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REPORT: Women React to COVID-19

In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.

Two separate surveys were fielded:
On March 9th-11th 2020 and 1,369 respondents completed the survey
On March 13th-15th 2020 and 1,357 respondents completed the survey.

The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies.

For questions or more information, please contact carol@shespeaks.com

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REPORT: Women React to COVID-19

  1. 1. Coronavirus Survey Results: Women React to COVID-19 March 17, 2020 The Voice of Female Consumers & Influencers
  2. 2. In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus. Two separate surveys were fielded: 1) On March 9th-11th 2020 and 1,369 respondents completed the survey 2) On March 13th-15th 2020 and 1,357 respondents completed the survey Survey Overview & Methodology
  3. 3. The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies: • Women Will Continue to Shop: Women are avoiding public transportation (61%) and events (49%),however few are avoiding grocery stores and warehouse clubs: only 9% • Attitudes about the coronavirus are changing quickly: in the three days between the surveys, members noted increasing concern about the virus while fewer members believed the media is overhyping the situation • 61% of respondents in the first survey report that their life had not changed due the virus, three days later that number was down to 43% • They are At Home & Online: Women reported increases in visiting online news sites (38%), staying at home (37%), watching the news on tv/cable (33%), and talking to friends and family virtually (26%) • Schools Get High Marks But Trump Does Not: Of institutions responding to the pandemic, respondents believed that schools and universities performed best. The President scored the worst. Topline Findings
  4. 4. Which of the following public places are/will you avoid due to the Coronavirus? % of respondents Currently Plan to Will Not Avoid Avoiding Avoid Avoid Ra Public Transportation 52% 28% 20% 2 International travel (e.g., vacations, business trips) Shopping centers/malls Movie theaters Medical centers/hospitals Community centers Restaurants/bars/coffee shops Shops in general Sports events Other entertainment/leisure venues Schools/colleges My workplace Domestic Travel 61% 27% 11% 1 29% 31% 40% 8 37% 32% 31% 5 27% 32% 41% 9 42% 33% 25% 4 20% 25% 55% 11 17% 25% 58% 12 49% 31% 20% 3 38% 31% 31% 6 31% 27% 43% 10 14% 14% 72% 13 41% 27% 32% 7 Grocery store/wholesale club Grocery pickup/instacart 9% 18% 73% 14 12% 13% 74% 15
  5. 5. How do you feel about the Coronavirus? (choose all that apply) 15% 52% 43% 6% 32% 8% I'm very concerned and find it hard not to spend lots of time thinking about it I'm appropriately concerned but I am not obsessed I'm a bit concerned but I am going about my business as usual I'm not sure what all of the fuss is about The media is blowing this out of proportion and are freaking people out This is a virus of historic proportions and I don't understand why we aren't already quarantined March 13th Survey March 10th Survey 48% 38% 5% 10% 51% 6%
  6. 6. Has your day-to-day routine changed because of the Coronavirus? 29% 42% 30% 58% 19% 61% 20% 39% Yes No Not yet, but I think that it will soon Yes + will soon March 13th Survey March 10th Survey
  7. 7. If your day-to-day life has changed, whose choice was it? 40% 9% 7% 5% 6% 22% 3% 43% 32% 5% 3% 1% 4% 10% 3% 61% Mine - I am taking precautions My company changed how/where I work My child's school situation changed, so mine did too My town imposed rules on where we can go/what we can do Medical health professionals suggested it Events I was planning to go to were changed/cancelled Other N/A My life has not changed March 13th Survey March 10th Survey
  8. 8. If you have shopped specifically to stock up because you are concerned about the Coronavirus, what did you buy? 15% 25% 30% 23% 27% 20% 19% 20% 6% 3% 56% 7% 12% 18% 15% 17% 17% 17% 15% 3% 4% 69% Perishable food items like fruit and vegetables Food items that you can freeze like meat, fish etc. Non-perishable food items like canned vegetables, soup etc. Water Toilet paper, paper towels Wipes Hand sanitizer Hand soap Gasoline Other N/A I have not shopped specifically to stock up for the Coronavirus March 13th Survey March 10th Survey
  9. 9. Has the Coronavirus impacted schools in your area? 37% 19% 35% 10% 13% 47% 26% 14% Yes No Not yet, but I think it will soon N/A I don't know March 13th Survey March 10th Survey
  10. 10. Has the Coronavirus impacted your work/job? 15% 29% 24% 33% 9% 46% 17% 28% Yes No Not yet, but I think it will soon N/A I don't currently work/have a job March 13th Survey March 10th Survey
  11. 11. 30% 50% 20% 50% 16% 70% 14% 30% Yes No Not yet Yes + Not Yet March 13th Survey March 10th Survey Have you canceled/postponed any planned travel because of the Coronavirus?
  12. 12. Since learning about the Coronavirus, which of the following have you done? % of respondents Spent Spent Spent same More Time More Time Less Time time as before Rank Talked to friends & family in person 16% 13% 71% 9 Went shopping in other types of shops (other than supermarkets, etc.) Watched the news on TV/cable Watched TV/streaming services generally Stayed at home Talked to friends & family online or via phone Cooked meals Went shopping in a grocery store/ wholesale club Visited online news sites Shopped online Engaged on social media platforms 9% 23% 68% 11 33% 8% 59% 3 25% 5% 70% 5 37% 4% 60% 2 26% 4% 70% 4 25% 4% 72% 6 14% 19% 67% 10 38% 6% 56% 1 22% 6% 72% 8 23% 7% 70% 7
  13. 13. On a scale of 1-5, how do you think the following entities are doing with their response to the Coronavirus: (1 = Not Well, 5 = Very Well) % of respondents 1=Not 2 3 4 5=Very Performing Performing Well Well Worst? Best? Government Overall 21% 16% 26% 17% 11% 2 7 President Trump State Government Local Government National Businesses Local Businesses Schools/Universities 39% 9% 15% 13% 17% 1 6 10% 11% 29% 25% 15% 3 2 8% 11% 30% 24% 14% 4 4 8% 9% 31% 24% 12% 5 5 7% 10% 31% 22% 14% 6 3 6% 8% 28% 29% 19% 7 1
  14. 14. Thank You! Carol Million 404.276.0076 carol@SheSpeaks.com

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