1. Resume of Shellie Gordon
Shellie Gordon
 408.420.1254
 shellie.gordon@live.com
SALES / MARKETING ▪ OPERATIONS MANAGEMENT
Market Research  Analysis  Prospecting  Forecasting  Strategic Planning  Budgets  P&L Communications
Lead Generation  Sales Negotiation  Account Administration  Relationship Management  Inventory Control 
Reporting  Compliance  Recruiting Training  Team Building  Audits  Market Share and Penetration Technology
Tools  Mentor  Change Management  Executive Leader  Entrepreneur  Charitable
CAREER HISTORY
BUSINESS SALES CONSULTANT 2010-Present
WELLS FARGO BANK Bay Area, California
Merchant Services Business Sales Consultant for the electric payment solutions department specializing in providing
payment acceptance solutions such as credit card, debit card, check guarantee and gift card to business of all sizes.
Responsible for the performance of 8 Bay Area Wells Fargo Stores, with goals of $3,000,000 in volume, recurring
revenue objectives, and 12 new units sold each month.
 Volume goals YTD at 117% with recurring revenue YTD trending at 680% of goal. “Beat Your Best” winner in
July and August 2010.
 Each merchant is eligible for a free merchant statement review to earn the opportunity to develop winning
proposals. YTD proposal presentation close rate at 57%.
 Leads generated through prior relationships, self sourcing, prospecting, and banker referrals.
DISTRICT MARKETING / SALES / REGIONAL MANAGER 2004 -2009
FARMERS INSURANCE / FIDELITY NATIONAL / HARTFORD Bay Area, California
I deliver energy, expertise, acumen and organizational leadership essential for achieving goals in market share,
revenue objectives and profitability expectations for the 3rd largest insurance group in the US as well as a Fortune 500
& 100 Insurance companies. Designed and delivered marketing strategies to drive revenue growth for a $30, 000,000
Gross Written Premium District. Recruited, instructed and coached new and seasoned Agents / Brokers. Set quotas,
provided technical support and monitored sales and service performance.
 Award winning sales results: Championship (Top 2% nationally), 2x Toppers Club (Top 10% nationally), Cabo
De Wabo (Top 2% in division), Pending Palooza (Top 2% in division), and Gold Rush (Top 5% for division), 4 th
Quarter 2008 closed 74 recruiting contracts which was the most recorded state-wide.
 Introduced incentives that resulted in double digit revenue growth with annual profits in excess of $6,500,000,
reduced District operational costs by 45%, communicated Agent / Broker compensation plans, and audited Agent
and Broker underwriting practices to limit adverse selection and insure field compliance and territory profitability.
 Enhanced District recruiting efforts by 143% increasing District revenue by 17%, “Careered” 17 Farmers Agents,
Prospected / Appointed / Trained / Deactivated many leading Bay Area Brokers and I was Corporate
Representation at local and state events.
 Generated qualified leads and strengthened producer relationships across the San Francisco, South Bay, and East
Bay territories by staying a breath to Industry nuances and by offering cost effective Marketing ideas through a
Consultative Sales approach where customer loyalty and long term relationships are earned by offering value with
each contact.
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Learn more about me at: www.jobfox.com/people/Shellie-Gordon
http://us.linkedin.com/in/shelliegordon

2. Resume of Shellie Gordon
PROFESSIONAL SALES REPRESENTATIVE 2001 - 2004
SANOFI- AVENTIS San Jose, California
Gained market share and increased penetration for one of the world’s leading pharmaceutical companies. Tailored
marketing plans for managed care and institutional formulary acceptance for Plavix, Avapro/Avalide, Uroxatral and
Ambien. Budget regulation; KOL program planning; and sample inventory required. Provided quality service, product
expertise and technical support to vendors, customers and management and served as the District’s Computer
Specialist.
 Exceeded quotas for all products by 105%; I ranked consistently among the Top 25% US sales producers;
multiplied portfolio revenue 27% and achieved 84% market share for Plavix.
 Delivered high investment returns and regional new product launch honors with the national new product launch
for Uroxatral and new product indication campaigns for Avapro/Avalide/Plavix.
 Coordinated events including speaker engagements, dinner programs, teleconferences, “Lunch and Learns” and
“Grand Rounds” that developed relationships with key opinion leaders in cardiology and neurology.
OPERATIONS SUPERVISOR 1997 - 2001
NEXTCARD VISA / FORD MOTOR CREDIT San Ramon, California
Spearheaded the collections strategy and provided call center system support for 2,000 collections representatives.
Trained staff on new products and procedures and developed training manuals. Monitored account reports; negotiated
payment plans; reviewed and approved charge-offs; worked with attorneys and outside agencies to settle delinquent
accounts and disputes; conducted account audits for service quality and regulatory compliance.
 Hired, trained and managed the performance of 25+ sales and collection representatives; established salaries and
pay grades; resolved internal and external conflicts; and I monitored and reported superior and poor performance.
 I published and promptly disseminated new business procedures; I programmed the dialer system and ran up to 11
jobs simultaneously representing $1,000,000,000 in account balances.
 Over achieved goals for credit and collections as Account Manager for Ford Motor Credit; I audited dealerships;
court representation officer; trained staff; reduced unit losses by 27%.
LEARNING CREDENTIALS
MASTERS DEGREE IN ORGANIZATIONAL MANAGEMENT ▪ GPA 3.84
University of Phoenix
BACHELOR OF ARTS IN SPEECH / COMMUNICATIONS ▪ GPA 3.0
San Francisco State University
Criminal Justice Minor
ADDITONAL LEARNING CREDENTIALS
Additional Courses, Seminars and Workshops
Goal Cultivator (2006) ▪ Integrity Selling (2005) ▪ Advanced Closing Techniques / Kessler S.O.A.P Selling (2003)
Sanofi-Aventis Product Training (2002) ▪ Avaya University Producer 2.0 & System Supervisor 11.0 certified (2000)
Customer, Stress & Time Management / Creative Thinking ▪ Credit Drives America (1999) ▪ SPIN Selling (2008)
ORGANIZATIONS & COMMUNITY INVOLVEMENT
▪ International Association of Business Communicators ▪ National Notary Association ▪ March of Dimes Team Captain▪
▪ Chamber of Commerce ▪ Stride Walk for Cancer Team Captain ▪ National Association of Professional Women ▪
▪ Goal Cultivator ▪ Tony Robbins - Unleash the Power Within ▪ American Girl Fashion Show Chair ▪
▪ Golden Gator Education Fund Event Chair 2010-2011 ▪
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Learn more about me at: www.jobfox.com/people/Shellie-Gordon
http://us.linkedin.com/in/shelliegordon