1. CONTENT STRATEGY
How to create one that works for you!
P R E S E N T E D B Y R O H A N A Y Y A R
# S E M r u s h I n d i a # R e D i 2 0 1 8

2. What do you think of when someone says “content”?

7. All content marketers wish they were doing stuff like
this!

8. In reality, what they do is...

10. And when you have to promote such content...

12. So what do we do?

13. We try to create a
CONTENT STRATEGY

15. Can you follow this strategy?

17. We need a simple strategy.

19. Three critical questions:
1. What content will you create?
2. How will you create this content?
3. How will you market this content?

20. But you know the problem with Zombies?

21. THEY NEVER COME ALONE

22. Four critical questions:
1. What content will you create?
2. How will you create this content?
3. How will you market this content?
4. How will you measure success?

26. PLANNING

27. Most time consuming tasks for content strategists

28. Most challenging tasks for content strategists

29. KEYWORD MAGIC

30. MARKETING CALENDAR

31. CREATION

32. Most challenging tasks for content creators

33. TOPIC RESEARCH

34. SEO CONTENT TEMPLATE

35. SEO WRITING ASSISTANT

36. DISTRIBUTION

37. How marketers find external platforms

38. How managers evaluate the authority of resources

39. KEYWORD OVERVIEW

40. BRAND MONITORING

41. TRACKING

42. Content performance metrics tracked most often

43. CONTENT AUDIT

44. POST TRACKING

45. Thank you!
ROHAN AYYAR
Regional Marketing Manager, India
r.ayyar@semrush.com
@searchrook
/rohanayyar
/in/rohanayyar
#semrushindia
bit.ly/redi18semrush