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Learning Music Entrepreneurship by Doing: How to Create Experiential Opportunities in an Academic Setting

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An integral part of teaching music entrepreneurship involves helping students learn through experiential opportunities. Entrepreneurship, just like music, is best learned through practice and experience. In order to successfully implement hands-on learning opportunities, a few questions arise:

How can we effectively create these experiences for our students outside of the classroom ?
How can we build student engagement and participation in non-required events?

Students are very busy with their required academic coursework and other activities. Capturing their attention and getting them involved in non-required events can be a challenge.

Using the model that Fabiana Claure created and implemented at the University of North Texas College of Music’s Career Development and Entrepreneurship in Music Program — recognized among the Top 15 Best Music Business Schools by Billboard Magazine (2017) — this presentation will provide an overview of the various types of experiential learning initiatives that can be launched in an academic setting. It will also describe common challenges and potential solutions to take into consideration while launching these initiatives.

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Learning Music Entrepreneurship by Doing: How to Create Experiential Opportunities in an Academic Setting

  1. 1. Learning Music Entrepreneurship by Doing: How To Create Experiential Opportunities in an Academic Setting Presented by Dr. Fabiana Claure Director of Career Development and Entrepreneurship in Music University of North Texas College of Music
  2. 2. Overview • I. Background story • II. Laying the groundwork • III. Execution and outcomes • IV. Challenges and recommendations
  3. 3. Learning by Doing: Why?
  4. 4. My story
  5. 5. How can we create experiential learning in academia? • Market analysis • Identify opportunities • Improve program visibility and brand • Work with your internal and external departments • Collaborate with faculty and external arts organizations
  6. 6. Internships
  7. 7. External partnerships
  8. 8. Business Plan Creation
  9. 9. Music Entrepreneurship Competition
  10. 10. College of Business Plan Competition
  11. 11. Student Entrepreneur Testimonials
  12. 12. GEW Elevator Pitch Marathon
  13. 13. Music Entrepreneurship Departmentals
  14. 14. Innovative Music Programming Competition
  15. 15. Winner’s Concert Off-Campus
  16. 16. Online presence and visibility
  17. 17. Potential Challenges • Lack of engagement • Uncertainty and fear • Perfectionism • Overwhelm • Confidentiality
  18. 18. Solutions • Promote self-initiative • Build alliances • Face-to-face marketing • Promote success stories • Measure, reflect, repeat
  19. 19. fabiana.claure@unt.edu Thank you for your attention! fabianaclaure.com career.music.unt.edu superioracademyofmusic.com (940) 600-1565

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