A Content Strategy That Works For You

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This document discusses creating an effective content strategy. It recommends answering four critical questions: 1) What content will you create? 2) How will you create the content? 3) How will you market the content? And 4) How will you measure success? The document also outlines some of the most time-consuming and challenging tasks for content strategists and creators, such as topic research, SEO content templates, and distribution planning. Measurement is important, and the document suggests tracking metrics like content performance, audits, and post engagement.

Marketing

CONTENT STRATEGY
How to create one that works for you!
P R E S E N T E D B Y R O H A N A Y Y A R
# S E M r u s h I n d i a # R e D i 2 0 1 8

What do you think of when someone says “content”?

All content marketers wish they were doing stuff like
this!

And when you have to promote such content...

Three critical questions:
1. What content will you create?
2. How will you create this content?
3. How will you market this content?

Four critical questions:
1. What content will you create?
2. How will you create this content?
3. How will you market this content?
4. How will you measure success?

Most time consuming tasks for content strategists

Most challenging tasks for content strategists

Most challenging tasks for content creators

How managers evaluate the authority of resources

Content performance metrics tracked most often

Thank you!
ROHAN AYYAR
Regional Marketing Manager, India
r.ayyar@semrush.com
@searchrook
/rohanayyar
/in/rohanayyar
#semrushindia
bit.ly/redi18semrush

What's hot

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For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings. According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.

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While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows: • By priority • By business type (B2B, B2C and nonprofit) • By geography (North America, Australia, United Kingdom) Part I covers two “playlists”: Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes. Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead. Enjoy! Joe Pulizzi

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A Content Strategy That Works For You

1. CONTENT STRATEGY How to create one that works for you! P R E S E N T E D B Y R O H A N A Y Y A R # S E M r u s h I n d i a # R e D i 2 0 1 8

2. What do you think of when someone says “content”?

7. All content marketers wish they were doing stuff like this!

8. In reality, what they do is...

10. And when you have to promote such content...

11.

12. So what do we do?

13. We try to create a CONTENT STRATEGY

14.

15. Can you follow this strategy?

16.

17. We need a simple strategy.

18.

19. Three critical questions: 1. What content will you create? 2. How will you create this content? 3. How will you market this content?

20. But you know the problem with Zombies?

21. THEY NEVER COME ALONE

22. Four critical questions: 1. What content will you create? 2. How will you create this content? 3. How will you market this content? 4. How will you measure success?

23.

24.

25.

26. PLANNING

27. Most time consuming tasks for content strategists

28. Most challenging tasks for content strategists

29. KEYWORD MAGIC

30. MARKETING CALENDAR

31. CREATION

32. Most challenging tasks for content creators

33. TOPIC RESEARCH

34. SEO CONTENT TEMPLATE

35. SEO WRITING ASSISTANT

36. DISTRIBUTION

37. How marketers find external platforms

38. How managers evaluate the authority of resources

39. KEYWORD OVERVIEW

40. BRAND MONITORING

41. TRACKING

42. Content performance metrics tracked most often

43. CONTENT AUDIT

44. POST TRACKING

45. Thank you! ROHAN AYYAR Regional Marketing Manager, India r.ayyar@semrush.com @searchrook /rohanayyar /in/rohanayyar #semrushindia bit.ly/redi18semrush

A Content Strategy That Works For You

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