1. Future of
Online Marketing?
ni

2. Online Marketing
is the Future!

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What’s What’s
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4. And what’s
round the corner?
Nikhil Rungta, Head Marketing, Yatra.com

5. SMO
Social Media Optimization
•Better tracking
•Standards will be set for Social Network Advertising
•More targeted
•Traditional portals – AOL, yahoo – under threat
Social Media Optimization

6. Mobile
Web
•iPhone
•Mobile coupons
•Location specific – highly personalized advertising
•Right message at Right place (point of sale)
•Higher conversions

7. eMail Marketing
Get paid to Get eMail
•Guaranteed delivery
•Spam issues to recede
•Faster, cheaper, effective and everywhere

8. Video
Ads
•Greater consumer engagement
•Better click-through rates
•Click Here to Play Now

9. Thank you

10. Thank you