Maximising Your ROI With Voucher Code Sites


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Helen Whitaker - Business Development Director - SAVOO

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  • First thing to say is that I’m passionate about Savvy shopping as a consumer, I’m passionate and excited about Savoo and their approach to the market. However I’m distinctly impassionate about Powerpoint, so I make no apologies for my basic presentation. I’m also pregnant so whizzy flying around stuff makes me feel sick, so you can be assured there won’t be any of that!Changing Role reflects the growth of the business as we execute our plans Coming from outside of the industry, with no previous experience of affiliate marketing, surprised by the immaturity of the business compared to the enormous revenues it drivesSo who am I (which will be a new introduction to you all ) and who are Savoo (hopefully at least half of you will have heard of us!)
  • Maximising Your ROI With Voucher Code Sites

    1. 1. May 2011<br />Presented by Helen Whitaker<br />Email:<br />
    2. 2. Maximising ROI with Voucher Codes<br />Who are Savoo and Who am I to tell you how?<br />Plan, Plan, Plan<br />Consider your provider channel<br />Monitor and Measure<br />Case Studies<br />Summary<br />
    3. 3. Who are Savoo and Who am I?<br />Helen Whitaker, BDM at Savoo since September 2010<br />Responsible for key accounts, new product development and execution, business process implementation and profitability<br />Previously 20 years experience in direct and channel sales in IT and Telecoms from telesales to Commercial BDM at C&W responsible for £10m projects<br />Personally passionate about the psychology of training and learning - regularly practiced on my long suffering dog, child and partner!<br />
    4. 4.<br /><ul><li> in the US
    5. 5. 2nd largest vouchercode site in the US
    6. 6. Launched in 2007
    7. 7. Current no. of monthly uniques: 2.5m
    8. 8. $600m sales revenue generated for retailers in 2009
    9. 9. Technology is the cornerstone of our success
    10. 10. 80 employees across US & UK
    11. 11. Savoo aim to become the 1st destination site in Europe for savvy shoppers – starting with vouchers and deals, soon expanding into price comparison/voucher mash up, personalisation, price comparison, and product deal/voucher search.
    12. 12. Dual facing strategy: </li></ul>Consumer led and B2B driven<br />
    13. 13. Maximising ROI with Voucher Codes<br />Who are Savoo and Who am I to tell you how?<br />Plan, Plan, Plan<br />Consider your provider channel<br />Monitor and Measure<br />Case Studies<br />Summary<br />
    14. 14. P.P.P.P.P.P.P<br />
    15. 15. P.P.P.P.P.P.<br />Do you know where do you want to goor what your brands criteria for success?<br />Is it revenue return? Profit margins? Brand exposure? Decide and focus on the destination, don’t just look at your feet and hope for the best!<br />Give the channel a chance – planning in advance<br />
    16. 16. Consider your provider channel<br />Do you know where your vouchercode traffic comes from?<br />Paid Search?<br />Natural Search<br />Onsite?<br />Newsletters?<br />Using the right affiliates based on segmentation above – not ALL vouchercode sites are equal – each has weak and strong areas – get to know them<br />
    17. 17. Monitor and Measure<br />What are your brands criteria for success? Is it revenue return? Profit margins? Brand exposure? <br />How can you monitor ROI without good quality data?<br />Do your affiliates share the split of traffic sources with you?<br />Do they break down the data to give you individual deal or code performance?<br />Do you map that back to a commercial cost per sale for the code or promotion?<br />Do you use that data to form the basis of future codes and CPA increases or decreases in partnership with your vouchercode channel?<br />
    18. 18. Case Study : New Customer Acquisition<br /><ul><li>Multi-channel campaign executed via search, onsite and newsletter promotions
    19. 19. Exclusive codes specifically targeted at new customer orders
    20. 20. Code schedule planned monthly in advance
    21. 21. Full reporting fed back on an individual and channel level
    22. 22. Merchant and affiliate data analysed to give full picture of campaign success
    23. 23. On-going campaign still running based on success of the promotion</li></ul> Summary - Key Merchant Benefits <br /><ul><li>NEW CUSTOMERS 450% </li></ul> increase<br /><ul><li>CPA reduced by 30%
    24. 24. Advertiser manages voucher channel effectively to maximum strategic benefit (new customer acquisition)
    25. 25. Advertiser has control of brand in the voucher paid search space, driving increased revenues and improved consumer experience
    26. 26. Savoo enable visibility of previous blind spot in the channel</li></li></ul><li>Maximising ROI from vouchercodes: Summary<br />Plan, Plan, Plan<br />For success<br />Timing<br />Consider your provider channel<br />Pick the right partners for the right promotions based on the outcome of planning<br />Monitor and Measure<br />Ensure you get good quality feedback to plough into your planning process for the next promotion<br />
    27. 27. Thank you!<br />Presented by Helen Whitaker<br />Email:<br />