The problem we see is one where companies missing out on billions of dollars of untapped potential because they fail to put inclusive business practices into action. Be Inclusive is a business training and certification ecosystem that does three things: It makes it easier for people to find inclusive places; it encourages more money to be spent at inclusive businesses; and it encourages more talent attracted to inclusive employers. We enable certified business reach over 100,000 prospective customers and jobseekers through our network of community partners.

1. Be inclusive
It’s good for business
October 2018 • Laurindo Garcia, Founder & CEO
www.be-inclusive.com

2. The Problem
Mindsets towards excluded groups
must change
- Theresa Goh, National Swimmer & Paralympian
Everyday we are told that something is wrong
with us. Rather than thinking that something is
wrong with the environment. This mindset
is harmful and must be changed.

3. The Problem
Several factors prevent companies from
unlocking full potential of inclusivity
Harmful
mindsets
Lack of business
know how
and incentive
Inclusion is taught
in silos and sector
is fragmented
?

4. Wheelchair Users & Others Transgender PeopleKids & Seniors Single Mothers Lesbian & Gay People
Race & Ethnicity GenderAgeDisability Gender Identity Sexual Orientation
Minority Women
Insight
Thinking holistically about inclusion opens
more opportunities
>$220M USD per annum*
Untapped collective spending power among excluded groups
* - Calculations based on national census and economic data - Singapore1

5. Global brands know that inclusivity has
a positive impact on your bottomline
Insight
Diversity initiatives in marketing
showed a significant increase in
purchase intent within one year.
- Antonio Lucio, Chief Marketing Officer - HP (2018)

6. A certification program that opens
more opportunities for people and businesses
More talent
attracted to
inclusive employers
Inclusive places
found more easily
and with confidence
More spending
at inclusive
businesses
Our Solution

7. From assessment to direct business outcomes
Consumers find
inclusive businesses
more easily
More money
spent at
certified
businesses
ASSESS VERIFY
& CERTIFY
BROADCAST RESULT
Data aggregated
and agents verify
REACH
Talent attracted to
certified employers
Includes
the Disabled Persons
Association, AWARE
and Pink Dot.
How our solution works for your company
Training provided:
1. reach untapped
markets;
2. diversify workforce
>100,000
Prospective
customers
& jobseekers
Network
of
Community
Partners
In talks with platforms such as

8. How we do business
BASE ADD-ON
$350 to $10,000
USD
CERTIFICATION
SUBSCRIPTIONS
Tiered pricing customised
to business needs
TRAINING
PACKAGES
Data, training and business tools
Tiered pricing for SMEs
to large corporations
CLIENT PROFILE
Multinational corporations
in Asia-Pacific
who care about inclusivity,
but need greater ROI
and direct business outcomes
from diversity and inclusion
initiatives.
$350 to $10,000
USD Search optimisation
and other business
tools in the pipeline

9. Finalist, World
Changing Idea
Awards 2018
Winner, 2018
RECOGNITIONPARTNERS
Winner,
2018 Moonshot
Challenge
Our Team
Creating value from inclusivity
Chief Executive
LAURINDO GARCIA
Technologist, business strategist and Ashoka Fellow
Head of Engagement
Expert on consumer behaviour of minorities in Asia
CHONG SI MIN
Curriculum Designer & Trainer
JACQUELINE CHOW
Clients include Singapore Management University and NUS
Curriculum Designer & Trainer
RAYANN CONDY
Clients include Accenture, Standard Chartered and Telstra
Trainer
BRANDON FERNANDEZ
Clients include Apple, Goldman Sachs and GIC
Advisors
Alumni of Morgan Stanley, Opera, Google and
other global brands.

10. Singapore, Australia
$440K USD from
certification
Add Thailand
>$1.1M USD from
all revenue lines
60 96 154
YEAR 1
ACQUISITION
YEAR 2
PARTNERSHIPS
YEAR 3
LOCALISATION
Add Hong Kong
>$715K USD from
adding partnerships
>2.6M
Companies
TOTAL MARKET
Inclusive
Businesses
in Greater Asia2
$300B USD
UNTAPPED CONSUMER
POTENTIAL
The opportunity
Market Size
Number of
Companies
}

11. The landscape
Market Players
1. Focused 100% on business
inclusivity in Asia
2. Tailored to direct
business outcomes
3. Helps businesses improve
through consultancy
Competitive Advantage

12. Businesses
in inclusion
database
PILOT (NOV 2017) TODAY
Traction
Progress we have made
20 +1000
Businesses
in inclusion
database
Clients include:

13. 2016 2018 2019
$158K
USD
FUNDRAISING
Valuation
$2.3M to $5.2M
USD
SELF-FUNDED BOOTSTRAPPED
2020 2021
Our ask
Our roadmap to growth
2017
$360K
USD
CONVERTIBLE
DEBT
$18K
USD

14. Use of Seed funds
CONVERTIBLE DEBT
Safe Note
Our ask
Seed funding
$360K
USD 40% - Key Hires & HR
20% - Build revenue features
20% - Client acquisition & retention
10% - Tax
}

15. Why now?
We want a better future
70% expect brands to support social
or environmental issues3
MILLENNIAL DEMAND
60% of employees want firms to be
more inclusive4
EMPLOYEE DEMAND
Rising value of environmental, social
& governance indicators5
INVESTOR DEMAND

16. Companies losing potential
Be Inclusive unlocks potential
Inclusivity has positive impact
on bottomline
3
LAURINDO GARCIA, CEO
laurindo.garcia@be-inclusive.com
Join us!
It’s good for business2
1
Key takeaways

17. Annex
17

18. 18
1. https://www.flare.com/news/trans-women-pay-equity/
2. https://www.straitstimes.com/business/economy/fewer-women-in-high-paying-jobs-not-unequal-wages-behind-gender-pay-gap-study
3. https://www.air.org/news/press-release/those-disabilities-earn-37-less-average-gap-even-wider-some-states
4. https://www.conferenceboard.ca/hcp/Details/society/disabled-income.aspx?AspxAutoDetectCookieSupport=1
5. https://www.singstat.gov.sg/modules/infographics/population
6. https://blog.seedly.sg/average-singaporean-household-income-stand/
7. https://girlpowermarketing.com/statistics-purchasing-power-women/
1 - Untapped Consumer Potential. - Singapore
3 - Millennial Demand
2 - Total Market Size - Estimated Number of Inclusive Businesses - Greater Asia
1. Source: U.S. Census Bureau, 2016 American Community Survey 1-Year Estimates; https://
factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?
pid=ACS_16_5YR_DP05&src=pt
2. Source: U.S. Department of Commerce, ITA, National Travel & Tourism Office, December 2017;
https://travel.trade.gov/outreachpages/download_data_table/Top-countries-visited-2015-2016-
US-Outbound.pdf
3. https://www.nglcc.org/
4. http://fortune.com/2017/01/18/5-states-lgbt-businesses/
5. http://news.gallup.com/poll/182051/san-francisco-metro-area-ranks-highest-lgbt-
percentage.aspx
6. https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
7. "Source: Witeck Communications and MarketResearch.com);
8. https://www.hrc.org/resources/lgbt-marketing-and-advertising"
9. disabilities are not MECE, but are treated as such here for simplicity
10. https://www.nichd.nih.gov/health/topics/rehabtech/conditioninfo/people
11. http://returnondisability.com/wp-content/uploads/2012/09/
The%20Global%20Economics%20of%20Disability%20-%202013%20Annual%20Report.pdf
12. https://research.gallaudet.edu/Demographics/deaf-US.php
13. https://news.uga.edu/Multicultural-economy-report-17/
1. Do Somethings Strategic, 2018; https://medium.com/dosomethingstrategic/dollars-change-young-people-tap-brands-as-agents-
of-social-change-2612b717e5f7
4 - Employee Demand
1. https://www.humanresourcesonline.net/more-than-half-of-singapore-firms-have-less-than-20-of-women-leaders/
Our sources
5 -Investor Demand
1. Six Asian countries have adopted stewardship codes since 20142; https://www.msci.com/documents/10199/
cbc27309-8157-4589-9cc0-00734bca6a6b

19. Finance
Advisor
NIKE LAWRENCE
Former Corporate
Strategy Lead Dangote
Group, VP Morgan
Stanley, Deutsche Bank
and Acumen Fund.
Desmond Tutu Fellow.
Analytics
Advisor
EWA WROBEL
Former head of
Business Analytics @
Opera internet Browser
UX & Design
Advisor
GLENN TULLAO
Designed UX for
Sun Life Insurance
Philippines and
360-marketing
collaterals for SM
Philippines
Our Advisors
Alumni of Global Brands
Startup
Advisor
THE HUNGRY LAB
A startup ecosystem run
by Bian Li and Gus Liu in
Asia and U.S tailored to
help founders create
their own pathway to
success.

20. OPTIMISE
for multinational
anchor clients
who care
YEAR 2YEAR 1 YEAR 3+
Go To Market Strategy
NO. OF CERTIFIED
BUSINESS
ACTIVATE
all revenue lines,
Including licensing
and franchising.
OPTIMISE
localisation for Asian
markets and client
referral from
multinationals to SMEs
Greater Asia
expansion
driven by
SME clients
Singapore
& Australia
Add
Hong Kong
Add
Thailand