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How Women Entertain: Summer Entertaining Insights 6-19

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SheSpeaks surveyed female shopper influencers in June 2019 to better understand summer entertaining shopping habits including:
1) Purchasing items for their entertaining needs
2) Purchasing items in-store vs. online

Three key insights emerged:
- Women splurge for higher quality products when entertaining vs. just everyday use
- Women are more likely to shop in-store vs. online for summer get-togethers.
- Chips, crackers and cheese top the list for go-to food items during summer entertaining.

Published in: Marketing
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How Women Entertain: Summer Entertaining Insights 6-19

  1. 1. 2019 Summer Entertaining Study Missy Tiller | missy.tiller@shespeaks.com 479.601.1262
  2. 2. Summer Entertaining Study June 2019 SheSpeaks surveyed women shopper influencers in June 2019 to better understand summer entertaining shopping habits including: 1) Purchasing items for their entertaining needs 2) Purchasing items in-store vs. online Three key insights emerged: 1) Women splurge for higher quality products when entertaining vs. just everyday use 2) Women are more likely to shop in-store vs. online for summer get-togethers. 3) Chips, crackers and cheese top the list for go- to food items during summer entertaining.
  3. 3. Beverages are the most popular item to shop for when hosting family and friends, while frozen foods are the least popular Which of the following items do you usually shop for when you host friends and/or family? (choose all that apply.) Paper products Deli Snacks Beverages Bakery Canned/ Packaged goods Prepared foods Meat Produce Frozen foods Dairy 83% 56% 89% 93% 68% 40% 54% 83% 81% 36% 47%
  4. 4. The majority of shoppers visit a grocery store, like Walmart, for their entertaining needs Where do you shop for most of your entertaining needs (food, decorations, drinks), etc. when you have people coming over? (Choose One) 29% 36% 11% 7% 11% 1% 1% 5% A grocery store Walmart Target Sam's Club Costco Dollar General Amazon Other
  5. 5. Soft drinks and bottled water are the most popular beverages to purchase when hosting friends and/or family What beverages do you typically purchase when you host friends and/or family? 87% 17% 28% 80% 63% 33% 7% 21% 41% 4% Soft drinks Sports drinks Flavored bottled/Canned water Bottled water Alcohol Bottled/canned tea Energy drinks Powdered drink mixes. i.e., lemonade or iced tea mix Juice Other
  6. 6. Shoppers typically purchase chips, cheese and crackers when hosting a get-together What snacks do you typically purchase when you host friends and/or family? Pre-packaged cookies 28% Bakery cookies 45% Chips 91% Prepared dips 63% Candy 28% Nuts 39% Crackers 80% Cheeses 82% Ingredients I use to make my own snacks 50%
  7. 7. Most shoppers purchase their usual brand of food items for entertaining When purchasing food items for entertaining, which are you most likely to purchase? My usual brand A higher quality A lower quality Useful or brand brand decorative packaging 72% 22% 2% 4%
  8. 8. Shoppers prefer to shop in-store when shopping for get-togethers When you shop for a get-together, do you usually shop in store, online with delivery or order online/pickup at store? I usually shop online with delivery 2% I usually shop online with pickup at store 4% I usually shop in store 94%
  9. 9. Shoppers get inspiration for summer recipes from multiple outlets 57% 55% 22% 32% 33% 43% 66% 34% 37% 24% 2% Recipes from websites, i.e. Allrecipes.com,… Pinterest Instagram Facebook Recipe from a friend Recipe from a family member Recipe that I have made before Cookbooks Food magazines Food email newsletters I am signed up to receive Other Where do you look for inspiration for your summer get-together recipes?
  10. 10. What Are Some of Her Favorite Summer Entertaining Dishes? Sourdough Spinach dip very easy and quick with spinach, cheese and bread. My friend makes a totally yummy Pickle Dip! It was so good & she gave me the recipe so I could make it at home. I've made it a LOT & everyone always loves it. Friends & relatives are the perfect place to find new recipes! Seafood pasta dish with a homemade dressing. The dressing was a lite oil base but great tasting. I like being able to have a healthier choice with lots of taste. Hash Brown Casserole - never heard of it until I went to a family bbq. Since then I've added it not only to our family celebrations, but it's a dish in the regular rotation. Easy to make, keeps well, and is great for breakfast, lunch or dinner! Punch bowl Strawberry Shortcake and it's absolutely amazing. In a punch bowl take angel food cake and crumble it, then take whipped cream and strawberries and layer it on top of the angel food cake then mix together. Then top with the whipped cream and a few strawberries
  11. 11. What Are Her Favorite Things About Summer Get-Togethers? Bonding time with family and friends, fresh air and time away from technology. Hanging out with friends, especially when we can sit outside long into the night The relaxed feeling. There's no real rushing, everyone is enjoying themselves. Being stress free and having lots of laughs with music food and friends. It's a chance for everyone to slow down, put aside work and responsibility and have a good time! We love to BBQ and sit outside on the deck. Summer get togethers are so fun because you can be outside in the wonderful sunny weather and enjoy a cocktail with friends and family
  12. 12. Content We Love: SheSpeaks Influencer Content Entertaining & Food Contact: Missy Tiller 479.601.1262 Missy.Tiller@SheSpeaks.com
  13. 13. We Are SheSpeaks • Experts on female influencers & consumers • Largest community of female influencers 250,000 Influencers with a reach of 300MM • Strong track record of results for brands targeting women/moms of all ages & ethnicities • Turnkey campaign process with client access to campaign dashboard 24/7

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