Google Now is growing ever popular with it being on Android devices and now on Apple phone and Chrome browser you can get up to date information at your fingertips. Web marketing is changing and becoming personal to the user needs with semantic and conversational search and this is where Google Now comes in. This webinar is about how the SEO community can use Google Now to attract your target audiences to their websites. Tips on how to do this and what actually is Google Now. In the webinar Paul will explain: - What is Google Now and the information it can give to you - Why is search changing and marketing has to evolve - How to do SEO for Google Now to bring your target audience to you.

1. SEO TIPS FOR
GOOGLE NOW
#SEMRUSHLIVE
@ISD_PAUL
BY PAUL BAGULEY

2. #BRIGHTONSEO
@ISD_PAUL
INTERNET IS CHANGING
#SEMRUSHLIVE
@ISD_PAUL

3. #SEMRUSHLIVE
@ISD_PAUL
THE WAY PEOPLE ARE SEARCHING IS
CHANGING

4. #SEMRUSHLIVE
@ISD_PAUL
WHY?

5. #SEMRUSHLIVE
@ISD_PAUL
4G

6. #SEMRUSHLIVE
@ISD_PAUL
LET’S START AT THE BEGINNING

7. #SEMRUSHLIVE
@ISD_PAUL
WORLD WIDE WEB WAS CREATED IN 1991
BY TIM BERNERS-LEE

8. #SEMRUSHLIVE
@ISD_PAUL
THE FIRST INTERNET BROWSER WAS
CALLED MOSAIC – 2ND APRIL 1993

9. #SEMRUSHLIVE
@ISD_PAUL
FIRST MOBILE PHONE
WITH INTERNET
WAS IN 1996

10. #SEMRUSHLIVE
@ISD_PAUL
GOOGLE WAS FOUNDED IN 1998

11. #SEMRUSHLIVE
@ISD_PAUL
IN 2008 THERE WERE MORE MOBILES
WITH INTERNET THAN PERSONAL
COMPUTERS

12. #SEMRUSHLIVE
@ISD_PAUL
WE ARE NOW HERE

13. #SEMRUSHLIVE
@ISD_PAUL
WHAT IS GOOGLE NOW?

14. #SEMRUSHLIVE
@ISD_PAUL
WEATHER

15. #SEMRUSHLIVE
@ISD_PAUL
NEWS

16. #SEMRUSHLIVE
@ISD_PAUL
BUS TIMETABLE

17. #SEMRUSHLIVE
@ISD_PAUL
TRAFFIC

18. #SEMRUSHLIVE
@ISD_PAUL
PLACES NEARBY

19. #SEMRUSHLIVE
@ISD_PAUL
CAR PARKING

20. #SEMRUSHLIVE
@ISD_PAUL
SPORTS

21. #SEMRUSHLIVE
@ISD_PAUL
ALSO REMINDERS, BIRTHDAYS,
MOVIES, CURRENCY & MORE

22. #SEMRUSHLIVE
@ISD_PAUL
HOW DOES GOOGLE KNOW

23. #SEMRUSHLIVE
@ISD_PAUL
DON’T BE SCARED

24. #SEMRUSHLIVE
@ISD_PAUL
INTEGRATES WITH APPS
http://searchengineland.com/google-now-cards-integrated-third-party-
developer-apps-213968
https://www.google.com/landing/now/integrations.html
How the Airbnb data shows
in a Google Now card

25. #BRIGHTONSEO
@ISD_PAUL
VOICE COMMANDS
https://www.youtube.com/watch?v=2vT0AWDq3DE - Credit PhoneBuff

26. #SEMRUSHLIVE
@ISD_PAUL
HUMMINGBIRD UPDATE
User - Who is the President of United States of America?
Google - Barack Obama
User - Who is he married to?
Google - Michelle Obama is the wife of Barack Obama

27. #SEMRUSHLIVE
@ISD_PAUL
HOW TO SEO FOR GOOGLE NOW
http://www.searchenginejournal.com/google-now-changing-online-
interactions/113059

28. #SEMRUSHLIVE
@ISD_PAUL
60% OF CONSUMERS VIEW MOBILE
BEFORE VISITING THE STORE
http://searchenginewatch.com/sew/how-to/2266216/how-google-now-will-impact-seo-what-you-can-
do-to-get-a-head-start

29. #SEMRUSHLIVE
@ISD_PAUL
LISTEN UP

30. #SEMRUSHLIVE
@ISD_PAUL
GET LOCAL

31. #SEMRUSHLIVE
@ISD_PAUL
Google+

32. #SEMRUSHLIVE
@ISD_PAUL
COMPLETE YOUR PROFILE
ADDRESS
CONTACT INFO
CATEGORY
HOURS INTRODUCTION
VERIFICATION

33. #SEMRUSHLIVE
@ISD_PAUL
REVIEWS

34. #SEMRUSHLIVE
@ISD_PAUL
LOCAL SEO

35. #SEMRUSHLIVE
@ISD_PAUL
ON SITE SIGNALS
CITY IN TITLE TAG
CITY IN URL
CITY IN H1 HEADING
CITY IN PAGE CONTENT
CITY IN ALT TEXT
CITY IN META DESCRIPTION

36. #SEMRUSHLIVE
@ISD_PAUL
ON SITE SIGNALS
NAP ON EVERY PAGE
N = NAME
A = ADDRESS
P = PHONE NUMBER

37. #SEMRUSHLIVE
@ISD_PAUL
OFF SITE SIGNALS
CITATION SIGNALS
MAKE SURE CITATIONS ARE CONSISTENT
BUSINESS NAME
ADDRESS
PHONE NUMBER

38. #SEMRUSHLIVE
@ISD_PAUL
SOCIAL MEDIA

39. #SEMRUSHLIVE
@ISD_PAUL
GET PERSONAL
http://searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823/

40. #SEMRUSHLIVE
@ISD_PAUL
CONTENT WITH CONTEXT

41. #SEMRUSHLIVE
@ISD_PAUL
ANSWER QUESTIONS

42. #SEMRUSHLIVE
@ISD_PAUL
SCHEMA.ORG

43. #SEMRUSHLIVE
@ISD_PAUL
ADD SCHEMA.ORG TO
EMAILS AND THE WEB
https://developers.google.com/schemas/

44. #SEMRUSHLIVE
@ISD_PAUL
STEP 1

45. #SEMRUSHLIVE
@ISD_PAUL
STEP 2

46. #SEMRUSHLIVE
@ISD_PAUL
STEP 3

47. #BRIGHTONSEO
@ISD_PAUL
ANY QUESTIONS?
#SEMRUSHLIVE
@ISD_PAUL

48. #SEMRUSHLIVE
@ISD_PAUL
THANK YOU