1L

Orange + Spirit =200ml , 500ml , 1L

Lemon + Spirit =200ml , 500ml , 1L

Soda + Spirit
=200ml , 500ml , 1L

6. PRODUCT MIX

Coke + Vodka =200ml , 500ml , 1L

Orange + Vodka =200ml , 500ml , 1L

Lemon + Vodka =200ml , 500ml , 1L

Soda + Vodka
=200ml , 500ml , 1L

7. PRICE
Vodka
Spirit

200ml = 185 Rs.

500ml = 400 Rs.

1L
Rs.
= 780
200ml = 220 Rs.
500ml = 500 Rs.
1L
= 950 Rs.

8. PLACE
Pubs
 Restaurants & Resorts
 Wholesalers & Retailers
 Bars
 Malls


9. PROMOTION
Controversial Beginning
 Press release
 Sponsors to Pubs & Parties
 New year Parties
 Tie Ups with New year Events
 Music CD’s
 Social Media – FB Twitter


10. PRODUCT SEGMENTATION

Flavors
Cola Mix
 Lemon
 Fanta
 Soda


Bottling
Glass Bottles
 Cans
 Shots


11. TARGET MARKET - POSITIONING
Cola – All Age groups - 18+
 Fanta Mix – 18+ Positioned as Female’s
drink


Bottling
Bottles – Parties, pubs etc
 Cans – Travel Friendly
 Shots - Youth
 Glass

12. BUDGETING
3 crore for clearing license
 50 Cr. To setup industry
 5 Cr. For promotion
 5 Cr. For opening outlets


Total cost =63 Cr.

13. BUDGETING
Manufacturing cost for vodka per liter= 125 Rs.
 Manufacturing cost for spirit per liter =100 Rs.
 Drinks per liter = 15 Rs.

Total cost per liter for vodka= 140
 Total cost per liter for spirit = 115


14. MANUFACTURING COST
Spirit

200ml =28 Rs.

500ml =70 Rs.

1L
Vodka
200 ml = 23 Rs.
500ml = 58 Rs.
= 140 Rs.
1L
= 115 Rs.

15. PROFIT
Spirit

200ml =135 Rs.

500ml =300 Rs.

1L
Vodka
200 ml = 180 Rs.
500ml = 440 Rs.
= 600 Rs.
1L
= 800 Rs.

16. PROFIT
Spirit
900L 1st month =600*900 =5,40,000
 2000L 2nd month =600*2000=12,00,000
 3500L 3rd month =600*3500=21,00,000
 5000L 4th month =600*5000=30,00,000
 8000L 5th month =600*8000=48,00,000
 10000L 6th month =600*10,000=60,00,000
 In six month total profit=1,76,40,000
 In 1 year total profit = 4,76,40,000


17. PROFIT
Vodka
900L 1st month =800*900 =7,20,000
 2000L 2nd month =800*2000=16,00,000
 3500L 3rd month =800*3500=28,00,000
 5000L 4th month =800*5000=35,00,000
 8000L 5th month =800*8000=64,00,000
 10000L 6th month =800*10,000=80,00,000
 In six month total profit=2,95,00,000
 In 1 year total profit =7,75,00,000


18. BREAKEVEN ANALYSIS
1st year over all profit =12,21,40,000
so in 5 year =61,07,00,000