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SheSpeaks surveyed female shopper influencers in June 2019 to better understand summer entertaining shopping habits including:
1) Purchasing items for their entertaining needs
2) Purchasing items in-store vs. online
Three key insights emerged:
- Women splurge for higher quality products when entertaining vs. just everyday use
- Women are more likely to shop in-store vs. online for summer get-togethers.
- Chips, crackers and cheese top the list for go-to food items during summer entertaining.