1. Name: Kierra
Age: 20
Race: Mixed Race
Sexuality: Heterosexual
Favourite type of music: Dance/Electric
Preferredway to listen to music: YouTube
Status: Single
Hobbies:
- Likes to travel and explore.
- Likes to post on Instagram.
- Likes photography
- Likes to listen to music
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Psychographic profile: – this person likes to seek adventure making her fit
into EXPLORERS, she likes to travel and discover new things. This fits into our
target audience as well as the genre of our music video.
Wants and needs: Her wants and needs link to Maslow’s hierarchy of
needs, although she is single, she seeks love and belonging and desires a
meaningful relationship.
