Presentation Social Seeder - Social Media Day 17/03/2016
•Download as PPTX, PDF•
0 likes•385 views
The presentation of Patrick Depauw at the Social Media Day op March 17th at Proximus in Brussels
Recommended
Recommended
More Related Content
More from Rien van den Bosch
More from Rien van den Bosch (13)
Recently uploaded
Recently uploaded (20)
Presentation Social Seeder - Social Media Day 17/03/2016
- 1. Social Media Day PATRICK DE PAUW SOCIAL SEEDER The Business Importance of ONLINE AMBASSADORSHIP
- 2. Patrick De Pauw Head Ambassador Social Seeder 18 yrs commercial director PRESENTATION I
- 3. “ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ” PRESENTATION I
- 4. ” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ” PRESENTATION I
- 5. NEWS FLASH: THE WORLD IS CHANGING PRESENTATION I
- 7. MARKETERS RUIN EVERYTHING PRESENTATION I I’ve been one for 18 years ;-)
- 9. “ HOW DID ONLINE ADVERTISING WORK FOR YOU? ” S PRESENTATION I 2015 average CTR on banner ads 0.06%
- 10. ” LET’S POST CONTENT ON SOCIAL MEDIA! ” 12 % ORGANIC REACH 2013 3 % 2015 PRESENTATION I
- 11. AND WE STILL INVEST IN THIS? PRESENTATION I And, a lot!
- 13. “ WHO IS AN AMBASSADOR?” PRESENTATION I An ambassador is an internal or external person who loves to spread the word about your brand on a basis. voluntary
- 14. “ WHO IS AN AMBASSADOR?” PRESENTATION I VS
- 16. 84% says friends & family are most influential to their behavior “ WHY AMBASSADORSHIP?” PRESENTATION I
- 18. BUT IT IS MORE THAN A GIMMICK… IT’S BUSINESS CRITICAL! PRESENTATION I
- 19. 1 AMBASSADOR SHARES ON 2,4 NETWORKS REACHES 317 PEERS INFLUENCES 4,96% TO CLICK ON BRANDED CONTENT PRESENTATION I “ WHY AMBASSADORSHIP?”
- 20. “ WHY AMBASSADORSHIP?” PRESENTATION I 50,000 FOLLOWERS 1,500 REACHED 3% ORGANIC REACH 5 AMBASSADORS 1,500 REACHED 317 PEERS REACH PER AMBASSADOR WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
- 21. “ WHY AMBASSADORSHIP?” PRESENTATION I MORE ENGAGEMENT EXTERNAL AMBASSADORS AMBASSADORSHIP = ENGAGEMENT CUSTOMER ENGAGEMENT = RETENTION INTERNAL AMBASSADORS ➜ AMBASSADORSHIP = ENGAGEMENT EMPLOYEE ENGAGEMENT = MOTIVATION ➜ ➜ ➜ ➜ ➜ A LOYAL CUSTOMER = A RETURNING CUSTOMER A HAPPY EMPLOYEE = A PROFITABLE EMPLOYEE
- 22. PRESENTATION I HIGHER EFFECTIVENESS BROADER REACH HIGHER IMPACT MORE ENGAGEMENT Traditional marketing isn’t enough You’re not the only one spreading the news People are far more likely to trust messages from friends over any type of brand communication People really feel part of the cause “ WHY AMBASSADORSHIP?”
- 23. HOW DO WE DO THIS? PRESENTATION I
- 24. THE CONNECTION FUNNEL PRESENTATION I LATENT MANIFEST Interest Love Advocacy Cocreation Receive Engage Share Input Collaboration Become one Source: Duval Union Consulting
- 25. 1. ASSESS THE STAGE OF YOUR AMBASSADORS PRESENTATION I LATENT MANIFEST Interest Love Advocacy Cocreation Receive Engage Share Input Collaboration Become one Source: Duval Union Consulting
- 26. 2. ACTIVATE YOUR AMBASSADORS PRESENTATION I LATENT MANIFEST Interest Love Advocacy Cocreation Receive Engage Share Input Collaboration Become one Source: Duval Union Consulting NEED FOR ACTIVATION A matter of asking
- 28. YOU CAN DO THIS ON YOUR OWN PRESENTATION I But we’ve built something better ;-)
- 32. S ACTIVATE YOUR AMBASSADORS 4 PRESENTATION I A matter of asking
- 39. TAKE-AWAYS PRESENTATION I - TRADITIONAL MARKETING ISN’T ENOUGH - 5 AMBASSADORS = 50.000 Facebook FANS - AMBASSADORSHIP IS BUSINESS CRITICAL - IT’S A NEVER ENDING STORY, IF DONE WELL
- 41. PRESENTATION I
- 42. PRESENTATION I