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Millennial Mom's Eating Habits - Infographic Study

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Infographic: In August and September SheSpeaks surveyed 2,767 millennial moms ages 18+ to gain an understanding of their eating habits.

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Millennial Mom's Eating Habits - Infographic Study

  1. 1. sHEspEAKs9i F‘ DIN . __— - A fi_, . l,l ' +1-” '77”'l IILzI' Ql . /d A STUDY ON MILLENNIAL WOMEN AND THEIR EATING HABITS Z%e. §bcam! A%ud2zCkwuuauzmm Millennnial women look to different social media platforms to perform specific functions 3; = INSPIRATION . ... ... . re @ Recipe E. shépifith I fi'Ol€ka Kale Caesar w/ E I-. » a ram Yogurt & Figs W ? ' T E» ":71 iiloodst g T 1,, ;§. y; _ I133-Rhérf-gkvoeun "“‘““4iI #masterchef 1 clove garlic, minced ‘ I I 2 Tablesponns lemon juice ' F : :: a|eCeasar I # " Yummy Use Pinterest for meal and recipe ideas 63% Use for inspiration Facebook is used for both! _ 65% Use for demonstration / «flue/ waw 0/z Pww/ fade / /0.60% They trust recommendations from people like them! v": lI= II‘IH-‘ if 61% Most Influential ":1 ml! :l= "‘| :'.1.": 45% ll“ : !‘VlEl: I”. I|s'1_= |l'll_= Il‘FEe‘3 33% Least Influential «: :;IL.1:I : lI“lI, =l-fl 19% M/ fiat xamemm War/ at F/ com, 6’/ za/ wk Above all, Millennials prefer to see coupons, discounts and recipes on brand websites and social media 85% 79% 5 F‘ a x U) 5; is I- z D (D 8 CL 38% 9 F . 0 ea as U3 <3 0, 2 :1; ‘L’ O LIJ I Er) % E a II u- D O UJ 8 l ' § 0 0: LL :5: u. 7/fePa1‘/ itoPwacAa4e8Pod1‘/ /29 A positive experience with a food sample is the #1 driver to prompt Millennial women to purchase a new food product. I I-n“’/ LE l.4I“; I I ~ , ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, / 7_ _ I e Ask women to post R ~ about the product, with coupons as an incentive Drive purchase through Let them try the social sharing product and provide them with recipe inspiration sHEsI>EAI<s"7’- www. SheSpeaks| nc. com | info@SheSpeaks. com This survey was fielded online among 2,767 Shespeaks members from August 19th — September 3rd, 2015. The sample is comprised of U. S. women aged 18 years and older. Millennials are considered to be those from 18-35.

Infographic: In August and September SheSpeaks surveyed 2,767 millennial moms ages 18+ to gain an understanding of their eating habits.

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