1. LIVING IN THE
MOMENT: THE
POWER OF LIVE
EVENTS
HUGH MCINTRYE, FORBES
JUSTIN FINN, HEAD OF EVENTS MARKETING,
STUBHUB
VANESSA ADAMO, SVP OF BRAND PARTNERSHIPS,
IHEARTMEDIA
2. WE LIVE IN A TIME-
SHIFTED WORLD.
Being in the moment is hard.
3. LIVE EVENTS ARE A
PERFECT REMEDY
They invite fans to be part of a collective
moment and experience something in real-
time. Across genres, people are choosing to
take advantage of this opportunity, and
immerse themselves in the music.
This panel, with experts at putting on (and
going to) events, will discuss the power of
living live -- and how, irrespective of
advancements in technology, live events
music will always be, the ultimate human key
to meaningful fan experiences.
4. VANESSA ADAMO HAS
THE EXPERTISE
Vanessa has over a decade of television and video production experience,
as well as branded content creation and entertainment experience. Prior to
her current role, she was the Vice President, Content Director at Liquid
Thread, Starcom MediaVest Group.
Before moving to New York City and working for iHeartMedia, Vanessa
spent her time between New York and LA producing for 'The Talk,’ 'Dr. Oz,'
"The Tyra Show,” and 'The Maury Show.’
Vanessa Adamo is the Senior Vice President for
Brand Partnerships for iHeartMedia's Entertainment
Enterprises, reporting to its President, John Sykes.
In her current role, Vanessa develops opportunities
that grow iHeartMedia's business by leveraging the
company's multi-media platforms for marketing and
entertainment partners. Adamo focuses on content
driven partnerships, including the creation of six
nationally televised iHeartRadio franchises, and
identifies innovative ways to bridge the gap
between brands and consumers on new platforms,
increasing iHeartMedia's visibility and driving new
revenue.
5. JUSTIN FINN HAS THE
EXPERTISE
Justin Finn currently serves as the head
of event marketing & sponsorships for
StubHub. In his role, Justin directs
strategic and creative development for
all offline brand experiences around
major sports and music events. He also
oversees the creation, sales and
implementation of all offline
sponsorships with partner brands.
Prior to joining StubHub, Justin led business development
efforts across the Omnicom network, and managed award-
winning accounts at Y&R New York. He lives and works in
San Francisco, Calif.
