A well done ppt describing aesthetically the difference between Domestic and International marketing.
The ppt will be of great help to the students and scholars of BBA, B.com MBA , M.Com
2. DOMESTIC MARKETING
Supply and demand of goods.
Within a country
Internal Market or DomesticTrading
E.g. :WholesaleTrade ,
RetailTrade
Borders
Borders
3. INTERNATIONAL MARKETING
A multinational process
Trade across borders
Much more complex than domestic
marketing
E.g. : Nike (American Multinational)
Coca – Cola (American Multinational)
DBS Bank (Singapore)
4. COMPARISON
BASIS DOMESTIC INTERNATIONAL
Area Served Serves a small area Serves a large area
Business Operations In a single Country More than one country
Risk Factor Low Very High
Nature of Customers Generally the same taste Wide variation in taste
Capital Requirement Less Huge
5. CONTINUED (COMPARISON)
BASIS DOMESTIC INTERNATIONAL
Language & Culture Generally one language
& Culture
Many languages and
Cultures
Role of Politics Minor Role Major Role
Financial Climate Uniform financial climate Variance in financial
climate
Product Planning According to Domestic
Market
According to Foreign
Climate
Govt. Interference Less Comparatively very high
6. CONCLUSION
The idea is more important than the nature of business.
Execution follows the business idea.
Obeying law is integral than the profits.
Being ethically and socially responsible is vital.
Grasp of taste and preference is prime.
Inflow and Outflow of MNCs can boost GDP.