3. VALUES
Values are important and lasting belief or ideal
shared by the member of a culture about what is
good or bad and desirable or undesirable .
Values have major influence on person's behaviour
and attitude and serve as a broad guideline in all
situations.
4. • Values are different from attitude
• Values are general belief about life
• Whereas attitude are directed towards specific
object events or people
5. TYPES OF VALUES
• Terminal values
• Instrumental values
• Theoretical
• Economic
• Aesthetic
• Social
6. IMPORTANCE OF VALUES
• Contribute to the shared meaning in the
organization
• Bind people together as a community
• Provide people with a common language
• Tell people how to behave to achieve the
organization's vision
• Contribute to organization's vitality and
performance
• Organizational values are unique to each company
7. • Values should represent the culture of the
business. It’s okay to be competitive and profit
driven.
• As you are starting to plan for next year , think
about your organizational values and whether
they are representative of your organization
• Organizational values directly influence their
employees and as well as their customers.
• Values are often discussed to be a powerful
marketing tool
• Values are encourage potential buyers to buy or
use company product
9. BENEFITS OF VALUES IN
MANAGEMENT
• Provide good basis to management for better decision
• Improves provided services to partners/customers real
needs
• Facilitate innovation to support organization
competitiveness
• Strong awareness of value culture with good
understanding of business's goals
• Enhance communication and efficiency of team work
10. CONCLUSION
• Values are the ideal of an individual personal
importance
• However to be successful in an organisation,
manager's need to learn adopted values,a set of
values that are part of the organisation's culture
• When personal values and organizational values
are congruent, these become highly pragmatic
operative values