Regarding Cases in Management

1. Organizational change is essential for companies that want to evolve and remain competitive.
The employees are the recipients of the change plan. One such perpetual concern of senior
managers is to make organization highly reliable, therefore employees ought to be trained and
high performing in today’s hyper competitive world. Understanding the need of change makes it
easy for the staff to positively incorporate change. It takes a lot of time and effort to change the
beliefs and attitudes of people. Employees find it convenient to stick to their routine work and
are afraid to accept change, although sometimes it is the right thing to do.
Point of Discussion:
How could employees be persuaded to accept change when it has become inevitable to
incorporate the change process in order to avoid failure? Support your answers with logical
reasoning.
“Evolutionary Theory of Change”
The Case: 1
Xiaomi in China is a company that imitates Apple and has successfully made billions of Dollars.
In 2014, Jony Ive, chief design officer of global technology titan Apple, used the word “theft’ to
describe what Xiaomi was good at. The president of Xiaomi keeps on insisting that there are
differences between both brands, whereas Apple claims that they have copied the exact user
interface of Apple. Today, this Chinese Smartphone Company’s net worth is more than $45
billion and it is the fifth largest brand in the global industry. Xiaomi has stopped disclosing the
figures of its annual sales since 2016. Some organizations rather than innovating imitate
successful strategies of other organizations. Sometimes it works and sometimes they fail
miserably.
Question 01:

2. Is it preferable for an organization to imitate other successful organizations?
Introduction
Change management is a process where companies bring innovation, creativity and positive
changes in company in order to achieve productivity. Change in companies’ operations, style of
leadership and structure can be done when businesses seem to slow down. With the passage of
time, fast changes are coming in companies’ style of working, globalization and digital world.
Manager are hired with high pay package to bring innovation and creativity in the process.
Change management is a powerful tool for company growth cycle. As we know, a particular
growth strategy does not go well for a long time because of its cycle and continuous updating
requirement. Many change management model has been placed in the world in order to achieve
growth and prosperity. Market indicators are best analytical tools for change where buying and
selling indicate a particular trend. Customer choices are indicator of bestselling product because
customer satisfaction is ultimately companies looked for. Some companies adopt successful
changes of other companies and try same innovation tricks while other companies also look for
bring genuine changes. Xiaomi innovation is termed as imitation because of adoption of same
strategies and innovation which is done is Apple. Innovation strategies always helped towards
inventions and new products (Asbari, Prasetya et al. 2021). In the succeeding paras we will
analyze the benefits of imitation and innovation.
Case Study
Xiomi Immitation Model
Xiaomi is one of largest company in the field of mobile technology. It has grabbed largest
market in China and Asian countries. Its mobiles are cheap and easy to use. Asian countries
having less purchasing power always look for cheaper Chinese products. Xiaomi might have
imitated technological changes from Apple but this remained a successful model for them. As we
know there is lot of effort required to bring innovation and creativity. Secondly companies are
not sure of changes whether they will be like by customers or not. So Xiami reliance of imitation
policies helped them to grow business and give android phones technology to common poor
people who are not able to purchase branded expensive Apple Phone. Xiaomi is digitizing world
with less expensive products which are in reach of a common man. Now lets see how Xiaomi
marketing strategies worked.
Product
Xiaomi successful products contain a variety of smart phones, smart watches, high
quality laptops and other gadgetries. Its products were introduced in 2010 and very quickly took
over major shares due to innovative products like other big companies Apple, Samsung and
Huawei. Products of Xiaomi are cheap having all latest application found in Samsung and
Huawei etc.

3. Price
Xiaomi have provide its customers with cheap prices and attractive low cost packages. Countries
with less GDP prefer low cost mobiles with latest applications. Price was attractive that people in
China and India have quickly switched their loyalties from other companies and preferred
Xiaomi products. This price strategies does not any imitative effect as it was done keeping in
view of geographical locations and purchasing power which other companies have not looked
for.
Place
As we already discussed that place to sell the product decide customer base. Xiaomi products are
launched in Asia, Europe and America which different price strategies. In Asia low price was
taken care of. In European and North America quality with more reliability, brand value and
redundant products having competing prices were launched.
Promotion
Promotion strategies were somewhat identical through use of internet and social media. These
strategies were successful and gave an immense response from customers all over the world.
Here we can say that imitation strategy might have worked but all the advertisement channels are
like common grounds for companies. Aggressive marketing is carried out by almost all
companies.
Conclusion
Companies can always imitate other companies successful strategies but after carrying
out effective analysis like Potter five forces model, PESTEL analysis and SWOT analysis. Its
not 100% imitation which can be successful but areas for success like product cost, customer
satisfaction and innovation as per geographical location can be imitated. Xiaomi has done a
marvelous job to serve humanity in a better way and providing low cost highly reliable and
advanced products to common man having less income who cant afford high cost products.
Selective areas of imitation are recommended (Asbari, Prasetya et al. 2021, Rezaeian 2021).
Otherwise in this age of social media, imitation is carried out in almost all areas like tourism,
airline, eatables and appliances etc.

4. Question # 02:
What according to you is the best option for an organization: Innovation or Imitation?
Imitation.
Imitation is as closer to copying the products, strategies and operations of other companies. This
imitation has given rise to many companies (Raychaudhuri, Paul et al. 2021). The benefits of
imitation are as following:-
1. Imitation is fruitful because it has already tested customer preferences.
2. Better customer base is already attracted by companies to follow.
3. Companies does have to look for strategies which are vague and failed,
4. Successful strategies are imitated which may reduce cost of research and evaluation.
5. Imitated items will have low cost like model of Xiaomi which can give benefit to people
have less income.
6. This strategy is widely followed in Asian countries where copyrights checks are not that
stronger which are followed in Europe and America. Sometimes this is beneficial because
companies are saved from various lawsuits.
7. Imitation is also preferred to reduce launch cycle of a company. Products are readily
available in market (Orsini, Raichuk et al. 2021).
8. Common man having low income can also look for latest technological gadgets.
9. It is also good for countries revenue generation which may get slow due to complete
cycle beginning from innovation experiments till its launch.
10. Imitation may give a strategic blow to companies which have done hard work to launch a
product.
11. Imitation rivalry of Samsung and Apple is a case in point where heavy lawsuits damaged
reputation of both companies.
12. This is discouraging for companies who have spent a lot on research and development of
product and suddenly copied by other product.
Innovation.
1. Innovation is a creative activity which enable companies to prosper in a better way.
2. Many companies like Nokia, Fuji color and Kodak could not foresee innovative
technology and paid heavy price for that.

5. 3. On the other hand, Samsung and Apple have grown miles away and achieved a lot
success (Orsini, Raichuk et al. 2021, Rezaeian 2021).
4. Similarly, many innovative strategies could not help companies grow because of lack of
customer satisfaction.
5. Innovation strategies are very necessary, otherwise we could not have achieved such
innovations and marvelous digitization of social media.
6. Innovation strategies are very helpful in bringing creativity and craft strategies which
keep companies stay alive and keep growing.
References
Asbari,M., etal. (2021). "From CreativitytoInnovation:The Role of Female Employees’Psychological
Capital."International Journal of Social andManagementStudies 2(2):66-77.
Orsini,M.,et al.(2021). "What mattersforadversarial imitationlearning?"AdvancesinNeural
InformationProcessingSystems 34.
Raychaudhuri,D.S.,et al.(2021). Cross-domainimitationfromobservations.International Conference
on Machine Learning,PMLR.
Rezaeian,M.(2021). "The worldof researchand itsmysteries;creativityandinnovation." Journalof
RafsanjanUniversityof Medical Sciences 20(4):369-370.