1. Influence of Media on Socio-Political
Scenario in India

2. Socio-Political Culture
• Meaning:
‘Methodologically organized activities of a society, people as
a group , which pertains, with the development of socio-
political scenario of that society in a particular time period.’
The man behind evolution of socio-political culture in India:

3. Socio-political Condition of India

4. • 64 years of Independence, still India aspire for
individual freedom
• Economic meltdown, 1992-liberalization of economy
• Indian society merging from socio-political clutches
of serfdom to individualistic aspirations of freedom
and self reliance
• Overpopulation- 1.2 billion
• Rank of India amongst 180 corruption affected
countries – 84th
• Deceleration in growth of agriculture

5. • Constitutionally declared a secular state, India
still faces religious violence
• Terrorism, Naxalism

6. Media of India

7. • 2nd largest market in the world for
newspapers
• a total of 81,000,000 registered internet
users—comprising 7.0% of the country's
population
• 4th largest television broadcast stations in the
world with nearly 1,400 stations

8. Media’s role in India
What do we see on television these days?
What do we read in newspapers early morning?
Media plays a mediator role between the people of
the nation and the government
But don’t we feel a total disconnect between the
media and the mass reality?
The media, along with art and literature, must help
the people in their struggle against
poverty, unemployment, and other social evils in
contemporary India

9. Ideal and reality of media in India
‘ Indian media-molders or reflectors of
change’
• 512 accredited journalists covering the Lakme
India Fashion Week, and only 6 journalists to
cover the suicides in Vidharbha
• TV channels showing cricket day in and day
out

10. Indian women

11. Depiction of Women in Indian media
• Growing trend in media - portray women as victims
• women’s issues- two percent of the total items in
national dailies
• Rise in female columnists of the newspapers, news
presenters ,reporters in news channels
• Representation of women as achiever both at home
and in the labour force

13. Impact of media
• Impact on agriculture and family planning movement
• Advertising- positive impact of media exposure
particularly that of television on consumer behavior
• Emergence of a new popular culture:
1. Change in focus of youth due to talent hunt
competitions on TV
2. Career guidance shows

14. INHERENT BARRIERS IN INDIAN
CONTEXT
• lack of credibility
• Political influence
• Religious and cultural practices
• Government rules and regulations

15. Thank You
By:
Shraddha Mudaliar
2011-13 batch