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Red Letter Day was famously saved from administration by Dragon Peter Jones and Theo Paphitis in August 2005 - Since then the company placed a major focus on growing affiliates sales from Q3 2007. As a result affiliate sales value increased 60% from 2007 to 2008 and by 101% from January to June 2008 to June 2009. In this session Angela and Joshna identify the strategies that have driven this rapid uplift and resulted in their highly commended award at the a4uAwards earlier in the year. Topics for discussion include how to effectively create noise for your programme and grab affiliates attention, developing a flexible and workable commission structure, affiliate communication strategy, running programmes on multiple networks, effective de-duping policy, tailoring strategy based on the affiliate demographic and new angles such as the barriers to video content.