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Google makes 500-600 algorithm changes yearly, focusing on Panda, Penguin, Hummingbird
1. Google change the
algorithm 500 to 600
times in a year. Its
changes are few minor.
Its occasionally rolls out
a major algorithm
updates are panda,
penguin and
hummingbird.
2. Panda updates are
those which include
the significant
algorithmic
component. They
estimated the
impact at 3-5% of
queries affected.
3. • Penguin updates are
coming in Google
algorithm for many years
now the time is to
update the new penguin
refresh update. This
update appeared to be
smaller than expected
(<1% of US/English
queries affected) and
was probably data-only
(not a new Penguin
algorithm).
4. • Hummingbird algorithm
updates rolled out
about a month earlier.
Hummingbird has been
compared to Caffeine.
Hummingbird is more
attention to each word
in a query because its
name comes from being
"precise and fast".