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2018 YTILI Berlin Gillian Muessig - Of Wizards and Executors

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The assets and attributes of highly successful CEOs and companies.

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2018 YTILI Berlin Gillian Muessig - Of Wizards and Executors

  1. 1. Of Wizards & Executors The Assets and Attributes of Successful Companies For YTILI 2018 Berlin Gillian Muessig | Outlines Venture Group gillian@outlinesventure.com
  2. 2. @SEOmom Wizards http://www.terminally-incoherent.com/blog/2013/03/06/my-wizards-are-different/
  3. 3. @SEOmom Executors https://www.pinterest.com/pin/383087512026265173/
  4. 4. @SEOmom Executors http://www.huffingtonpost.com/jim-t-miller/understanding-the-respons_b_8030078.html
  5. 5. @SEOmom Executors
  6. 6. @SEOmom Executors
  7. 7. @SEOmom Famous Executor Quote - https://quotefancy.com/quote/32804/Sheryl-Sandberg-Done-is-better-than-perfect
  8. 8. @SEOmom Famous Wizard Quote - Moz Seattle office
  9. 9. @SEOmom https://mlmerillat.wordpress.com/tag/know-thyself/
  10. 10. @SEOmom
  11. 11. @SEOmom
  12. 12. @SEOmom
  13. 13. @SEOmom http://www.coffeesphere.com/where-to-buy-organic-coffee-online/
  14. 14. @SEOmom http://mybashamrentals.com/for_tenants/paying_rent
  15. 15. @SEOmom http://www.coffeesphere.com/where-to-buy-organic-coffee-online/
  16. 16. @SEOmom https://ellekelly.wordpress.com/tag/it-takes-a-village/
  17. 17. @SEOmom Assets and Attributes of Successful Companies
  18. 18. @SEOmom Assets of Successful Companies
  19. 19. @SEOmom Asset: A physical or intangible thing that is useful in an effort to succeed in business.
  20. 20. @SEOmom 1. Team First Solution Second
  21. 21. @SEOmom Great teams attract great assets
  22. 22. @SEOmom Job Description ≠ Job
  23. 23. @SEOmom Raving Fans
  24. 24. @SEOmom Raving Fans
  25. 25. @SEOmom Shutterstock®
  26. 26. @SEOmom Raving Fans
  27. 27. How to hire Raving-Fan creators
  28. 28. @SEOmom Ask the right questions
  29. 29. @SEOmom Asset & Attribute Verification
  30. 30. @SEOmom Cultural Fit http://www.ellacombe.co.uk/node/176
  31. 31. @SEOmom 2. A clear, defensible USP http://blog.weddingful.com/marketing-plan-unique-selling-proposition/
  32. 32. @SEOmom 3. Capital http://phil-makingchange.blogspot.com/2012/04/stories-part-2-too-much-too-little-or.html
  33. 33. @SEOmom 4. Location
  34. 34. @SEOmom Location
  35. 35. @SEOmom Location Dallas – a great place to get a medical device company funded
  36. 36. @SEOmom Location Boston – medicine
  37. 37. @SEOmom Location Wichita – great for aerospace
  38. 38. @SEOmom Location Seattle – great for aerospace or tech
  39. 39. @SEOmom Location Palo Alto does two things well. It systematically and consistently creates great companies, while also marketing itself very effectively. It tells the world that great companies come form Palo Alto even while the macro trend is that great entrepreneurs are everywhere. Julie Meyer, Financial Times http://www.ft.com/cms/s/0/357cd0e8-c656-11e4-a13d-00144feab7de.html#axzz3UqyoxOnk
  40. 40. @SEOmom 5. Wizard and an Executor
  41. 41. @SEOmom The Assets of Successful CEOs
  42. 42. @SEOmom Asset: A physical or intangible thing that is useful in an effort to succeed in business.
  43. 43. @SEOmom 1. Mentors http://www.liveplan.com/blog/2013/10/startup-weekend-recap/
  44. 44. @SEOmom 2. Peer networks http://blogs.mtu.edu/business-mba/tag/bill-gates/
  45. 45. @SEOmom 3. Relevant education Chris Gardner
  46. 46. @SEOmom Attribute: an inherent part of someone or something https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=definition:+attribute
  47. 47. @SEOmom Attributes of Successful CEOs
  48. 48. @SEOmom 1. Humility http://moz.com/rand/negative-self-talk-self-deprecation/
  49. 49. @SEOmom 2. High Risk Tolerance http://www.talentclick.com/safety/prevention/can-workers-spot-safety-risk-measuring-workers-risk-tolerance/
  50. 50. @SEOmom 3. Privately creative
  51. 51. @SEOmom 4. In better shape
  52. 52. @SEOmom 5. Seekers/learners http://www.ted.com/talks/dan_pink_on_motivation
  53. 53. @SEOmom 6. Male, white, and tall http://blogs.mtu.edu/business-mba/tag/bill-gates/
  54. 54. @SEOmom Andrew CarnegieJohn P Morgan Andrew Mellon Milton Hershey Joseph Wharton Milton Hershey 6. Overwhelmingly so
  55. 55. @SEOmom Not always Arlan HamiltonSusan Wojcicki Mirisa Mayer Virginia Rometty Arianna Huffington Ursula Burns
  56. 56. @SEOmom 7. Unbridled Passion http://www.businessinsider.com.au/steve-jobs-apple-watch-2014-9
  57. 57. @SEOmom Attributes of Successful Companies
  58. 58. @SEOmom 1. Intrinsic Motivators Dan Pink TED Talk
  59. 59. @SEOmom Good reading/watching… http://www.ted.com/talks/dan_pink_on_motivation?language=en http://www2.webmasterradio.fm/ceo-coach/ http://www.fastcompany.com/3043461/my-creative-life/the-manager-who-blogged- his-team-to-happiness-and-productivity
  60. 60. @SEOmom 2. CULTURE http://moz.com/about/tagfee
  61. 61. @SEOmom 2. CULTURE
  62. 62. @SEOmom 2. CULTURE
  63. 63. @SEOmom 2. CULTURE To thy own self be true.
  64. 64. @SEOmom 3. FOCUS
  65. 65. @SEOmom 3. Better marketing Unbox and start shopping, India http://qz.com/303746/why-giants-like-alibaba-are-plowing-money-into-indias-e-commerce-market/
  66. 66. @SEOmom 4. Better designers
  67. 67. @SEOmom 5. Deeply engaged community http://www.strayblogger.com/how-to-write-amazon-product-reviews/ I want to shop where I can trust the vendor and the reviewers. I trust people who care about what I care about.
  68. 68. @SEOmom 6. Agility Agility comes from rigorous, relentless research of your target market
  69. 69. @SEOmom 7. They challenge conventional wisdom http://www.the-digital-insurer.com/conventional-wisdom-what-is-the-hidden-cost-of-following-the-established-path-2/
  70. 70. @SEOmom 8. Strong strategic plans http://www.brandingstrategyinsider.com/brand-strategy-for-startups
  71. 71. @SEOmom 9. Financial Roadmap http://brookscs.com/
  72. 72. @SEOmom 10. Powerful Marketing Engines https://www.corumgroup.com/Blog/myth-1-good-companies-are-bought-not-sold https://moz.com/blog/building-a-marketing-flywheel-whiteboard-friday
  73. 73. @SEOmom Part 3 Understanding Asset Value
  74. 74. @SEOmom Questions to ask about assets What assets do I have? What assets can I get? How valuable are they? Should I pursue this asset?
  75. 75. @SEOmom Reminder Asset: A physical or intangible thing that is useful in an effort to succeed in business.
  76. 76. @SEOmom Image credit - https://hbr.org/2008/07/competing-on-resources What makes assets valuable?
  77. 77. @SEOmom Value is measured in its time
  78. 78. @SEOmom Space…
  79. 79. @SEOmom …and industry
  80. 80. @SEOmom Test the value of your asset
  81. 81. @SEOmom Is it physically unique? Blue lagoon, Iceland
  82. 82. @SEOmom Is it path dependent? Mineral rights http://www.sellmineral-rights.com/about-us/ http://www.biospectrumasia.com/biospectrum/news/192206/ucb-sues-firms-patent-infringement Drug patents
  83. 83. @SEOmom Causal ambiguity Corporate culture Innovation capabilities Agility
  84. 84. @SEOmom Economic deterrence Pilkington Glass Factory
  85. 85. @SEOmom Test the durability of your asset
  86. 86. @SEOmom Asset durability
  87. 87. @SEOmom Test Stability http://www.gettyimages.co.uk/detail/photo/businessman-holding-rolodex-royalty-free-image/200417551-001
  88. 88. @SEOmom Test Substitutability Steel? Aluminum. TV? Radio? DVDs? Internet.
  89. 89. Now, get out there and BUILD! …and keep in touch: gillian@outlinesventure.com anne@outlinesventure.com
  90. 90. Wizard or Executor? Commuting to work, you are thinking of your company. Your thoughts include:  Paying bills this coming Wednesday  The competitive landscape  Your next product  Your product’s customer experience
  91. 91. Wizard or Executor? What do you love to tackle?  Negotiating revenue deals  Finding strategic partners  IT  Product iteration
  92. 92. Wizard or Executor? What keeps you up at night?  Finances  Team Performance Stats  Product suitability  Platform or product design and stability issues

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