Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

REPORT: Women React to Coronavirus Crisis 4-17-20

522 views

Published on

In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.

This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.

Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.

•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.

•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.

•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)

•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.

Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

REPORT: Women React to Coronavirus Crisis 4-17-20

  1. 1. Coronavirus Survey Results: 
 Shoppers React April 17, 2020 The Voice of Female Consumers & Influencers
  2. 2. In an effort to better understand how female shoppers are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus. This is the 4th survey that SheSpeaks has fielded on the Coronavirus: -  On April 13th-April 15th 2020 and 1,685 respondents completed the survey -  Contact carol@shespeaks.com for prior survey reports in this series. Survey Overview & Methodology
  3. 3. •  More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”. •  More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey. •  Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores. •  They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%) •  Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks. Topline Findings
  4. 4. How are you feeling about how the Coronavirus will affect our country this week vs. last week? 16% 33% 51% More optimistic about the effects on our country Less optimistic about the effects on our country The same as I did before (neither more nor less optimistic) SheSpeaks Survey N=1,685 +60% vs. April 5th Survey -42% vs. April 5th Survey
  5. 5. Have you or anyone you know personally tested positive for the Coronavirus? 24% 70% 8% Yes No I, or someone I know, suspects a positive diagnosis but has not been tested and/or is waiting for results +166% vs. April 5th Survey SheSpeaks Survey N=1,685
  6. 6. How long do you think the Coronavirus situation will last? 2% 29% 26% 21% 22% Less than a month 1-3 months 4-6 months 6+ months I really don't know SheSpeaks Survey N=1,685
  7. 7. 43% 1% 13% 33% 9% Yes, my household has lost income Yes, my household has gained income No, my household income has not been affected but it will be in the future No, my household income has not been affected I'm not sure if my household income will be affected +16% vs. April 5th Survey Has your income been affected by the Coronavirus situation? (choose all that apply) SheSpeaks Survey N=1,685
  8. 8. Please pick the top 4 emotions that you are currently feeling: 56% 53% 45% 35% 32% 29% 25% 22% 22% 19% 18% 18% 12% 9% 4% Uncertain Anxious/Scared Frustration Hopeful Overwhelmed Bored Determined/Strong Depressed Connected (to family and/or friends) Sad Calm Lonely Content Anger Other SheSpeaks Survey N=1,685
  9. 9. Spent More Time Spent Less Time Spent same time as before More Time Rank Watched the news on TV/cable 50% 10% 40% 6 Talked to friends & family online or via phone 59% 4% 37% 2 Watched streaming service (e.g., Netflix, Hulu) 57% 4% 38% 3 Cooked meals 62% 5% 34% 1 Baked 48% 7% 45% 7 Wrote letters 11% 15% 74% 15 Visited online news sites 52% 10% 38% 4 Exercised 26% 24% 50% 12 Gone for a walk outside 45% 18% 36% 8 Done a craft 31% 12% 57% 11 Engaged on social media platforms 51% 7% 42% 5 Played board games 26% 11% 63% 12 Read 44% 9% 47% 9 Worked on puzzles 22% 13% 65% 13 Gave myself a manicure, pedicure, hair cut, hair color 21% 23% 56% 14 Ordered take out or delivery from a restaurant 33% 32% 36% 10 % of respondents Since learning about the Coronavirus, which of the following have you done?
  10. 10. Which of the following have you or someone in your household done in the past two weeks? Check all that apply. 34% 43% 63% 80% 24% 29% 25% 22% 22% 19% 18% 18% Shopped online for food Shopped online for toiletries and/or home care products Shopped online for non-grocery items Gone shopping to a grocery store Gone shopping for alcohol/wine Gone to other types of stores (not grocery) Visited a wholesale club (e.g., Costco, Sam's Club) Had groceries delivered with no trouble getting a delivery time Tried to have groceries delivered but couldn't get a delivery time Had groceries delivered, though getting a delivery spot wasn't easy Had friends/family drop off food to you Scheduled grocery curbside pickup SheSpeaks Survey N=1,685
  11. 11. How has your purchase of the following items changed since the Coronavirus began? % of respondents Stayed Increased Increased the Same Decreased Rank Household cleaning products 41% 56% 3% 2 Toilet paper Chocolate Water Baking products (i.e., flour, sugar) Drinks (i.e, soda, juice) Alcohol/wine Frozen meals (including pizza) Milk, eggs Cheese/other dairy products Snacks (i.e, pretzels, potato chips) Cereal Pasta 26% 66% 8% 9 17% 75% 8% 12 29% 68% 3% 6 26% 69% 5% 8 31% 64% 5% 5 17% 72% 11% 13 34% 61% 6% 4 37% 59% 4% 3 26% 71% 4% 11 44% 51% 5% 1 26% 71% 3% 10 29% 67% 4% 7 Beauty Products Personal care (deodorant, toothpaste) 6% 74% 20% 16 14% 82% 4% 15 Board games or other games 15% 77% 8% 14
  12. 12. Since the Coronavirus crisis began, what activities do you miss the most? Choose up to 3. 59% 43% 31% 27% 25% 22% 21% 13% 12% 12% 11% 8% 4% Seeing friends and/or family in person Going out to eat Shopping Going to a public place Being able to make plans Travel Personal care, i.e., manicure, pedicure, Entertainment, i.e., concerts, shows, Physical activity, i.e., exercise, going to the My kids' activities, i.e., sports, shows, Work School/Daycare Other SheSpeaks Survey N=1,685
  13. 13. On a scale of 1-5, how likely are you to do the following once you feel comfortable that the Coronavirus is over? % of respondents 1=Not Very Likely 2 3 4 5=Very Likely N/A I did not do this before Go out to eat 5% 8% 20% 15% 49% 3% Go to friends’ and/or families’ homes 2% 3% 14% 17% 61% 3% Go back to a work office 6% 2% 10% 9% 36% 37% Take a flight 14% 10% 20% 11% 22% 23% Stay at a hotel 12% 10% 22% 14% 27% 15% Visit another country 25% 10% 14% 7% 15% 29% Go to a public park 4% 4% 18% 18% 46% 10% Go to a public beach 7% 6% 16% 15% 35% 20% Go to a concert 13% 11% 19% 13% 23% 21% Go to a show 11% 11% 21% 14% 24% 20% Go to a movie theater 11% 10% 22% 15% 29% 13% SheSpeaks Survey N=1,685
  14. 14. Which of the following streaming services have you used since the Coronavirus began? % of respondents Signed up since Coronavirus began Had service but watching more since Coronavirus began Had service but watching the same since Coronavirus began Had service but watching less since Coronavirus began Do not have this service Netflix 4% 40% 27% 2% 28% Hulu 3% 22% 18% 1% 56% Amazon Prime Video 2% 27% 35% 2% 34% Disney+ 3% 15% 18% 1% 63% HBO Go/HBO Now 4% 7% 11% 1% 77% Apple TV+ 2% 4% 8% 1% 85% SheSpeaks Survey N=1,685
  15. 15. Has your usage of the following changed since the start of the Coronavirus? % of respondents Stayed Increased Increased the Same Decreased Rank Facebook 43% 46% 4% 1 Instagram YouTube Snapchat Twitter TikTok Twitch LinkedIn 23% 51% 4% 2 23% 58% 4% 4 6% 29% 4% 6 19% 48% 4% 5 6% 14% 2% 3 2% 14% 2% 7 3% 37% 6% 8 SheSpeaks Survey N=1,629 (from April 5th Survey)
  16. 16. On a scale of 1-5, how do you think the following entities are doing with their response to the Coronavirus: (1 = Not Well, 5 = Very Well) % of respondents 1=Not Well 2 3 4 5=Very Well Performing Worst? Performing Best? Government Overall 19% 15% 30% 20% 10% 2 7 President Trump 40% 9% 15% 14% 17% 1 6 State Government 9% 9% 23% 32% 23% 3 2 Local Government 6% 8% 25% 35% 20% 6 3 National Businesses 7% 8% 32% 29% 13% 4 5 Local Businesses 7% 7% 23% 33% 22% 5 4 Schools/Universities 6% 5% 22% 32% 25% 7 1 SheSpeaks Survey N=1,685
  17. 17. Thank You! Carol Milliron 404.276.0076 carol@SheSpeaks.com

×