Social Media Marketing (MKTG 4226) Individual Class Leadership Presentation January 18, 2012

1. Using Status & Centrality
Presenter: Shelley Li

2. STATUS
Social Media Mass Influencer:
1.Mass Connector
2.Mass Maven

3. Mass Connector
“live in the moment & connect with friends”

4. Mass Connector
“live in the moment & connect with friends”

5. Mass Connector
“live in the moment & connect with friends”

6. Mass Maven
“create lasting influence”

7. Mass Maven
“create lasting influence”

8. Mass Maven
“create lasting influence”

9. CENTRALITY
Location of the network measures:
1. Degree Centrality
2. Betweenness Centrality
3. Closeness Centrality

10. Degree Centrality
“number of direct connections”

11. Betweenness Centrality
“connections between important constituencies”

12. Closeness Centrality
“distance between connections”

13. Thank You
Presenter: Shelley Li