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DOMESTIC VS. INTERNATIONAL
MARKETING
-SHIKHAR MEHROTRA
201810702110036
DOMESTIC MARKETING
Supply and demand of goods.
Within a country
Internal Market or DomesticTrading
E.g. :WholesaleTrade ,
RetailTrade
Borders
Borders
INTERNATIONAL MARKETING
A multinational process
Trade across borders
Much more complex than domestic
marketing
E.g. : Nike (American Multinational)
Coca – Cola (American Multinational)
DBS Bank (Singapore)
COMPARISON
BASIS DOMESTIC INTERNATIONAL
Area Served Serves a small area Serves a large area
Business Operations In a single Country More than one country
Risk Factor Low Very High
Nature of Customers Generally the same taste Wide variation in taste
Capital Requirement Less Huge
CONTINUED (COMPARISON)
BASIS DOMESTIC INTERNATIONAL
Language & Culture Generally one language
& Culture
Many languages and
Cultures
Role of Politics Minor Role Major Role
Financial Climate Uniform financial climate Variance in financial
climate
Product Planning According to Domestic
Market
According to Foreign
Climate
Govt. Interference Less Comparatively very high
CONCLUSION
The idea is more important than the nature of business.
Execution follows the business idea.
Obeying law is integral than the profits.
Being ethically and socially responsible is vital.
Grasp of taste and preference is prime.
Inflow and Outflow of MNCs can boost GDP.
International Business  ppt

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International Business ppt

  • 2. DOMESTIC MARKETING Supply and demand of goods. Within a country Internal Market or DomesticTrading E.g. :WholesaleTrade , RetailTrade Borders Borders
  • 3. INTERNATIONAL MARKETING A multinational process Trade across borders Much more complex than domestic marketing E.g. : Nike (American Multinational) Coca – Cola (American Multinational) DBS Bank (Singapore)
  • 4. COMPARISON BASIS DOMESTIC INTERNATIONAL Area Served Serves a small area Serves a large area Business Operations In a single Country More than one country Risk Factor Low Very High Nature of Customers Generally the same taste Wide variation in taste Capital Requirement Less Huge
  • 5. CONTINUED (COMPARISON) BASIS DOMESTIC INTERNATIONAL Language & Culture Generally one language & Culture Many languages and Cultures Role of Politics Minor Role Major Role Financial Climate Uniform financial climate Variance in financial climate Product Planning According to Domestic Market According to Foreign Climate Govt. Interference Less Comparatively very high
  • 6. CONCLUSION The idea is more important than the nature of business. Execution follows the business idea. Obeying law is integral than the profits. Being ethically and socially responsible is vital. Grasp of taste and preference is prime. Inflow and Outflow of MNCs can boost GDP.