Helix Final Report

HELIX TECHNOLOGY SOLUTIONS
BANGALORE SCHOOL OF BUSINESS STUDIES
Helix Technology Solutions
E-LEARING POTENTIAL IN BANGALORE SCHOOLS-
A DESCRIPTIVE RESEARCH
21st
January to 21st
February

RESEARCHED & PRESENTED BY
Research Done by Team of six student researchers-
MOHAMMED RAFIQ THAUSIF AHMED PUSPENDU PAUL
MUKESH KUMAR SRAVAN KUMAR ARVIND VERMA

Contents:
 Research Background
 Objectives of the Research
 Research designs
 Research Findings
 Conclusion
 Recommendation
RESEARCH BACKGROUND
Helix Technology Solutions is a start-up in e-learning domain, set up by a team of
techno-entrepreneurs with a track record of building highly successful e-
commerce business. Helix is already present in Mumbai, Hyderabad and few
parts of north India .Helix is now trying to enter the education market in
Bangalore, with three products teach next, school next and tech next plus. All are
e-learning products based where all the chapter of icse and cbse and shown
through projector. The children can understand the contents where 3D MOVING
pictures are shown along with teaching. So helix want to know the potential
market in Bangalore and conducted descriptive research where they can
understand the no of school, location of school and know the strategic, plan,
potential school that are ready to take up e-learning technology .So helix want to
and position the product in potential market in Bangalore where market is wide
open for e –learning technology.

OBJECTIVES OF THE RESEARCH
 To create brand awareness of e-learning in the current market.
 To know about the market environment.
 To know about the daily schools scheduled in Bangalore.
 To know about the standards of schools.
 To know about the schools contact & details of the school authority in
Bangalore.
 To know about the digitized schools.
 To know the numbers of schools which are following the central,
international & state board syllabus.
 To know about the schedule of PTA meetings.
 To know about the preferable time to meet the authority/staffs of the
schools.
 To know about the fee structure of the schools.
RESEARCH DESIGN:
AREA OF STUDY
The entire city of Bangalore formed the area for the research.
The area was categorized into three different zones based on the geographical
and logistical convenience for the researchers. The three zones were named-
Bangalore South, Bangalore North-West & Bangalore East.
The team of six researchers was grouped into three teams with two in each
team. The three different zones of the research area was then allocated to the
three teams randomly.

Team 1 consisting Rafiq & Sravan was allotted Bangalore south West zone.
This zone covered the following areas:- Sarrakki, Ilyaz Nagar, Banashankari,,
kumarswamy Layout, jaya Nagar. Silk Board, Ashok Nagar, Bank Colony, Giri
Nagar, Sarraki Layout,
Team 2 consisting Thousif Ahmed & Arvind Varma was allotted Bangalore
North West zone, Yeshwanthpur, Rajaji Nagar, Avenue Road, Margosa Road,
Mahalakhmi Layosut, Bhima Jyothi Nagar,
Team 3 consisting Mukesh Kumar & Puspendu Paul was allotted Bangalore
South East. Austin Town, Bannargatta raod BTM Layout, Hossur Road, J P
Nagar, Jaksandra, koramangala, Mico Layout, Shanti Nagar,
North East Ashok Nagar, CMH Road, Cox Town, Frazer Town, Indra
Nagar,Richmond Road, Shivaji Nagar, Tinity Church, St Jhones Road, Ulsoor
Road,
Population:
All the schools which are located in & around the Bangalore city formed the
population for the study.
SAMPLE DESIGN:
a) Sample size: 440 schools drawn from the population offering ICSE,
CBSE, State & Other Board across Bangalore
b) Sampling Technique: 440 schools were randomly drawn from the
population using sample technique.
c) Research Tool: A structured questionnaire was used to collect primary
data from chosen sample, the responses for the school varied from front desk
executives to the admin offices principal, school management committee,

President or school secretary. The responses were recorded by the
researcher in to the research tool to personal interview.
d) Temporal Design:
From 21/01/2010 to 21/02/2010
e) Data compilation & Analyzed: The primary data was compiled by the
researcher in a scientific manner using MX-Excel which aided systematic
analyze. The compiled data was analyzed using average, Simple percentage
analysis.
f) Limitation: Time, Money & human resources are the factors that limited
the sample size to around the schools.
PARAMETERS/VARIABLE /ASPECTS.
We had data sheets in that 25 question was mentioned.
Schools mapping
School name, School address, City, State, Pin code.
Schools scheduled.
School Timings, Board, Standards, School website & e-mail
Data of schools authority
Principal name, Number & e-mail ID. Coordinators name & numbers,
Total number of students.
Digitization in schools
Digital solution in solution, Providing Company.
No. Of classes digitized, Date of installation, Date of expiry, Percentage of
students with computer at home.
Scheduled of PTA meetings in schools
PTA meetings No. Of times in a year.
Preferable time meeting with parents in PTA.
Preferable time meeting with Teacher/Principal.

 Monthly Fees. Collaterals given: Demo CD/Brochures/others
 School stamp/signature.
RESEARCH FINDINGS
Total Number of Schools approached=440
a) MEDIUM OF SCHOOLS:
ENGLISH ========================= 93.63%
ENGLISH & KANNADA===============1.36%
KANNADA========================= 4.10%
OTHERS SCHOOLS==================0.999%
b) BOARDS: (in %):
ICSE Board== 19% CBSE Board== 16%
STATE Board= 56% Others====== 9%
c) DIGITAL SOLUTION IN SCHOOLS:
23 schools are digitized.
d) PROVIDED DIGITAL SOLUTION COMPANY NAME & IN %:
Educomp===3.40% ICR====0.227%
Everonn====0.227% Zee====0.227%
OHP=== ====0.227% & Others==0.681%
Total=5.23% of schools using digitization.

e) APPOINTMENTS & INTERESTED SCHOOLS:
Appointment schools=----------------- 28 SCHOOLS
Interested schools=-------------------- 88 SCHOOLS
Not interested schools=-------------- 324 SCHOOLS
f) REMARKS:
27% OF THE SCHOOLS HAVE INTERESTED.
73% OF THE SCHOOLS DO NOT HAVE INTEREST.
OUT OF 27% WE GOT 7% OF APPOINTMENTS FOR DEMO.
g) DESCION MAKER IN SCHOOLS:
97% OF DESCION MAKERS ARE HIGHER OFFICIALS.
ONLY 3% OF DESCION MAKERS ARE OTHERS.
h) TIMINGS OF SCHOOL OPENING & CLOSSING IN
BANGALORE:
95% of the schools are opening between 8-30am to 9-30am Closing
between 3-30pm to 4-30pm in Bangalore
i) WEBSITE USING SCHOOLS:
Having==============================11.36%
Do not having=========================88.64%

j) E-MAIL ID USING SCHOOLS :
Given================================19.77%
Not given=============================80.23%
PTA MEETINGS NUMBER OF TIMES IN A YEAR & IN %:
1-5 times============================= 49.099%
6-12 times=============================22.02%
Depends============================== 29.31%
l) MARKET ENVIRONMENT:
Major competitor in the market is……
– EDUCOMP.
Other competitors in the market are……
– Everonn.
– OHP. (Over head Projector)
– ZEE.
– SHARP PROJECTOR.
– ICR
CONCLUSION:
Helix Technology Solution is trying to capture the market in Karnataka.
From the way of research we would like to conclude like this…….
In the market 27% of the demand for the e-learning solution products but
less amount of availability in the market, & it is very useful to the students for
better understanding & learning of the subjects in schools with good method.

Future of the product is bright in Bangalore. In Bangalore many of the schools
are untapped till now.
Very few competitors are there. So they need to launch their product as early
as possible.
RECOMMENDATIONS:
Helix Company can develop their software & hardware products in Karnataka
because there are only few competitors are available in the market where as
good demand.
They can introduce their e-learning solution products in big & High Grade
Schools only & only in High & official areas.
Helix should come out with state course syllabus as soon as possible.
It should be easy for student to understand and for teacher to explain.
Easy to operate the machine.

Helix Final Report

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