Presentation on single-spirits bar presented July 21, 2018 at Tales of the Cocktail in New Orleans. Speakers included Erbin Garcia of Cana rum bar, Bill Isler of Capital Spirits baijiu bar, Justin Dano of Las Perlas mescal bar, and Sother Teague of Amor y Amargo bitters bar. Moderated by Derek Sandhaus.

1. OFFICIAL HASHTAG: #TOTC2018
Please download our app (iOS & Android) so you can:
• View your daily schedule.
• Receive live updates throughout the week.
• Review this seminar!
(Every seminar you review enters you to win one of 50
limited edition Tales of the Cocktail Tiki Mugs by Tiki Diablo)
WiFi by
Network: talesofthecocktail
Password: givesyouwings

2. SINGLES BARS

3. Caña Rum Bar
Tales 2018
Single Spirit Bars

4. Allow me to introduce myself

5. Who is Caña?
● We are a single spirit bar that specializes in Rum.
● We carry over 300 different rums from all around the World.
● The only private members only bar within the 213 Ventures company which owns
15+ bars.
● One of the few cigar lounges in downtown Los Angeles

6. Who is Caña?

7. Who is Caña?

8. Who is Caña?
● Support local bands-host live music
3 times a week (different styles)
● DJ’s on the weekends
● Live entertainment that ties in to Rums
countries of origins creates a great vibe and
atmosphere for the bar.
● Attracts people of all ages and nationalities.

9. Who is Caña?

10. How have we changed perception of Rum?
● Weekly Rum Societies
● Staff interaction with customers and further educating them, which creates
regulars.
● We are lucky enough to have a flow of visitors from other states and countries
that come in to our bar with no rum knowledge, and leave having a newfound
love for rum.
● Sticking to the classic rum cocktails on our menu because they are universal.
● Creating unique cocktails exclusive to Caña.

11. How have we changed perception of Rum?

12. Practical Business Considerations
● Pricing your cocktails and cost of produce
● Building relationships with brands
● Have a set plan on how to grow your bar and how to improve your bar.
● Host unique events throughout the year.
● Take advantage of social media, free advertising!

13. Practical Business Considerations

19. " !"
(Translation:.Quietly.
await.going.out.of.
business!)

26. MezcalY Cerveza

27. ! Opened March 2010
! Located in the Santa Fe
Building, the oldest building
in the Historic District of
downtown Los Angeles
! The first agave spirit focused
bar in the US

28. • Oaxacan
style cantina
• Music
• Art
• Bottles
• Outdoor
Space
• Taco stand
• Staff

29. ! Vibrant art
! Classic Mexican
music
! An oasis in
downtown Los
Angeles
! High energy
! Staff/good
time/family

30. • Mezcal Collective/213 spirit
society
• Monthly staff training
• Daily blind nosing
• Daily tasting
• Staff distillery trips
• Book clubs

31. • Live music Monday – Thursday
• Classic Mexican jams
• Holiday events
• Vintage Mexican boxing
replays
• Mezcal tastings
• Brunch parties
• Miguel

32. • Spirited coalition for change:
Skid Row
• Women’s March
• Planned Parenthood
• Fuck Cancer

33. • High
standard/
specific
training
• Take out to
dinner
• Home, not a
bar
• Family first
atmosphere

34. • Hospitality forward approach
to service
• Vibrant setting that allows for
fun, but still shares a classic
Oaxacan experience
• Extensive selection of small to
big name
• Education
• World class vibe

35. • Teaching agave sustainability
to guests
• Helping people to understand
that Mezcal has the same
complexities as wine: varietals
of agave, the journey, etc.
• Through the support of brands
that focus on sustainability and
responsible agave production