The Poker Fighter platform is a highly specialized artificial intelligence specially designed to significantly upgrade the skills of amateur poker players. Based on a unique poker bot technology, it was created by a combining the knowledge of top teaching poker pros and hardcore AI development over the course of several years.

1. Mindful Games
Creator of
Seed, 2018
The world’s leading AI Poker Training Platform
Enterprise and Consumer Editions

2. The Poker Eco-System is Broken
 People love playing poker, but it’s very hard for amateurs to gain skills
 Experienced and Pro Players have a huge Skills advantage over Amateurs
 Lifetime Value of amateur players and their experience is very poor
 Up to 95% of poker players lose and leave
 As a result, the Player Pool for real money poker is Barely Sustainable
 This has significantly impacted the viability of the poker business model for many
operators
The Problem
Slide 1

3. The Solution
Poker Fighter‘s AI Training System Maximizes Player
Potential
 Boosts player skill and confidence faster and easier than any
other method
 Minimizes loss rate, increases amount of poker hands played
 Increases operator rake and reduces one time deposits
 Improves player enjoyment and operator revenues, a win-win
 Enterprise edition integrates with licensed poker platforms for
real time player training and improvement
 Consumer apps provide real value with 5% conversion to paid
premium accounts
Slide 2

4. Minimizing the Skill Gap, improves the entire business
model:
 The Delta between Winners and Losers is LESSENED
 More Rake is earned by the Poker Operator
 Life-Time Value of “enthusiast” players is MAXIMIZED
 Liquidity in poker networks is easier to maintain
 Amateurs feel the path to becoming WINNING PLAYERS
 Provides responsible gaming and compliance activities for
operators
Balancing the Eco-System of the Poker Business
Slide 3

5. Poker Fighter’s Artificial Intelligence
Highly specialized AI distills best practices into a real time engine
Slide 4
Unique poker bot technology
created with top poker players
AI system generates training
“challenges” on the fly
Step by Step learning with
infinite levels, reacts to user
inputs
Enterprise Platform for Poker Operators with real
time training intervention and player support
Consumer free to play apps provide
best training in the market

6. How It Works
Poker Fighter enables sustainable relationships with the players
2. AI Engine analyzes
operators player
classification.
1. Sends Player to a Poker
Fighter Challenge through
backend automation.
Poker Operator
3. Skills Assessment AI-
based “onboarding game”
determines player level.
4. AI Generates skills-
based “challenge course”
in real time.
5. Player Improves Skills
by completing the
challenges presented in the
map.
6. AI Engine detects
improvement and sends
player back “to the table”
with a completion bonus.
Slide 5

7. Closing the gap between
fun and cash players
A large percentage of active registered
players do not play for real money
Multi-Billion Dollar Online Poker Market
Reactivating and improving
low value players
Millions more registered players are
inactive than active.
Bringing in new
First Time Depositors
Convert players from social gaming sites with
combined 16+M players.
Responsible Gaming
Initiatives
Skills assessment shows operators
who’s at risk before they play.
Slide 6
Poker Fighter is perfectly configured to solve key operator problems

8. Enterprise Business Model
Licensing to operators with the following sample options:
Conversion from fun to
real money players
Pay per player on %
increase spend
Pay per
re-activated player
Min. Set up fee $10,000
Integration fee $10,000
Fees can change based on customer
requirements
Per player fee on increase
spend:
15% Up to 1,000 players
20% 1,000 to 10,000 players
25% 10,000 and up
Min. Set up fee $10,000
Integration fee $10,000
Fees can change based on customer
requirements
Per player re-activation fee:
$10 Up to 1,000 players
$12 1,000 to 10,000 players
$15 10,000 and up
Slide 8
Min. Set up fee $10,000
Integration fee $10,000
Fees can change based on customer
requirements
Per player conversion fee:
$15 Up to 1,000 players
$20 1,000 to 10,000 players
$25 10,000 and up

9. Poker Fighter AI Trainer is directly marketed to consumers
 10,000+ Purely Organic Users, no marketing spend to date
 #1 Poker Training App in Google Play Store
 Basic levels open, more than 100 locked for premium purchase
 5% conversion to premium paid members
 Major focus on monetizing app and growing user base
Market Opportunity – Consumer
Slide 9

10. Monetizing F2P Product with
In App Purchases
Free to Play app has built in conversion
 Limited amount of free levels – players need to pay
to unlock advanced levels or subscribe monthly
 Players can invite friends to unlock some levels –
increasing traffic and conversions
 Average first purchase in app is $22, with auto-
recurring subscriptions of 1-6-12 months in
duration.
Monetizing F2P Product
with Affiliations
Selling poker fighter traffic to operators
 The Trainer “suggests” when a player is ready to
play for real money and provides an offer from a
licensed poker site
 Our advantage is sending players with the skill to
play for real money and earn good revenues for
the operators
 Cash value per player is over $200*
Consumer Business Model
Slide 10
http://affiliates.888.com/commissions/

11. Our Competition
Training Apps
 PIO - Not Suitable for Amateurs
 InstaPoker - Limited Content
 PokerSnowy - Black Box
 Expensive
o InstaPoker: $4 for 10 hands
o PokerSnowy: $100-$230 Annual
o Advanced Poker Training: $40 Monthly
Training Sites
 Most content Not Suitable for Amateurs
 Limited Content
 Expensive
o RunItOnce: $25-$100 Per Month
o Upswing Poker: $49 Per Month, $300-$1000 Courses
o PokerStrategy: $9-$99 Per Month
 No Actual Training, just content
Slide 11

12. B2B Operator Licensing
Founders have extensive contacts with poker operators
 First Pilot Test with top tier operator to kick off in Q3 ‘18
 Close licensing deals with additional operator in Q4 ‘18
 Utilize reference customers to expand licensing operation with
sales team
 Operating “partners” managed by our Enterprise Integration and
Player Marketing Support Teams
Go to Market
B2C Free to Play Apps
#1 Poker Training App in the GooglePlay Store (IOS soon)
 Available in all app stores, on desktop and Facebook
 Organic and viral growth, with focus on product
features to generate users and premium subscribers
 With solid conversion metrics, push traffic while
maintaining positive ROI
 Focus on player retention, LTV, conversion metrics,
new features to maximize revenue
Slide 12

13. Seed Investment
Year One
Income from B2C sales $150,696
Income from B2B sales $549,000
Income from Financing $500,000
Operating Expenses $647,000
Headcount 9
Cash Position $52,626
Full Business plan available upon request.
Slide 13
Two Year Financial Projections
Driving Enterprise Customer Expansion and Consumer App Growth
Year Two
Income from B2C sales $2,592,000
Income from B2B sales $1,832,600
Income from Financing $1,000,000
Operating Expenses $2,884,000
Headcount 17
Cash Position $1,541,100

14. Management Team
Sherman Sall
CEO, Product Strategy
Chief Strategy Officer, IdeoDigital
Founder/CEO TouchSpin Gaming
Founder, Creative Director, Spiral Solutions
B.A., NYU
Guy Sela
Founder, CTO
Team Leader and CTO, Mazov (Israeli NSA)
Technical Leader, Software Engineer, HPE
Poker Player and Teacher
IDF Computer School/BA Open University
Stas Tishkevich
Founder, Biz Dev, ”Poker Mind”
Professional Poker Player, PokerStars
Founder, Israel Poker Union
Co-founder, Israel Poker Academy
BA, Tel Aviv University
Yair Zinger
VP Enterprise Technology
Deployment Engineer - Palantir
Enterprise Engineer – HPE
Software Developer – ConteXtream
B.S., USC/IDC
Shmuel Herschberg
VP Marketing and Retention
Dir Mktg, User Engagement - DarioHealth
Dir Mktg, Biz Dev - Kendago
Sr Mgr, PR & Player Marketing – Spiral Solutions
B.A., SUNY
Slide 14

15. Mindful Games Ltd.
 Founded in 2017 on the basis of unique IP
 Our secret sauce is an industry-leading AI Poker Brain
 Creating the world’s most intelligent poker training system
 An enterprise level B2B platform ready for licensing
 B2C free to play apps with in app purchases
The Company
Slide 15

16. Contact
Sherman Sall, CEO
+972 54-453-3186
sherman.sall@poker-fighter.com
Thank You