1.
How To Turn Clicks To Cash Flow
With Offline And Online Marketing

2.
The purpose of this training today
is to give you a BLUEPRINT that
you can IMPLEMENT in you real
estate business to double even
triple your OFFLINE and Online
marketing success

3.
The purpose of this training today
is to gve you a BLUEPRINT that you
can IMPLEMENT in you real estate
business to double even triple your
OFFLINE and Online marketing
success
Your Gonna Feel A
Little Like…

4.
How to immediately apply
what your going to learn today.
What you should do first
before you start marketing.
Creating your perfect Avatar.
What marketing strategies
work best Offline?
What marketing strategies
Work best Online?

5.
house-cleaning

6.
In the beginning…
Projects of East
Baltimore.

7.
3 times was a charm.

8.
It’s Not How You Start The Race Of Life That Matters,
It’s How You Finish It That Counts And The Legacy You
Leave Behind…

9.
fast-forward-to-today

10.
Let’s Pull Back The Curtains

11.
1. Customer referral: Referred by friend
who was a past happy customer
2. In person: face to face.
3. Telephone call: In-bound / outbound
4. Direct Mail: letters, postcards
5. Website - Op-tin Form
6. Email Message: Follow Up
7. SMS Marketing: Text Message
Marketing, Voice-Blast
Your order of conversion

12.
Offline Marketing – Your Funnel?
A consumer focused marketing process that
takes the customer on a journey towards the
purchase of a product or service..

13.
The Secret Formula – Developing Your Avatar
Who: Who is your dream seller
Where: Where do they live, hanging out.
What: What keeps them up at night.

14.
For Example - Meet Brenda
Brenda is between the
age of 34 - 57
She lives out of state.
Father/Mother recently
passed away 90 days
ago.
Now she’s dealing with
the issue settling her
parents estate.

15.
For Example - Meet Michael
Michael is between the age of
29 - 52
He lives out of state, Washington DC,
Virginia, Philadelphia
Filed for eviction or has
evicted his problem tenant in
Baltimore, and now his
property is sitting vacant 3
months now.
He’s a new land-lord and
owns less than 2 rentals
And if that wasn’t bad enough

16.
Mimic Tonality
Match Rate of Speech (loud or soft, fast or slow)Repeat and Approve:
Repeat what you’ve heard and approve
Assume You Already have Rapport-
Be Sincerely Interested
5 EASY STEPS TO BUILDING RAPPORT

17.
2 Models Of Direct Mail Marketing:

18.
List Brokers

19.
What matters most with Direct Mail
• What campaigns should you be doing
• How to get your direct mail opened
• Response Rates, how to calculate and why
• What do it all mean

20.
Campaign Example 1: Campaign Example 2:
Your Business Success Begins And Ends With The Numbers.

21.
Show me the money making direct mail campaigns
• Probate – To Personal Representatives
• Probate Attorney – To Probate Attorneys
• Bankruptcy – Relief Of Stay Filing by creditor
• Absentee Owners – 3 to 4 levels deep targeted mailing
• Owner Occupied – 3 to 4 levels deep targeted mailing
• Driving for dollars / Door knocking
• Divorce fillings –
• Distressed Homeowners –
• NOD 30, 60, 90 days late Pre Foreclosure filings –
• Code Enforcement Violations – Properties from

22.
Code Enforcement
Violations:
http://www.baltimoreho
using.org/code_enforce
ment
3 touches

23.
Bankruptcy Filings
Pacer.com
3 – 5 touches
3

24.
The Yellow Letter:
One Of My Favorite Mail Pieces

25.
on-line-marketing

26.
Online Marketing – Your Funnel?
A consumer focused marketing process that
takes the customer on a journey towards the
purchase of a product or service..

27.
facebook-domination

28.
“Facebook has made it almost impossible to get my
content seen by prospects, customers and fans without
paying a fortune to do so…”
I hear this a lot…
Not true grasshopper.

29.
So what’s
the answer?

30.
custom-audiences

31.
google-domination

32.
Let’s talk a little about
search results and what
do they mean.

33.
•This is where your client “Hangs Out”.
•Broader reach
•90%+ of Your Prospects will look Online
first.
•Can be less expensive.
•Can consume less time & resources
This is where your buyers, sellers
and renters hang out.

34.
•As soon as you say your name, your
company will be checked out.
•85% of all traffic after 5 PM, US is people
searching for and watching video.
•Cisco: That number will be 90% By 2015
•Enough Said!!!

35.
• Google Keyword Tool – Know what Keywords
your customers are using to find your service or
product.

36.
Top 25 Keywords For Ranking Your Web Properties

37.
Here’s the problem: Review sites like Yelp, and Yahoo
Local have become dumping grounds for disgruntled
customers who want to vent their frustration.
The result?
These negative reviews about the business begin to
pile up for any new customer to see – with few, if any
positive comments appearing to help balance things
out.
Your Reputation Will Always Be Under Attack

38.
Fact #1: A customer with a complaint is 10x more likely to
post a review online than a satisfied customer. Most of
these review sites often ranking higher in Google’s search
than the business’ own website…
The results of which is your online reputation’ gets
demolished, and your business lose the majority of new
business to the competition.
Fact #2: 60% of customers will search for reviews before
doing business with any company.

39.
Reviews Like This Could Kill Your Business

40.
• Create A Keyword Optimized Video, to sell, buy, rent, or promote your
business.
• Distribute that video to 40 + video distribution sites.
• Take all the 40 video links and have a Pyramid created to over 5,000
directories, wiki’s and social sites over the internet.
• Take the same video have it transcribed to create a E-Book and distributed
to 150 E-book Directories.
• Take that transcript and have it converted into a press release and
distributed to over 250 press release directories
• Take the same video and have the audio extracted to be distributed to over
100 audio and podcast directories.
• Take the transcript from that video and create a articles out of it and
distribute to over 200 article directory sites.
• Your Marketing Plan
How to create a huge presence online $50.00 at a time.