Image Search Ads:
First ad format designed for Google Images




                                        Google Confidenti...
Google Images is now even better




                                   Google Confidential and Proprietary
Introducing Image Search Ads

Image Search Ads allow you to connect with the millions of users searching
on Google Images....
Why use Image Search Ads?

    Untapped Opportunity
1   Image Search Ads is the first ad unit designed specifically for Go...
Reach users early in the purchase process

Image Search Ads allow you to reach users earlier in the purchase process
than ...
Image Search Ads provide greater visibility
Adding an image depicting your product or service provides a richer
experience...
Best practices for results

    Create a new ad group, so you can target keywords, adjust bids, and
1   track performance ...
Getting started
  1   Verify in your Campaign Settings that your campaign is opted into the
       Search Network (Google....
Getting started
  5   Select Templates for Search from the list of categories.

  6   Choose the Image Search Ad template....
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Реклама в поиске по картинкам Google

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Объявления-тизеры в поиске по картинкам. Зачем это нужно рекламодателям? Как это сделать? Анализ рекламы.

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Реклама в поиске по картинкам Google

  1. 1. Image Search Ads: First ad format designed for Google Images Google Confidential and Proprietary
  2. 2. Google Images is now even better Google Confidential and Proprietary
  3. 3. Introducing Image Search Ads Image Search Ads allow you to connect with the millions of users searching on Google Images. Keyword Targeting CPC The ad format combines an image with text, offering richer, more relevant advertising on Google Images results pages. Google Confidential and Proprietary 3
  4. 4. Why use Image Search Ads? Untapped Opportunity 1 Image Search Ads is the first ad unit designed specifically for Google Images, one of the largest search engines on the planet. Complements Web Search 2 Image Search Ads complement your main search campaign by reaching users early in the purchase process. Better Click Through Rates (CTRs) 3 Because Image Search Ads are more noticeable, attractive and engaging than standard text ads, they offer better CTRs. Google Confidential and Proprietary 4
  5. 5. Reach users early in the purchase process Image Search Ads allow you to reach users earlier in the purchase process than traditional search ads. Reach users when they are still browsing and comparing products. Image Search Ads Web search ads Google Confidential and Proprietary
  6. 6. Image Search Ads provide greater visibility Adding an image depicting your product or service provides a richer experience than a simple text ad, leading to increased engagement and click-through rates. Additionally, the ads match the context of the page, increasing visibility and effectiveness. Google Confidential and Proprietary
  7. 7. Best practices for results Create a new ad group, so you can target keywords, adjust bids, and 1 track performance for your ads specifically on Google Images. Your landing page should include a larger version of the image in the 2 ad. Use a simple image, without text, that conveys the main essence of 3 your product or service. 4 Choose a keyword that is relevant to both the image and ad text. Google Confidential and Proprietary 7
  8. 8. Getting started 1 Verify in your Campaign Settings that your campaign is opted into the Search Network (Google.com and Google Search partners). 2 Select the campaign or ad group where you want to create your ad. 3 Click the Ads tab. 4 Select Display ad builder from the “New ad” drop-down menu above the statistics table. Google Confidential and Proprietary 8
  9. 9. Getting started 5 Select Templates for Search from the list of categories. 6 Choose the Image Search Ad template. 7 Complete the form for your template and upload your image. You will be able to preview your ad before saving and submitting. 8 Click Save Ad. Google Confidential and Proprietary 9

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