28. The Daily Sentinel’s agenda is to be supportive of the military. Which headline would it
probably run?
U.S. Soldiers Rebuild School in War Zone
Community Garden Builds 30 New Plots
U.S. Send Aid to Pakistan Flood Victims
Waitress Attacked Over Wrong Order, Cops Say
Lesson: The Role of Media 28/54
29. The Local Dispatch’s agenda is to call people to action in their local community. Which
headline would it probably run?
Pilot: Snake Pops out of Dashboard Mid Flight
Navy Tests New Submarine Missile
Health Clinic Will Close Due to Budget Cuts
Jet Stream Carries China’s Pollution to U.S.
Lesson: The Role of Media 29/54
30. The Global Gazette’s agenda is to make people feel like they are part of a global
community. Which headline would it probably run?
Navy Tests New Submarine Missile
Cambodian Students Visit U.S. Sister City
County Food Banks Run Dangerously Low
Waitress Attacked Over Wrong Order, Cops Say
Lesson: The Role of Media 30/54
31. The Star Bulletin’s agenda is to make money by getting readers’ attention. Which
headline would it probably run?
Jet Stream Carries China’s Pollution to U.S.
Community Garden Builds 30 New Plots
Successful Airstrike Destroys Terrorist Hideout
Monkey Escapes During Stop at Gas Station
Lesson: The Role of Media 31/54
36. How do you get the news? Select all that apply.
tv news
newspaper
news websites/blogs
news radio
social Media (Facebook, Instagram, etc.)
I don’t watch or read the news.
Lesson: The Role of Media 36/54
40. A ___________ business seeks to make income for its founders and employees.
non-profit
grassroots
for-profit
philanthropic
Lesson: The Role of Media 40/54
41. Why does each news outlet have its own standards for deciding which stories
get through the gate and into the public eye?
The gatekeeper stands guard at a gate and decides who gets to pass through.
The media is a business and almost always biased.
Many serious events and issues will never be heard about on the evening
news.
The media keeps us informed about what is going on in the world around us
and government activity.
Lesson: The Role of Media 41/54
42. How do commercial news sources make money?
selling time or space to advertisers
making the news as exciting and fast paced as possible
reporting news that affects the most number of people
all of the above
Lesson: The Role of Media 42/54
43. True or false? If you watch the television news, you will hear about all the
issues that exist.
true
false
Lesson: The Role of Media 43/54
44. True or false? Thanks to the media’s influence, people don’t need to pay attention to
what’s going on.
true
false
Lesson: The Role of Media 44/54
45. True or false? In its role as gatekeeper, the media decides which stories to
run.
true
false
Lesson: The Role of Media 45/54
46. True or false? An issue can’t get on the public agenda if nobody has heard about it.
true
false
Lesson: The Role of Media 46/54
48. How does the media control the public agenda and what issues people care about?
What is one danger that is posed by a for-profit corporation setting the public agenda?
Lesson: The Role of Media 48/54
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52. How well do you understand the role of media?
I am completely confused.
I am slightly confused.
I understand and am ready to move on!
Lesson: The Role of Media 52/54
54. What questions do you still have about the topic of today’s lesson?
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Lesson: The Role of Media 54/54
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