1. CMTP PRESENTATION ON
Presented By:
Neha Amdapurkar
Shivendra Chaturvedi
Mukesh Raghuwanshi
Om prakash Tripathi
GROUPON: AN EMERGING GIANT IN SOCIAL
COMMERCE

2.  Engaged in Social commerce & launched
in November 2008 in Chicago.
 Growth with 25 millions subscribers
over 2 years.
 Being second Company in web history to cross
the $ 1 million valuation mark within 7 months.
 Offered Online group buying deals with deep
Discount to subscriber.
 Key people- Andrew Manson (CEO)
INTRODUCTION

3.  The website socialcommercetoday.com defines social Commerce as a
subset of E-commerce it involves online media that supports social
interaction & to assist online buying & selling products & services.
 Transaction carried out Electronically at different levels:
- B2B
- B2C
- C2C
 E-Commerce Applications:
Email, messaging, documents, accounting & finance system,
Order & shipment information, enterprises & client information etc.
E-COMMERCE

4.  Reduce time & Cost
 Provide different variety at one platform.
 E-Commerce offered Variety of trade opportunities
-Retail Stores- Book, music & toy store
- Auction sites
- railways/airlines booking online tickets
 Business Expansion
CONT..

5. • In April 2010 Groupon was the only company to reach $1.35
billion valuation faster then YOUTUBE.
• There was only one deal on offer on a given day for every
subscriber.
• Huge discounts ranged from 50% to over 90%
• The success rate of Groupon is reaching high i.e. 98%.
• Groupon Revenues based on 50-50 sharing formula.
EMERGENCE & GROWTH OF
GROUPON

6. BUSINESS MODEL OF GROUPON
Sign Up Of
Customer
With
Groupon
Sign Up Of
Merchant
Cracking Of
Deals
Critical Mass
Payment
Received
From
Customer To
Groupon
Decision Of
Groupon
Based on
Zip Code
Payment Of
Merchant
Share
Redemption
Of Coupon
By Customer
At Merchant

7.  Nowithstanding its considerable success and rapid
growth, Groupon had some significant challenges on
hand. One of them stemmed from its Business Model
Itself.
MAJOR CHALLENGE FACED BY GROUPON