Walmart Competitive Analysis

Walmart Competitive Analysis
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|[Wal–mart case analysis] |
|Competitive advantage and competitive dynamics |
What might explain Wal–Mart's performance over time in discount retailing? Is it the industry or
company specific factors?
|Post Second World War, the style of style of retailing in the ... Show more content on
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1. Vendor consolidation and growth: Whereas in 1986, the top five discounters had accounted for
62% of industry sales, in 1993 they accounted for 71, and discount stores companies that operated
50 or more stores accounted for 82%
2. The discount stores have grown in excess of 7% all through 1970s, 1980s, and 1990s in terms of
revenue though the increase in number of stores were not proportionate
3. Improvement in information dissemination by means of media that increasingly drove consumers
to discounters
While the industry was on an up–tide, it was Wal–Mart's well navigated strategy that allowed it to
perform well above its industry peers.
Would you consider this performance to be sustainable (discount retailing in 1994)?
|Our above analysis shows that Wal–Mart clearly has a competitive advantage over its peers in most
of the segments it operates in. However, our analysis elaborated below demonstrates the following
key |
|observations outlining the sustainability of its performance, |
| |
|Our overall analysis shows that the business of Wal–Mart looks fairly sustainable
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Surveying the Retail Customers
This research scrutinizes the impact of the retailing on the responses of the customers within a retail
store and non–retail store setting. The paper has its types of retailing which imping the consumer's
buying behavior. Surveys with students from the business department were carried out to
contextualize the paper. The findings suggest that almost 81 per cent of the customers prefer direct
selling in terms of retailing. The findings also highlight that retailers' characteristic affects the
customer satisfaction, which in turn impacts consumers' behavior towards retailing. These, alongside
other key findings, are presented and discussed. Directions for future research are also highlighted.
Retailing is a transaction between the seller and the buyer in which the seller or the retailer tends to
have many ways of selling the products because retailing has its ways on selling products to its
consumers. It has been 100 years or 10 decades since retailing was commenced. The first retailing
happened during the time of the cave man. The caveman used different strategies to gather its food
(The History of Retail in 100 Objects, 2013, p. 6). By the year 1990's, retailing started with a corner
store wherein people have limited choices and what they carry on their way home was also limited
because there are no available vehicles by that time. As time passed by, retailing develops.
Department stores, malls and big box stores came out. Also, automobiles were invented and people
find it

Case Study On Pantaloons
CHAPTER– 1 INTRODUCTION Recent time's retail industry is achieving high importance. The
retail industry is also facing very high competition and those who are able to retain their customers
are the ones that are able to succeed in the market place. The retail firms are spending a lot for their
marketing resources to keep existing customers rather than offering interest to new people.
Satisfying customers plays a critical role in customer retention and also is a major differentiating
factor among retail stores. Satisfying customer is now one of the major drivers of profitability. In
this scenario, the firms have to work on what attracts consumers and what will make them not to
move their choice to come near to ... Show more content on Helpwriting.net ...
The Reid & Taylor Awards for Retail Excellence 2008 Retail Leadership Award: Inshore Binyamin
Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office
Improvements: Hometown The Reid & Taylor Awards for Retail Excellence are an important feature
of the Asia Retail Congress, Asia's single most important global platform to promote world–class
retail practices. These awards are aimed at honoring the best, in the Asian Retail scenario. India
played host to Asia Retail Congress 2008 Images Retail Awards Most Admired Retail Face of the
Year: Inshore Binyamin Most admired retailer of the year: Large format, multi product store: Big
Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar Most admired retailer of
the year: Home & office improvement: Hometown Most admired Retail Company of the year:
Pantaloons Retail (India)

International Marketing Research
International Marketing Research Conducting An Industry Overview: In order to conduct
international market research for a retailing firm entering a new country, it is important to identify
the overall industry growth trends and upcoming market changes of that particular market and to
consider the situation of the retailing industry at the international level. As the competition in the
retail industry is growing, at the domestic as well as international level, there is a need for structural
reform and change in the business model of the industry. It has been noted that the recent
developments in technology, especially in information technology sector, has directly influenced the
retailing industry. The retail industry has been the major consumer of new technology and therefore
any change or development in technological terms has a direct influence over the industry. With
improvements in technology, retailing firms begin to adopt new business processes, which were new
to their traditional business setup. There has been an increasing level of use of the electronic data
interchange system, which helped the retailers to effectively process their business information and
maintain records of the whole setup at a single location. This allowed them to make timely and
effective decisions, as the information was easily accessible to them allowing them to keep a close
watch on their businesses. Use of newly developed technological devices such as laser & self–
scanning devices and point

Costco vs. Wal-Mart
Costco vs. Wal–Mart
With $401.2 billion revenues, the retailing giant, Wal–Mart, has been ranked as the 2nd place of
2009 Fortune 500 companies. This company is seen as the most successful business in the world
today but also viewed as the vital indicator to observe the status of financial crisis recovery. Wal–
Mart has won market share during the recession by offering customers lower prices as its successful
marketing strategy. Moreover, Wal–Mart is long for expanding its kingdom all over the world. In
2005, Taiwan once was one of Wal–mart's plans to join the overseas expansion, nevertheless, Wal–
mart veered round to China at the last minute.
Instead, the Costco (24th place of 2009 Fortune 500) with 71.4 billion revenues completed ... Show
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For Wal–mart, it concentrates on customers of each level from rural community who would like to
travel greater distances for lower prices and more merchandise variety. However, Costco is a
exclusive club for business who is looking for bulk–buying and now it spilled over to high and
working class. The different customer segments divide the marketing strategies of these two
retailing business. For example, it affects the price making and merchandise selecting in stores.
2. A discount retailer who is strictly based on low price, Wal–Mart's "everyday low price"
philosophy is running their stores quite successfully. In addition, Contrasts with other small
company and retailing business, Wal–mart uses a strategy of odd number pricing. This strategy has
been tested and has proven that people tend to buy items, which are odd number priced, more than, a
price ending of zero.
III. Unique marketing strategy & competitive advantage of two parties.
A. Wal–Mart
1. Stable quality control under low prices. While retailing battle ultimately focus on how to offer
lower prices, customer may concern that low prices equal to poor qualities. Wal–mart promises to
offer their customer with the lowest prices with guaranteed quality goods. It sets strict quality
standards to control its suppliers to take full responsibility for their product lines and avoids
providing poor quality goods for customers.
2. Reinvention of the supply chain helps Wal–mart to dominate their

Australian Takeaway Food Retailing Industry
Marketing Concepts
MAR110
Major Report
The Australian Takeaway Food Retailing Industry
17 May 2009
34 pages
Word Count 3391
Table of Contents
Executive Summary iii
Introduction 1
Discussion 3
1 Markets 3
1.1 Trends in Size 3
1.2 Growth 4
1.3 Profit 4
1.4 Sales 4
1.5 Distribution 5
1.6 Customers 5

1.7 Competitors 6
1.8 Other Stakeholders 7
2 Major External Factors 9
2.1 Demographic Factors 9
2.2 Economic Factors 9
2.3 Technological factors 10
2.4 Political factors 11
2.5 Natural Factors 11
2.6 Cultural Factors 12
3 Competitive Comparison – reaching the consumer 13
3.1 Market Mix Audit 13
3.2 McDonalds Woodbine – the ... Show more content on Helpwriting.net ...
The younger age groups are the highest consumers of this industry product therefore marketers need
to focus on this demographic in order to maintain a sustainable industry. Competitors need to ensure
they do not pull out of the market when faced with a retailing giant such as McDonalds.
Introduction
Aim
The purpose of this report is to analyse the current market situation of the Australian take away food
industry from Macro and Micro perspectives to provide recommendations to further enhance
marketing opportunities in the medium to long term.
Scope
The report is limited to corporations with a relatively large market share of the industry.
Methodology
In researching the influencing factors of the marketing concept of major take away food retail
organisations, information was collected from online material on company websites, marketing
textbooks and industry reports before presenting the findings.

Assumptions
It is assumed that this report will provide a discussion point for marketing professionals in the
takeaway food industry and for marketing students for an understanding of the marketing influences
of the industry.
Limitations
The report is limited to the research findings available on company websites and industry reports
and does not provide up–to–date statistical information
available from the ABS. The report

Pros And Disadvantages Of Retailing
Which business considers every individual as a customer? Which business accounts for more than
10% of the worldwide labour force and is the single largest industry in most nations? What is
common between Wal–Mart, Big Bazaar, Flipkart, and the neighbourhood kirana stores? The answer
is retailing. Retailing is the last link in the chain of distribution. The distribution of consumer
products begins with the producer and ends at the ultimate consumer. Between the producer and the
consumer there is a middleman – the retailer, who links the producers and the ultimate consumers.
Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted.
The nations that have enjoyed the greatest economic and social progress ... Show more content on
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Therefore in order to survive in retailing, a firm must do a satisfactory job in its primary role i.e.,
catering to its customers.
According to Philip Kotler: "Retailing includes all the activities involved in selling goods or
Services to the final consumers for personal, non–business use." A retailer or retail store is any
business enterprise whose sale volume comes primarily from retailing. Any organisation selling to
final consumers whether it is a manufacturer, wholesaler or retailer is doing retailing It does not
matter how the goods and services are sold (by person, mail, telephone, vending machine or internet
or where there are sold – in a store, on the street or in the consumer's home)".
The word retail is derived from the French word 'retaillier', which means to cut off a piece or to
break the bulk. A retailer may be defined, as a 'dealer or trader who sells goods in small quantities'
or 'one who repeats or relates'. Retailing thus may be understood as the final step in the distribution
of merchandise, for consumption by the end consumers. Put simply, a firm that sells products to the
final consumer is performing the function of retailing. It thus consists of all activities involved in the
marketing of goods and services directly to the consumers for their personal, family or household

Fdi in Retail Sector
Introduction
India is in the midst of a retail boom. The sector witnessed significant transformation in the past
decade from small–unorganized family–owned retail formats to organized retailing. Indian business
houses and manufacturers are setting up retail formats while real estate companies and venture
capitalist are investing in retail infrastructure. Many international brands have entered the market.
With the growth in organized retailing, unorganized retailers are fast changing their business
models. However, retailing is one of the few sectors where foreign direct investment (FDI) is not
allowed at present.
FDI in retail industry
FDI in retail industry means that foreign companies in certain categories can sell products through ...
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However, it is now set to grow at 25–30 per cent per annum. In developed countries, organized
retailing makes for over 70 per cent of the total business. Recently, the Government announced its
intention to open up the retail sector to foreign investment. It is still, however, debating whether to
allow 26 per cent or 49 per cent FDI in the sector. Initially, the idea was to begin with 26 per cent
and then gradually liberalize it further. However, since China moved from 49 per cent to 100 per
cent FDI in this sector last year, the Commerce Ministry and the Prime Minister's Office (PMO)
appear to be inclined to go for 49 per cent FDI at one go, despite opposition from Left parties. Even
as the government is debating the level FDI in of retail, a number of foreign players, including the
world's largest corporation, the $288– billion Wal–Mart Stores, Inc., have announced their intention
to enter India in a big way. With the impending opening up of the sector to overseas investment,
they are now keen on forays into the sector in partnership with multinational chains. According to
industry analysts, as many as 20 big Indian companies are working on plans to enter the sector in
partnership with foreign investors. For instance, it has opened up the real estate sector by allowing
100 per cent FDI in the construction projects. The move is expected to attract foreign funds and new
technology into the market. Second, Foreign Trade Policy 2005–06 has

The Search For Competitive Advantage Within Global Retailing
Self Declaration
Critically review the search for competitive advantage within Global Retailing, paying particular
attention to both inside–out and outside–in views of strategy. Use both appropriate theory and a
range of company examples.
Global Retailing is one of the largest industry spread all over the globe, to meet needs of the
consumers of all caste and religion. It is not necessary for a company to be physically to be present
in the country to make transactions of goods or money. Instead, global retailers use the help of
suppliers and local market to satisfy the needs. But now–a–days the trend is changing, retailers are
now making and producing their own brand under their own shelter to meet their company's
respective motto and mission. When we talk about Global Retailers of International Retailers, we
come across Walmart, Tesco, and Carrefour as the major industries responsible for Global Retailing.
The grocery sale of top four retailers exceeded more than $600 billion in 2011, and I was forecasted
to reach 2.5 times more in 2016. The Global Retailing operates in an oligopoly market because it is
dominated by a few suppliers in the market.
Now, let's talk about the topmost retailers below.
Walmart was the result of the ideology of a great man named Sam Walton in 1962 in United States.
It has a revenue of $487 billion calculated in 2015 (Penton, 2015). This revenue comes from 11,156
stores located all over the globe (Penton, 2015). The strength of

Bharti Walmart 5 Forces
Q1. Analyze the retail scenario in India in terms of Porter's Five Forces and investigate the growth
across different segments of retailing. Ans:
Indian Retail Scenario in terms of Porter Five Forces
Porter in 1974 has given "Five Forces" model to assess the industry environment.
Five forces of Porter model which determine effectiveness of any Industry are: 1. Barriers to Entry
2. Bargaining Power of Buyers 3. Bargaining Power of Suppliers 4. Threat of Substitutes 5. Rivalry
among Competitors
1. Barriers to Entry
India's Retail industry has high barriers to entry for Global retailers. Reasons are as below. * Strict
Regulation to prevent entry of global retailers to operate freely into India. Indian retail industry is ...
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Consumer durable, home appliances retail 4. Pharma retail
1. Food & Grocery
Food & grocery segment is major driver for organized retail industry. This is high unorganized
sector in past and to great extent today also. But people's mindset is gradually shifting to go to mall
or hygiene, quality and brand oriented products in this sector. There is gradual increase in demand of
processed and semi processed food as working couples in urban areas have time constraints and
living high pace life. There are 5 million shops to serve 12 million retailers with and estimate value
of US$144 billion. Organized retailing is growing at the rate of 40–50%. Major players are ITC
Group, Tata, RPG Group, Reliance, AV Birla Group are the key major players.
2. Clothing, textile and fashion accessories retail
This segment is valued at US$22.1 Bn, Organized retail contribute 19% and growing at the rate of
25– 30%. The segment is attracting more and more organized retailers, and pushing for retail
revolution for Indian men and women. Designer apparel was increasingly playing a role in boosting
the market. International brands have also attracted as they can enter directly with 100% FDI due to
single brand entry. Major Indian players are Pantaloon, Provouge Group, Raymond, Reliance
Trendz, and Westside. International players are Louise Phillipe, Van Heusen, and Italian brands.
3. Consumer durables, and home appliance retail
This segment is valued at US$9.36

Issues in Retail Management
Issues in Retail Management
The choice of a suitable retail category to investigate the issues affecting the retail environment is
crucial, and it should be representational in nature. This is essential because the rest of the retail
categories can apply the recommendations for overcoming the issues. The retail category that can be
useful in exploring the issues affecting module themes of global and international retailing,
sustainability and ethics, and technology and retailing is foodstuffs and consumables. This retail
category is at a better position to explore the module themes because it has a broad market. For
instance, it is also essential to note there are no geographical barriers restricting people on the food
that they consume, sustainability is an important aspect of foodstuffs and consumables category, and
the use of technology in retailing has had a significant impact on the retail category.
In addition, there are ethical issues that affect the retail of foodstuffs and consumables that retailers
need to address in order to achieve a competitive edge in the market. This retail category represents
the rest of the categories because all issues relating to all the themes of the module affect it and any
recommendations from this examination may be useful to the rest of the retail categories.
A number of issues have an influence on the three themes of retailing, and these issues can affect the
retailing industry as a whole. For the global and international

Business Analysis: The Car Retailing Industry
The car retailing industry can be divided into segments, new–car and used–car. Both are unattractive
for the following reasons:
Highly fragmented market – In 2011, over 17,900 car franchises operated in the United States. The
two largest national retailers, AutoNation Inc. and Penske Automotive Group Inc., control only 3%
and 1.6% of the new–car segment. o The used–car segment is divided between new–car dealers,
independent used car dealers, and private parties. In 2011, the percentage of used car sales was
almost evenly distributed, with new–car dealers accounting for 35.6% of sales, independent used car
dealers responsible for 35.5% of sales, and private parties selling the remaining 28.9%. o CarMax,
the leading retailer in used–car segment, sold a little over 420,000 units of used cars in 2011, which
is about 240,000 more units sold than second place AutoNation. Yet across the industry, about 38
million units were sold in 2011, meaning CarMax was responsible for only 1.1% of the units sold in
the used car segment.
Low barrier to entry – Other than a high capital investment, there is little to no barrier to entry. o
The advancement in technology has made the process of evaluating used cars a lot easier for the
retailer. o The reputation of the retailer is a potential barrier as customers are much more likely to
work with retailers they recognize and trust. This is an advantage for existing companies like
CarMax, but would be a barrier for a new entrant.
 However,

The Behavior And Management Of The International Retailers...
Table of Content
Executive Summary–
In this portfolio I have discussed about the behavior and management of the International Retailers
in the market. Also discussed are the factors upon which the market and manufacturing of the
International retailers depend to maximize and expand their profits and businesses across the Globe
to enhance their relations with the other countries other than their domestic country.
I have also discussed about the Civil Aero–engine Manufacturing. The companies of the engine
manufacturing and the markets. Also discussed below are the factors that play a major role in the
building of the engines.
Also discussed below are the PESTLE factors, CAGE Framework and Yip.
Introduction–
International Retailing has existed and gained market in the past decades. There has been a financial
boom in many countries. International Retailers are the companies who are dealing with the retails
in the Countries abroad, i.e. far from the countries of the company's origin. Earlier they were just
Domestic Retailers covering their domestic market in the country of their respective origin, but with
the elapse of time the demands of people rise in various items and in various countries. It was not
possible for them to fulfill the demand of their domestic market and other countries at the same
time. So with a risk they started to increase their retails shops within the origin country to have a
look at the response of the

International Marketing : International Retailing Essay
Introduction–
International Retailing has existed and gained market in the past decades. There has been a financial
boom in many countries. International Retailers are the companies who are dealing with the retails
in the Countries abroad, i.e. far from the countries of the company's origin. Earlier they were just
Domestic Retailers covering their domestic market in the country of their respective origin, but with
the elapse of time the demands of people rise in various items and in various countries. It was not
possible for them to fulfill the demand of their domestic market and other countries at the same
time. So with a risk they started to increase their retails shops within the origin country to have a
look at the response of the people. But their sole purpose was to internationalize their retails shops.
With time they opened the same retail shops with the same fashion quality but in increased quantity.
This is how they became International Retailers. When we talk about International Retailing, the
most common names that we come across are K–mart, PAK'nSAVE, Walgreen, Woolworths Ltd,
etc. But the leading names of the Retailers that have covered most of the countries are Wal–Mart,
Carrefour and Tesco, with their net sales turnover running are $374.5 billion, $130 billion and
$102.6 billion, respectively. There are 2 types of International retailers in the industry, i.e. –
international Grocery retailers and International fashion retailing. The products of International

Retailing in India – Emerging Trends & Potentialities
RETAILING IN INDIA – EMERGING TRENDS & POTENTIALITIES
Introduction:
Retail is India's largest industry, accounting for over 10 per cent of the country's GDP and around
eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one
of the most dynamic and fast paced industries with several players entering the market.
Retailing in India is gradually inching its way toward becoming the next boom industry. The whole
concept of shopping has altered in terms of format and consumer buying behaviour, ushering in a
revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping
centres, multi–storeyed malls and huge complexes offer shopping, entertainment and food all under
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Recently, the Government announced its intention to open up the retail sector to foreign investment.
It is still, however, debating whether to allow 26 per cent or 49 per cent FDI in the sector.
Benefits of FDI in Retail Sector:
Higher competition would lead to higher quality in products and services.
Better lifestyle as better products would be introduced.
Exports would increase due to greater sourcing of major players.
Investment in whole supply chain would increase.
Technology would be upgraded in terms of logistics, production, and distribution channels.
The markets of the sector would flourish and develop.
Employment would increase and skills & manpower will develop.
A strong retailing sector would promote tourism.
Economies of scale would help lower consumer prices and increase the purchasing power of the
consumer.
In the long term it will be beneficial in the up–gradation of agriculture and small scale & medium
scale industries.
Supportive policy
The government has been opening up various sectors and privatize some sectors (telecom, aviation,
insurance and energy). This shows its positive attitude to FDI inflows, Retailing has already been
looked at as a prospective area for FDI. The Government is also promoting investment in supply
chains and infrastructure like real estate through FDI to facilitate retail growth.

The

Critical Evaluate the Effects of Corporate Social...
Critical evaluate the effects of corporate social responsibility activities on financial performance in
UK retailing industry?
Contents:
Introduction 3
Corporate social responsibility & UK supermarkets 5
CSR behavior of UK supermarkets 5
– Environment 5
– Community 6
– Marketplace 6
– Workplace 7
The effect of CSR investment on financial performance of major supermarkets in UK 7
－Explanations of figure 1–3 8
Case study: The effect of corporate social responsibility on financial performance of Tesco
supermarket 10
– Corporate steering wheel of Tesco 10
– Positive correlation between CSR contribution and financial performance 11
Bibliography: 13
Appendix : ... Show more content on Helpwriting.net ...
– Environment
Environment issue is the most frequently discussed topic in CSR activities and it includes energy
consumption, greenhouse gas discharge, water consuming and so on. Tesco engages in UK
Emissions Trading Scheme and plans to decrease 74,000–ton greenhouse gases emission in five
years with 188 retailing stores. Marks & Spencer concentrates on controlling residue of pesticides in
their products. Since 2002, Marks & Spencer has replaced 99% of PVC plastic bags, which will
produce harmful chemical material during disposal process. Moreover, they also reported that 72%
of foods in Marks & Spencer are residue free products.
– Community
Community issue includes charity and urban reconstruction. Charitable donation is the most
frequently mentioned information in these companies' CSR reports. In 2003, Wm.Morrison
Company donated 550,000 pounds to Marie Curie Cancer Care. Morrison has selected Diabetes UK
as its charity since 2004 as well.
In 1999, Tesco Company launched a regeneration scheme, the activities of which include renovating
deprived communities in UK. The company focused on working with public services and

community reconstruction. Tesco PLC has reported nearly 3,200 regeneration jobs in these
communities.
– Marketplace
Marketplace issues mainly include large retailers' fair trade commitment to suppliers and food
safety. For example, Sainsbury's, which engaged in the establishment of Ethical Trading

Zara: Vertical Retailer
According to Inditex, the Group 's business model is characterized by a highly integrated vertical
structure. In contrast to the model that has been adopted by competing international corporations,
the Group handles all the processes required in the apparel industry–design, production, logistics,
distribution to retail outlets–on its own. This model is based on a desire for structural flexibility and
a belief that the customer should come first in every aspect of the company 's operations.
The main elements of this vertical structure can be seen in the retail outlets. The stores are designed
with an eye for detail, providing a comfortable venue for the customer to encounter fashion. At the
same time, it serves as a site for acquiring the ... Show more content on Helpwriting.net ...
Retailers can shift sourcing according to the costs and exchange rates. Manufacturers can hedge risk
by supplying different retailers.
Zara has succeeded by creating a vertically integrated system where the disadvantages of vertical
integration (higher costs of manufacturing in Europe, lack of flexibility in shifting plant locations,
etc.) are offset by the unprecedented speed and design flexibility that its tightly coordinated vertical
system permits. Thus, Zara's highly compressed product development cycle would be impossible for
Gap or any other retailer relying on contract manufacturers in Southeast Asia.
Zara's vertical integration works for Zara because it fits with other aspects of its strategy: mid–
market pricing, high–fashion orientation, and constantly changing product range.
For Gap, vertical integration probably would not work: it's pricing is relatively low (hence, it needs
to produce in low–wage countries), it does not have manufacturing experience, and its products tend
to be basic staple (jeans, T–shirts, khaki pants and shorts) such that seasonal product changes are
adequate to keep abreast of changing market preferences.
Interbrand describing Zara, said, "Cutting–edge Spanish apparel retailer epitomizes cheap chic
knocking out mass–produced copies of catwalk fashions almost overnight."5 Zara introduced about
12,000 designs every year; the shelf life of each design was about four weeks. In January 2006, Zara
had 853 stores,

An Investigation Of Purchasing Conduct Of Retail Clients...
CERTIFICATE I Dr. Preeti garg thus confirm that Sachin Yadav understudy of Bachelor of
Commerce at Amity College of Commerce & Finance, Amity University Uttar Pradesh has finished
the Term Paper on "An investigation of purchasing conduct of retail clients in Big Bazaar", under
my direction. Dr.preeti garg ACKNOWLEDGEMENT With my immense and heartful gratitude I
place on record the efforts, inspiring guidance and constant supervision of Dr. Preeti garg in
bringing up my project work. I am thankful for giving me her valuable advice and guidance towards
fulfilment of the project . I want to express my deep gratitude to our institution Amity College Of
Commerce And Finance, Noida, for giving me the opportunity to undertake this project and enhance
my knowledge. Finally I would like to convey my heartiest thanks to all my well–wishers for their
blessing and co–operation throughout my study. They boosted me up every day to work with a new
and high spirit. Sachin Yadav CONTENTS CHAPTER CHAPTER–1 INTRODUCTION
CHAPTER–2 REVIEW OF LITERATURE CHAPTER–3 OBJECTIVES METHODOLOGY
CHAPTER–4 DATAANALYSIS AND FINDINGS CHAPTER–5 CONCLUSION LIMITATIONS
REFERENCES APPENDIX LIST OF

A Study on Customer Preference in Retail Store- Adani Store
ACKNOWLEDGEMENT It is pleasure to acknowledge those who have contributed to this project
directly or indirectly, though it will be still an inadequate appreciation of their contribution, we here
by acknowledge the names of the people to whom we shall always remain grateful.
We would sincerely like to express our gratitude to Mr. Ravjibhai Patel who gave us the grand
opportunity to have Grand Project at Adani Supermarket.
We would especially like to thank Mr. Manish Christian, the Retailing Manager at ADANI for
evincing keen interest in our work, continuous encouragement and guide us through out our survey.
Without his cooperation it was impossible to reach up to this stage.
We are also very thankful to all ... Show more content on Helpwriting.net ...
|13 |
|08 |A BRIEF HISTORY |15 |
|09 |STORY OF THE TIMES |17 |
|10 |SIZE AND FORM OF THE ORGANIZATION |19 |
|11 |AWARDS AND ACHIVEMENTS IN ADVERTISING |20 |
|12 |FUTURE PLANS OF THE COMPANY |22 |
|13 |VARIOUS DEPARTMENTS OF THE BCCL |23 |
|14 |RMD – RESULTS & MARKETING DEVELOPMENT |24 |
|15 |PORTFOLIO OF BCCL |26 |
|16 |THE TIMES OF INDIA |28 |
|17 |THE ECONOMIC TIMES |32 |
|18 |FEMINA |36 |
|19

Industry Description Of Book Retailing
Industry Description
Book Retailing
Book retailing is a retail industry companies in this industry, sell mainly books and other reading
media including audio books, e–books and e–readers. Some sell other products such as DVDs,
stationery, toys and gifts. According to PwC 's Global Entertainment sixty billion in sales of
consumer books globally, including e–books. (Hoovers Inc, 2016). Book retailers mainly operate
from storefronts, although some also operate online. Barnes & Noble US, Fnac France, Page One
China, Thalia Germany, and WH Smith UK are a few of the major companies in this industry.
(Hoovers Inc, 2016). According to (Yee, n.d.). Dymocks is the largest bookstore chain in Australia
others include Collins Booksellers and formerly ... Show more content on Helpwriting.net ...
Other issues that have a significant effect on bookstores are parallel import restrictions. (IBISWorld,
2016) and online retailers have the added advantage of cheap freight charges and often no
requirement to pay GST. (ABC, 2016).
The online book industry, by contrast, has been experienced rapid growth over the past five years as
people are becoming accustomed to doing business online and to having items delivered via post.
(IBISworld, 2016) A limitation to smaller retailers is the international dominance of Amazon.com
and its subsidiaries. Growth forecasts are compound annual 15.5% over the five years through
2014–15, to reach $230.5 million (IBISworld, 2016). However the need for an increased emphasis
on software development to create a more user–friendly shopping interface and the increasing level
of completion create concerns for any potential new entrepreneurs, another crucial factor is the need
to provide a wide range of product at a competitive price. To take a different perspective; some of
the downturns in printed book sales may be as a result of economic conditions which have

Description Of An American Retailing Industry Essay
Description of Industry:
Industry: American Retailing Industry, for example, Target Corporation is an American retailing
industry company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second–
largest discount retailer in the United States, behind Walmart.
Sector: Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is
also applied where a service provider services the small orders of a large number of individuals.
Market Segment: In retail, many customers value different attributes from retailers, such as the
value of geographical convenience from a department store or luxury in specialty items to be
purchased at such as an Ann Taylor retail store.
Assessing the "Immediate" Competitive Environment – (Porters Five Forces)
Porters Five Forces: Barriers to Entry
Are there economies of scale?
The economies of scale in the retail industry are huge. All of the companies in this industry have
first mover advantage. Many of the competitors in this industry already have immense and diverse
relationships with many of the suppliers they obtain and any new competitor will have a tough time
trying to squeeze into the dealer network in order to establish themselves as any type of threat to
another retailer.
How much product or service differentiation is there? (Strong brand loyalty or identity?)
Most retailers have different brand identities which naturally brings in the customer into their
business. For example, a large

Strategic Decisions That Impact The Retailing Industry Is...
Question: 1
The socioeconomic class or the geographic area of East Texas regarding wealth, comfort, and
materials available is measured by the gross domestic product ability to produce the goods and
services to the population of East Texas. East Texas retailers must use analytical data to determine
the market standards that provide the retailers the needed information to determine the number of
possible customers in the market that has the means to purchase the goods or services. Retailers not
in tone with the standard of living and consumer buying power may have a failed strategy for
produce goods or services that cannot complete or even overpriced. Strategic decisions that would
impact the retailing industry is disposal income and affordable pricing. The inability for retailers to
identify these two standard of living factors can greatly impact retail sales. Question: 2
Data mining is important part of retailing as large chunks of important information can to processed
and analyzed in minutes. Data mining can help retailers focus on what is important.
1. Implement customer feedback surveys are invaluable for learning how your service in
preforming.
2. Categorizing and prioritizing the customer needs attracting a solid target market. And
knowledgeable sales person to engage in customer relationships.
3. When offering goods or services as a loss leader to attach customer traffic. When customers enter
the market place for loss leader it should be a common

Supply Chain Of Food Retailing Industry
Running Head: BUSINESS RESEARCH PROPOSAL 1
Analyzing the Dynamic Supply Chain in Food Retailing Industry in Australia
Business Research Proposal
Contents
Introduction 3
Problem Statement 3
Literature Review 3
Variables & Hypotheses 4
Operational Definition and Measurement 4
Research and Methodology 5
Sampling 5
Data Analysis 6
Conclusion 6
References 7
Introduction
The activities carried out in the research focuses on understanding the concept of dynamic supply
chain in the food retailing industry. The main objective is to assess the need for implementing
dynamic supply chain for the growing products and demands in food retailing industry. Different
research methodologies and techniques used for research process are explained. Data collection and
analysis processes thoroughly described with expected research outcomes.
Problem Statement
The rigorous changes in expectations due to introduction of new alternative products and their
demands in the food retailing market space contributes in the generation of challenges to the
operations of food retailing industries (Burch & Lawrence, 2013). The failure of the food retailing
industries in meeting the requirements of consumers in terms of numerous brands and variety affects
not only towards the profitability but also fails in spawning customer satisfaction.
Literature Review

Food retailing industries are considered as an activity in which the retailers are required to

Five Forces Framework Of Competitive Analysis Of Rustan's...
http://www.robinsons–supermarket.com.ph/about–us6 https://www.rustansfresh.com/7 Rustan's
Supermarket also carries exclusive brands such as Casino and Waitrose alongside other well known
international brands. At present, Rustan's Supermarket is continuously expanding with 16 branches
in Metro Manila, 2 in Cebu, and 1 in Cagayan De Oro.
4.9 Porter's Five–Forces Framework of Competitive Analysis
Potential entry of new competitors – LOW Potential entry of new competitors is rendered low for
the grocery retailing industry. Puregold, SM Hypermarkets, Rustans, and Robinsons Supermarkets
are amongst the top key players in the game. The entry of new competitors could be very low
because of the huge capitalization funds that this industry requires. In addition, the industry has been
long time dominated by the giant players that had already well established and positioned their
brands throughout the country and that they had already spread out with branches in Metro Manila
and other regions.
Bargaining power of suppliers – MODERATE ... Show more content on Helpwriting.net ...
The suppliers get the advantages of making their products be showcased for the consumers thru
these retailing outlets. A wider scope of retail outlets could mean wider scope for the brand
recognition of the seller's products, that is why these retailing giants has more power than suppliers.
But when it comes to distribution, having a strong supplier is important, the company be better over
competitors when it comes to qualitative factors such as on time deliveries on their branches and
wider network of

Retailing Strategies Multi Channel And Omni Channel...
1. Executive summary
This report discusses about two main retailing strategies Multi–channel and Omni–channel
strategies. Multi–channel uses channels in parallel, whereas, Omni–channel integrates all channels
for a seamless approach. They both play a role in profits.
These concepts are later applied to the Apple Company by comparing their online store and physical
retail store, Apple uses both multi–channel and Omni–channel. However, their dominant strategy
appears to be Omni–channel and they appear to be mastering these concepts. However, few
recommendations are provided for possible further enhancements.
Recommendations include a catalogue channel with QR code or QR code in–stores next to Apple
products; improvement in payment methods appears with a Mobile app or a member card and lastly
with the mobile app it could have a store to browse through all the product rang instead of using
search engines.
2. Multi–channel & Omni–channel Retailing
Retailing strategy is an important aspect for a retailer, because it differentiates one retailer from
another, and plays a vital role in gaining competitive advantage. This results in acquiring more
percentage of market share. Multi–channel and Omni–channel retailing are strategies that reach out
to the consumers and make it easy for them to buy their products.
Multi–channel retailing is about combining many different channels in parallel to reach customers to
deliver or sell products and services

Global Retailing And Civil Aero Engine Manufacturing...
INTRODUCTION–
This portfolio reviews about the nature and extend of internalisation within both global retailing and
civil aero–engine manufacturing industry.
It firstly describes and tells about the global retail strategic groups which will reveal about the
competitor companies and also establish the leading companies in the market. It will also focus on
the fact that what makes it global/international.
The important analysis covered in the report is industry analysis (PESTEL) which will cover the 7
key industry trends and CAGE framework is also performed which will introduce to the existing
barriers between the countries keeping in view the both industries.
Finally, Yips's drivers of globalisation is shown which describes about both global retailing and civil
aero–engine manufacturing industries on the bases of George Yip framework.
GLOBAL RETAIL STRATERGING GROUP–
Strategic group is an idea of grouping together companies within a particular industry that tend to
have similar strategies or business model, compete on similar bases and target a similar market.
These can be classified into two possible categories that are commitment of resource such as budget
for market, return on market investment or brand and secondly organisation scope of growth such as
diversity of location and variety/range of business product.
http://www.ukessays.com/essays/marketing/what–it–is–a–strategic–group–in–marketing–
marketing–essay.php According to Supermarket News Kroger, Costco, Walmart,

Food Retail Industry Analysis
INTRODUCTION
Retailing is one of the most important in every Western European Country. Historically
retailing has been viewed as the sale of goods to the consumer trough retail shops, but
retail today should be viewed as being rather broader. Theories of retail change
summarize forms of retail change, that involve three theories of retail change to explain,
1) natural selection in retailing, which is best adjust to their environment, are most likely
to survive. The major environmental factors affecting retailing are, a) Retail changes in
the consumer character, which is like population changes. b) Retail changes in
technology, e.g. use of motorcars. c) Retail changes in competition, e.g. changes in the ... Show
In an
effort to better serve the needs of those consumers unable to patronize the existing retail
institutions, either because of their distance from the stores or their lack of time to buy in
person, the mail order began to attract attention. In the late nineteenth century, little was
available to the mail order customer. Extensive catalogs, which since then have enjoyed
great popularity, were prepared and sent to customers, and the mail order became an
important format of Grocery.
In Grocery Retail Industry, retailer will continue to adopt new technologies. By the 2008,
some retailer may have turned their marketing techniques towards non–store retail

technology. They will provide sale service to customers through teleshopping.
Teleshopping is a system by which consumers a purchase they¡¯re shopping from home
via a television or microcomputer connected by telephone cable or satellite to an
information database. Such a system allows consumers to interact with the database and
both to send and to receive data. Teleshopping involves heavy investment in new
technology; more consumers are potential users of home shopping services under
particular circumstances. In addition, retailers also provide convenient payment service to
consumers. People can use a credit or debit card scheme to buy goods, and then the goods being
delivered to their

Costco vs. Wal-Mart
Costco vs. Wal–Mart
With $401.2 billion revenues, the retailing giant, Wal–Mart, has been ranked as the 2nd place of
2009 Fortune 500 companies. This company is seen as the most successful business in the world
today but also viewed as the vital indicator to observe the status of financial crisis recovery. Wal–
Mart has won market share during the recession by offering customers lower prices as its successful
marketing strategy. Moreover, Wal–Mart is long for expanding its kingdom all over the world. In
2005, Taiwan once was one of Wal–mart's plans to join the overseas expansion, nevertheless, Wal–
mart veered round to China at the last minute.
Instead, the Costco (24th place of 2009 Fortune 500) with 71.4 billion revenues completed ... Show
B. External
1. Different orientation of target consumer of Costco and Wal–mart. For Wal–mart, it concentrates
on customers of each level from rural community who would like to travel greater distances for
lower prices and more merchandise variety. However, Costco is a exclusive club for business who is
looking for bulk–buying and now it spilled over to high and working class. The different customer
segments divide the marketing strategies of these two retailing business. For example, it affects the
price making and merchandise selecting in stores.
2. A discount retailer who is strictly based on low price, Wal–Mart's "everyday low price"
philosophy is running their stores quite successfully. In addition, Contrasts with other small
company and retailing business, Wal–mart uses a strategy of odd number pricing. This strategy has
been tested and has proven that people tend to buy items, which are odd number priced, more than, a
price ending of zero.
III. Unique marketing strategy & competitive advantage of two parties.
A. Wal–Mart
1. Stable quality control under low prices. While retailing battle ultimately focus on how to offer
lower prices, customer may concern that low prices equal to poor qualities. Wal–mart promises to
offer their customer with the lowest prices with guaranteed quality goods. It sets strict quality
standards to control its suppliers to take full responsibility for their product lines and avoids
providing poor quality

Industry Description Of The Retailing Industry
Industry Description
Book retailing is an industry where companies sell books and other reading media, including, audio
books, e–books and e–readers. Some bookstores sell other products including DVDs, stationery and
gifts. Price Waterhouse Coopers (PWCS) world network reports sales of sixty billion globally,
including e–books (Hoovers Inc, 2016). Most Book retailers operate from storefronts, although
some bookstores also operate online. Barnes & Noble US, Fnac France, Page One China, Thalia
Germany, and WH Smith UK are prominent companies in this industry. (Hoovers Inc, 2016).
According to Yee, (n.d.). Dymocks is the largest bookstore chain in Australia; others include Collins
Booksellers, Books and Gifts and department stores such as ... Show more content on
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Over the five year period until 2015–6, there was an annual decline in revenue of 10.6% (ibisworld,
2016). Numerous challenges have beset the industry, such as, lower book prices, strong competition
from online retailers and a change in popularity from printed books to e–books (ibisworld, 2016).
Other issues that have a significant effect on bookstores are parallel import restrictions (IBISWorld,
2016), and online retailers being advantaged by low freight charges and often no requirement to pay
(GST) Goods and Services Tax (ABC, 2016).
Encouraging Signs
However, there are encouraging signs according to Williams, (2015) who points to the icon of
bookstores Dymocks, which claims to have had its best ever sales year. Sydney book retailer Jon
Page noted an upward surge in sales in the final quarter leading up to Christmas, a period that
accounts for around 70% of annual sales (Han, 2015). According to the Nielsen book scan data,
there were 55.4 million in sales of printed books in Australia last year, a 2.2% increase over the
previous year, the first sales increase since 2009. (Han, 2015).
Some of the downturns in printed book sales may be as a result of economic conditions which have
affected all retailers. According to Page, (n.d.) the global financial crisis has dramatically changed
retailing regardless of your product (Han, 2015).The chief executive of the Australian Booksellers
Association, Joel Becker commented, the

The Fundamental Purpose Of The Retail Trade Essay
The fundamental purpose of the retail trade is to supply the needs of the public. When one considers
the almost infinite range of wants of an ordinary family– from food to amusement, garden tools to
needles, and clothes to carpets – it is not surprising that there are a host of shops of every kind, and
not only shops but barrows, newspaper stands, markets, trading clubs, mail order warehouses, door
to door salesmen and so on. All these means of distributing goods are known collectively as Retail
outlets. They have all developed along their own lines to meet the demands of the people.
The term retailing refers to all forms of selling to the ultimate user, generally called the consumer.
At least three distinct types of retailing are carried on in India :
1. Selling in the retail store, where under one roof is assembled a variety of merchandise for sale to
consumers; there are two forms of it one is organized sector and the other is unorganized sector.
2. E–Commerce – mail order selling in which all forms of goods are attractively portrayed in
internet and the resultant orders filled by mail, express, parcel post or freight ;
3. House to house selling, in which sales men call at the homes of consumers and obtain orders for
merchandise for present or future delivery.
The principal purpose of this study is to discuss the first, the most important type of retailing ,
particularly unorganized sector.
The task of describing the structure of retail trade in India is no easy

Advantages And Disadvantages Of Retail Industry
The retail division has accepted an awesome part all through the world in extending productivity of
customer items and endeavors. It is similarly the second greatest industry in US to the extent
amounts of agents and establishments. There is no denying the way that most of the made
economies are particularly relying upon their retail territory as a prepare of advancement. The India
Retail Industry is the greatest among each one of the organizations, speaking to more than 10
percent of the countries GDP and around 8 for every penny of the work. The Retail Industry in India
has drawn nearer as a champion among the most dynamic and snappy paced organizations with a
couple of players entering the market. Regardless, every one of them have not yet tasted
accomplishment in perspective of the generous beginning hypotheses that are required to measure
up to the underlying speculation with various ... Show more content on Helpwriting.net ...
The segment begins with a presentation where thoughts of Retail are discussed in short. This
segment moreover clears up the distinctive purposes of intrigue and disadvantages of Retail
industry, outline of the overall Retail industry, comparative examination of retail industry of globe
and India, Indian retail industry at first. The part moreover highlight's on the Evolution of Modern
Retailing in India. Goals of the review, hypotheses attempted systems and instruments of data
amassing and, examination of data.
India's unlimited salaried class and its for all intents and purposes unfamiliar retail industry are key
attractions for overall retail beasts expecting to enter more present markets.
In the accompanying couple of years, India will see no under two Indian retail associations fulfilling
the charm figure of Rs 1,000 crore ($218 million) in arrangements. A couple others are depended
upon to accomplish a base sum as improvement in the business snatches constrain. This will be
driven by two key

Bunnings’ Warehouse Future Strategic Plan Essays
|Table of contents | | | |Executive summary | |2 | |I. Summary of the current position of Bunnings | |3 |
| Financial Position | |3 | | Bunnings' strategy | |3 | | Competitor focus ... Show more content on
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Bunnings ranks the first in hardware and home improvement market with large occupation of the
market and presents quite good in the industry. On the basis of the past and current experience,
Bunnings sets up its strategy to provide products with lowest prices and best service for customers.
In the process of external environment analysis, we find that the whole industry is going through
continue growing with high future profitability in the next few years. However, ever Bunnings doing
downstream vertical integration to maximize the profit, it will still be faced with low to medium
level negative influence by remote environment. In the internal analysis, we identify the leader
strategy adopted by Bunnings through 5Qs methods, outline major interests and expectation for
several key stakeholders, describe the low cost as its strategic capability by passing three tests,
evaluate its' performance on four perspectives by the Kaplan and Norton's balanced scorecard
approach, and distinguish the fierce competition from Mitre, Danks and Woolworths. As for the gap
analysis part, three areas are targeted between Bunnings' strategy and its existing performance
analysed above. We also offer recommendations for each gap. In the last part, two strategic options,
production development and market penetration, are chosen to apply Bunnings' strategy into actual
implementation stage. In production development option, employee understanding, customer
satisfaction and

Retail Management
ABSTRACT
Retail Management has become a very challenging job as the organisations are to face a rapidly
changing socio–economic environment and to face stiff competition due to globalisation. Many
universities in India have included retail management as a subject of study in the fields of
Commerce at various levels.
Retail Management is universally relevant. The commerce curriculum is incomplete without a paper
on retail management.
Important retail management concepts have been explained in simple terms. Charts and diagrams
have been given wherever necessary.
Retail Management focuses on the entire organization from both a short and a long–term
perspective. Management aims to increase the effectiveness of ... Show more content on
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an employee who is responsible to achieve some retail organization's objectives needs the power to
achieve it.
RETAIL SALES GOALS Retail Sales measures the gross receipts of a retail store by selling durable
and nondurable goods. The main components of retail sales are grocery, food & clothing and Shoe
retailing. In India, consumer spending roughly accounts for over 60% of GDP and is therefore, a
vital element in the country's economic growth. Any change in retail sales pattern is important and is
seen as the timeliest indicator of wide consumption patterns.
Retail sales may have short term and long term goals in nature. Short term retail sales
Goals are supposed to support and merge into long term goals. The goals of retail sales (i) to serve a
link between the manufacturer and end consumers
(ii) to improve communication with retail customers
(iii) to improve sales target
(iv) to provide efficient customer service knowing the power of mouth advertisement
(v) to build image among general public
(vi) to improve social responsibility "–
(vii) to serve different markets
(viii) to get quick feedback about the merchandise sold and consumer services offered
(ix) to convert visitors to buyers

TYPES OF RETAIL OPERATIONS:
Retail operations enable a store to function smoothly without any hindrances. The significant types
of retail operations consist of: Department store Specialty store Discount/Mass Merchandisers

Annotated Bibliography: Market Research
External sources of information Results of reviewing these sources
Book name 1: Market Research in Practice: How to Get Greater Insight from Your Market (2013) by
Paul N Hague, Nicholas Hague, and Carol–Ann Morgan This book provides a clear step–by–step
guide of the process in planning and executing a project by analysis and presenting the finding. By
knowing each steps of marketing tool, it explain how effective and efficient tools with a more
reliable outcome. This book also provide a market research with information includes new product
development research, market assessment, customer journey research, branding research, channel
research, and pricing research), international aspects and new research trends (including coverage of
social

Integrating A Multi Billion Dollar Industry
Do you want to be apart of the fastest growing area in retailing? Do you want to be apart of a multi–
billion dollar industry? Well, if anyone answered yes to both of the questions they can now joined
the sweepstakes of taking their business to the next level by introducing Web based retailing or other
nontraditional methods of retailing. Web, non–store based any other forms of nontraditional retailing
is adding to businesses repertoire everyday. Any individual or company who sells products or give
services can adapt and enter the future of business transactions between customer and retailer. Don't
lose out on this stream of revenue before its too late. Furthermore, businesses can incorporate web,
non–store based and other nontraditional retailing methods into their business plan smoothly without
agitating traditional retailing, but ultimately increasing profits.
Multi–Channel Retailing Multi–channel retailing is what all businesses should strive for it they are
interested in going global or simply staying home–bound, but gaining profits through other retailing
formats. Long gone are days where single–channel retailing could be relied upon for continuous
business success and growth. If you own a storefront property to sell your goods and services now is
the time open a web based version of the physical store to gain clients from across America to across
the seas. "Multi–channel retailing enables firms to reach different customer groups, share costs
among
Figure 1.1 various

fiveforces Essay
The impact of online shopping on shopping centres in Australia:
MODULE 2:
How would you define the industry to be analysed? Is the industry global? Is the organisation
mentioned Australian or overseas based? Can you make any references about the industry value
chain from the article? What are the key product and services segments in the industry mentioned?
Are you able to identify the stage of the industry life cycle?
Industry  the Australian shopping centre industry comprises companies that build, develop and
manage shopping centres in Australia.
Industry Value ChainShopping centres are purpose–built complexes containing retial shops,
resturatants and other eatieris, services such as banks, and leisure facilities such as cinemas ... Show
TECHNOLOGICAL
On–Line sales by Australian and international retailers have had a double digit growth over the last
five years.
This transformational shift towards online shopping platforms has given coumsers more choice. _
_
SOCIAL
Given your remote and industry environement analyses and your customer and market anaylsis are
you able to assess the basis of competition in the industry? What are the key factors that are critical
for the organisation to so well in order to be successful? Are there any strategic groups that
organsaitions in the industry compete in? Analyse the competitors if mentioned in the article.
For retailers, being online is efficient and improves customer relationships, but it does not replace a
retailer's ability to "up–sell" and ultimately it struggles to match the brand appeal created by a
physical presence in a strong shopping centre.
Centre owners will continue to actively manage the retail mix, making sure the retailers are state of
the art bricks–and–clicks operators and managing the other activities such as marketing, ambience
and social experience to continue to create the most compelling product for our customers and hence
compelling investments for investors. a large part of retailing will remain about the experience of
shopping and there is always going to be a place for shopping centres to facilitate that physical
interaction

The Largest Private Industry Of India And Second Largest...
Retailing is the largest private industry in India and second largest employer after agriculture. This
sector contributes to around 10 per cent of GDP and 6–7 per cent of employment. With over 15
million retail outlets, India has the highest retail outlet density in the world. This sector witnessed
significant development in the past 10 years – from small unorganized family owned retail formats
to organized retailing. Liberalization of the economy, rise in per capita income and growing
consumerism have encourage larger business houses and manufactures to set up retail formats; real
estate companies and venture capitalist are investing in retail infrastructure. Many foreign retailers
have also entered the market through different routes such as wholesale cash–and–carry, local
manufacturing, franchising, test marketing, etc. With the growth in organized retailing, unorganized
retailers are fast changing their business models and implementing new technologies and modern
accounting practices to face competition (Andrews, 2003).
Traditionally, Indian retail sector has been characterized by the presence of a large number of small–
unorganized retailers. With high GDP growth, increased consumerism and liberalization of the
manufacturing sector, India is being portrayed as an attractive destination for foreign direct
investment (FDI) in retailing. However, at present this is one of the few sectors, which is closed to
FDI. Within the country, there has been significant protest from

The Impact Of Technology On Consumer Behaviour
1.0 Executive summary
The retail sector is an empirical part of the Australian economy representing 4.5% of GDP and
10.7% of employment (AGPC 2011). The size of the Australian retail industry in terms of its
turnover is estimated to be $245.2 billion, with online retail representing only approximately AU $5
billion in 2010 to 2011 (ABS 2011). However, in comparison the retail turnover has grown by
average of 4.9% p.a. in the past five years and only 3.7% p.a. in the past three years (ABS 2011). On
the other hand, the online retail turnover had grown by 12.4% p.a. over the past five years and is
estimated to grow by 20.4% p.a. in the next five years (Kierath & Wang 2011).
This report will explore the impact of technology advancements, and ... Show more content on
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In addition, it is proving to be the new frontier and consumers' choice, in how purchasing of goods
and services will continue to be done in years to come.
2.0 Introduction
Traditionally the retail industry has been understood as a connecting factor between manufacturers
or wholesalers and consumers through conveniently located and easy accessible market places
(AGPC 2011). However, the rapid advancements in technology, and specifically the evolution of the
internet and e–commerce and online retailing has eliminated the physical requirement for a 'meeting
place', providing consumers with the same end result, but now with increased efficiency and from
the convenience of their own home. E–commerce is simply understood as a process of electronic
transactions enabled by the exchange of, and payment for, goods and services between businesses,
consumers, government and other private and public organisations, with the use of internet (ACMA
2010). Online retailing is a subset of e–commerce and reefers to a purchase and sale of goods
between consumers and retailers through the internet (AGPC 2011).
The purpose of this paper is to evaluate the effect that the evolution and progressive maturity of
internet technologies, has on the Australian retail industry, and what implications this may bring to
the overall Australian economy. The paper

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