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1. Image Search Ads:
First ad format designed for Google Images
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2. Google Images is now even better
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3. Introducing Image Search Ads
Image Search Ads allow you to connect with the millions of users searching
on Google Images.
Keyword Targeting CPC
The ad format combines an image with text, offering richer, more relevant
advertising on Google Images results pages.
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4. Why use Image Search Ads?
Untapped Opportunity
1 Image Search Ads is the first ad unit designed specifically for Google Images, one of the
largest search engines on the planet.
Complements Web Search
2 Image Search Ads complement your main search campaign by reaching users early in the
purchase process.
Better Click Through Rates (CTRs)
3 Because Image Search Ads are more noticeable, attractive and engaging than standard text
ads, they offer better CTRs.
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5. Reach users early in the purchase process
Image Search Ads allow you to reach users earlier in the purchase process
than traditional search ads. Reach users when they are still browsing and
comparing products.
Image Search Ads
Web search ads
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6. Image Search Ads provide greater visibility
Adding an image depicting your product or service provides a richer
experience than a simple text ad, leading to increased engagement and
click-through rates.
Additionally, the ads match the context of the page, increasing visibility and
effectiveness.
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7. Best practices for results
Create a new ad group, so you can target keywords, adjust bids, and
1 track performance for your ads specifically on Google Images.
Your landing page should include a larger version of the image in the
2 ad.
Use a simple image, without text, that conveys the main essence of
3 your product or service.
4 Choose a keyword that is relevant to both the image and ad text.
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8. Getting started
1 Verify in your Campaign Settings that your campaign is opted into the
Search Network (Google.com and Google Search partners).
2 Select the campaign or ad group where you want to create your ad.
3 Click the Ads tab.
4 Select Display ad builder from the “New ad” drop-down menu above the
statistics table.
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9. Getting started
5 Select Templates for Search from the list of categories.
6 Choose the Image Search Ad template.
7 Complete the form for your template and upload your image. You will be
able to preview your ad before saving and submitting.
8 Click Save Ad.
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