2. Maximising ROI with Voucher Codes Who are Savoo and Who am I to tell you how? Plan, Plan, Plan Consider your provider channel Monitor and Measure Case Studies Summary
3. Who are Savoo and Who am I? Helen Whitaker, BDM at Savoo since September 2010 Responsible for key accounts, new product development and execution, business process implementation and profitability Previously 20 years experience in direct and channel sales in IT and Telecoms from telesales to Commercial BDM at C&W responsible for £10m projects Personally passionate about the psychology of training and learning - regularly practiced on my long suffering dog, child and partner!
11. Savoo aim to become the 1st destination site in Europe for savvy shoppers – starting with vouchers and deals, soon expanding into price comparison/voucher mash up, personalisation, price comparison, and product deal/voucher search.
13. Maximising ROI with Voucher Codes Who are Savoo and Who am I to tell you how? Plan, Plan, Plan Consider your provider channel Monitor and Measure Case Studies Summary
15. P.P.P.P.P.P. Do you know where do you want to goor what your brands criteria for success? Is it revenue return? Profit margins? Brand exposure? Decide and focus on the destination, don’t just look at your feet and hope for the best! Give the channel a chance – planning in advance
16. Consider your provider channel Do you know where your vouchercode traffic comes from? Paid Search? Natural Search Onsite? Newsletters? Using the right affiliates based on segmentation above – not ALL vouchercode sites are equal – each has weak and strong areas – get to know them
17. Monitor and Measure What are your brands criteria for success? Is it revenue return? Profit margins? Brand exposure? How can you monitor ROI without good quality data? Do your affiliates share the split of traffic sources with you? Do they break down the data to give you individual deal or code performance? Do you map that back to a commercial cost per sale for the code or promotion? Do you use that data to form the basis of future codes and CPA increases or decreases in partnership with your vouchercode channel?
First thing to say is that I’m passionate about Savvy shopping as a consumer, I’m passionate and excited about Savoo and their approach to the market. However I’m distinctly impassionate about Powerpoint, so I make no apologies for my basic presentation. I’m also pregnant so whizzy flying around stuff makes me feel sick, so you can be assured there won’t be any of that!Changing Role reflects the growth of the business as we execute our plans Coming from outside of the industry, with no previous experience of affiliate marketing, surprised by the immaturity of the business compared to the enormous revenues it drivesSo who am I (which will be a new introduction to you all ) and who are Savoo (hopefully at least half of you will have heard of us!)