Startup leadership team construction to optimize your chance of success in startup entrepreneurship

1. Of Wizards & Executors
The Assets and Attributes of Successful Companies
GILLIAN MUESSIG
MANAGING DIRECTOR, MASTERSFUND™
CO-FOUNDER OF MOZ, BRETTAPPROVED, AND OUTLINES VENTURE GROUP
@SEOMOM

2. Wizard

3. Executor

4. Executor

5. Executor

6. Executor

7. Famous Executor Quote
https://quotefancy.com/quote/32804/Sheryl-Sandberg-Done-is-better-than-perfect

8. Famous Executor Quote
Moz Seattle office

9. Which are you?

10. Famous Executor Quote

11. Famous Executor Quote

12. Wizards drink coffee
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

13. Executors buy the coffee
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

14. Wizards work
http://mybashamrentals.com/for_tenants/paying_rent

15. Executors make workspaces
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/

16. It takes a team
https://ellekelly.wordpress.com/tag/it-takes-a-village/

17. Assets and Attributes of Successful Companies

18. Asset
A physical or intangible thing
that is useful in an effort
to succeed in business.

19. #1 The Team

20. Great teams attract more

21. The job description ≠ the job

22. The job: Create Raving Fans

23. Uninspired. Uninspiring.

24. Hire this guy

25. Attribute
An inherent part of
something or someone

26. Ask the right questions

27. Simon Sinek: find your ‘why’

28. How to Hire Raving-Fan Creators
https://disruptiveadvertising.com/business/why-how-what-in-that-order-using-the-golden-circle-to-improve-your-business-yourself/

29. Take time to verify

30. #2. A clear, defensible USP

31. #3. Capital
http://phil-makingchange.blogspot.com/2012/04/stories-part-2-too-much-too-little-or.html

32. #4. Location

33. Location-based expertise
Dallas – a great place to get a medical device company funded

34. Covid is a game changer
https://economictimes.indiatimes.com/wealth/earn/coronavirus-and-worklife-tips-to-make-working-from-home-easy/articleshow/74745322.cms

35. Recap
Photo credits: https://www.vectorstock.com/royalty-free-vector/wizard-hat-traditional-isolated-icon-vector-27356465 and https://www.vecteezy.com/vector-art/3662040-blue-male-hat

36. Asset
A physical or intangible thing
that is useful in an effort
to succeed in business.
You can acquire an asset.

37. Attribute
an inherent part of someone
or something.
You are born with or can
cultivate an attribute.

38. Let’s return to the Wizard & Executor

39. Mentors

40. #1. Humility
http://moz.com/rand/negative-self-talk-self-deprecation/

41. Risk Tolerance
http://www.talentclick.com/safety/prevention/can-workers-spot-safety-risk-measuring-workers-risk-tolerance/

42. #3. Privately Creative

43. #4. In better shape

44. #5. Seekers / Learners
http://www.ted.com/talks/dan_pink_on_motivation

45. #6. Male, white and tall

46. U.S. Women business leaders
Arlan Hamilton
Susan Wojcicki Mirisa Mayer
Virginia
Rometty
Arianna
Huffington
Ursula Burns

47. Peruvian NGO / Business Leader
Mariana Costa Checa
<Laboratoria>

48. #7. Unbridled Passion
http://www.businessinsider.com.au/steve-jobs-apple-watch-2014-9

49. Assets and Attributes

50. Mastersfund
GILLIAN MUESSIG & ANNE KENNEDY
MANAGING DIRECTORS
PARTNERS@MASTERS.VC