生活者視点で読み取るクロスメディア時代の広告戦略
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This document contains a presentation in Japanese on internet marketing trends. It discusses search engine optimization, social media marketing, video and user-generated content. Specific topics covered include search rankings from 2001 to 2006, growth of Google and Yahoo, rise of blogs and user comments, emergence of YouTube and growth of mobile internet and location-based services. Case studies and strategies are presented for various companies to engage customers through online and offline channels.
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生活者視点で読み取るクロスメディア時代の広告戦略
- 1. shu@minju.biz 1
- 2. © 2008 Monju Consulting 2 2
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- 6. ! ! © 2008 Monju Consulting 6 6
- 7. ! ! ! ! Yahoo! Google ! ! ! © 2008 Monju Consulting 7 7
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- 45. ! ! YouTube ! ! ! CM ! ! ! ! © 2008 Monju Consulting 45 45