2. Understanding Business Process Production Quality control Marketing Sales Human resources Sales Promotion Advertising Finance Accounting logistics Supply chain Enterprise resource planning Distribution Research and Development Customer relationship management Warehouse management Customer Customer Customer Customer
3. Prioritization Prioritization : Identifying the important area of CRM which need to be implemented In a specific organisation Prioritization depends on type of Industry, Level at which the company is positioned And Objectives of the company
![Planning the CRM Program Defining CRM success : The process of establishing Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/chaptervicrm-100406031950-phpapp01/85/Chapter-Vi-Crm-1-320.jpg)
