Sales & Marketing Alignment: How to Synergize for Success
strategy diagram - Hambricks diamond model
1. Strategy Diamond Model
• A Strategy Diamond provides a simple way to
show how the different parts of an organization’s
strategy fit together.
• What’s interesting about these strategies is that
they are not actually strategies. Rather, they are
components of a strategy. The word strategy
comes from the Greek strategos, which means
“the General’s art.” In essence, strategy is the
orchestration of the whole to achieve a goal,
which in the case of a general is to win the war.
Source: https://expertprogrammanagement.com/2017/10/strategy-diamond/
2. DIFFERENTI
ATION
STAGING
ARENA
VEHICLE
Economi
c Logic
What product/Services?
What cannel we use?
Which market segment we
target?
Which geographies?
Which core tech use?
Which value creation stage?
Joint Ventures
Acquisition
Licensing
Partnership
Franchise model
Own/Built in-
house
Price
Quality
Customization
Reliability and durability
Speed to market
Speed to product updates
Customer service
What sequence of steps?
What speed should we take?
Expanding?
Om Sri Ganesh
Hambrick Diamond Model
3. DIFFERENTI
ATION
STAGING
ARENA
VEHICLE
Economi
c Logic
Which course?
Online/offline?
For
Grads/PG/Diploma/other?
Local/global?
Automation/use of tech?
Which value creation stage?
Partner with
school/colleges?
Licensing
Franchise model
Own custom and
industry related
courses.
Price : 20 less of others
Quality : 20 more of others
Customization : yes
Reliability and durability :
long term
Speed to market: high
Speed to product updates:
high
Customer service : Yes
FDP for schools?
weekly workshop, FREE?
Regular Core Courses?
Live Projects
Om Sri Ganesh
Example on training institute