How to develop corporate values

1. 1
CULTURE AS A STRATEGY TO BUILD SELF
DIRECTED TEAMS
How does culture affects self-directed team ?
 Team members will not think and act accordingly unless they
have a clear vision and understanding of ‘Corporate Values’
and ‘Behavior ’
 Organization culture involves the collective behavior of its
team members , and it is collective human behavior that
creates and implements every element of success.
 Excellence requires nothing less than you being a role model
and provide a source of guidance by subscribing to your
corporate values and behavior

2. UNDERSTANDING CORPORATE VALUES
Definition
Corporate values are the rules or guidelines by which a
corporation exhorts its members to behavior consistent with its
order and growth.
• Values are shared beliefs about what matters most in
the business
• Values make us what we are as a company
• Values determine how you want to be seen by the
customers
• Values provide a measure of how the one self behave

3. 3
SYSTEMS APPROACH TOWARDS SELF DIRECTED TEAMS
The objectives to attain continuous improvement must be
integrated with and supported by the culture of an organization.
It is the balance attention to organizational culture as well as
corporate objectives which drive long-term success.
Organizational Integrated Model
Organizational Vision
Strategic Planning
Objectives
Task
Values
Practices
Behaviors
Organizational Performance

4. 4
TWO (2) TYPES OF CULTURE
1. Low Performance Culture
2. Adaptive Culture
1. Low Performance Culture
* Leaders and team members tend to be arrogant, behaving as if they have
all the answer.
* Narrow-minded - look at him/her work more highly than others or other
teams
* Thinking and action are too complacent. This develop blink spots
2. Adaptive Culture
* The customer’s needs and expectations are respected
* Doing the basic things effectively
* Lead change
* Leaders liberates talents and abilities

5. WHAT VALUES CAN DO FOR YOUR
COMPANY
1. Retain the essence of the culture
2. Focus on the right priorities
3. Attract and retain team members
4. Encourage and support good behavior

6. ALCOM’S VALUES
1. Customer driven entrepreneurship
• Winning spirit
• Resourcefulness and innovation
• Sense of urgency and enthusiasm
2. Teamwork
• Active participation
• Trust and openness
3. Ownership
• Accountability and commitment
• Initiative and Perseverance
4. Integrity and fairness

7. Making Values Explicit
How do leaders make corporate values explicit in self directed team ?
1. Define what is the meaning of
a) customer driven entrepreneurship
b) teamwork
c) ownership
d) integrity and fairness
2. Give an example where the above values have been applied effectively
in self directed teams. Please explain the outcome of the application of
these values ?
3. For each value quote a person who has consistently demonstrated the
above values ?
Exercise
Time : 20 minutes

8. i. Examples of Behavioural Statement
Supports team decisions willingly. Does his/her
share of work, updates team members on group
process, shares useful information.
Speaks of others positively. Expresses positive
expectations of others. Shows respect for opinion
of others by using reasons as basic for decisions.