"Grizzly" is a platform for simplifying and automating the primary research process in academic studies. This pitch-deck has been the result of my project work during the Master of Business, Entrepreneurship and Technology programs at the University of Waterloo. If you are interested in to learn about the current status and development of the project, feel free to reach out to me.

1. Simplify & automate primary research
In academic studies
Alexandru Gogan - alexandru.gogan@uwaterloo.ca
Vincent Cui - can.cui@uwaterloo.ca

2. The Problem
Dexter
is one of
thouands of
researchers
who needs
participants
But traditional ways
Like posters on campus or Craigslist
_DON’T WORK_
_ANYMORE_
_DON’T WORK_
_ANYMORE_
$ 250 B
$ 2B+
$ 80 B
Universities worldwide
spend $250B on research
per year
In Canada & US,
$80B are spent every year
More than $2B are
used to recruit
human participants

3. The Value Proposition
With
Dexter
doesn’t have to
worry anymore
because
uses social media &
a mobile web app
to find participants like
Deedee
who are excited to
contribute to research
and earn a bit of extra
money

4. So what’s the solution in detail?
Online platform for researchers integratable into
a University's internal research approval process
Step 1
Analyzing
the Research Proposal
Step 2
Identifying the target audience
and the right channels to identify
the subjects
Step 3
Targeted Advertisement /
Subject acquisition
Web Application for researchers & participants
to discover, connect, compensate and engage,
with each other
Step 1
Discover a research study
Step 2
Connect and sign up for a study
Step 3
Participate in the study
Step 4
Compensate participant
Step 5
Researcher engages by delivering content
+

5. What’s the Business Model?
Researcher
pays to find
the right subject
to participate in a study
and be rewarded after

6. Top 10 Top 15
University of
Toronto
University of
Waterloo
Johns Hopkins
University
2016 2017 2019
Start Expand Scale
What is our strategy?

7. Who else is out there?
www.callforparticipants.com
www.findparticipants.com
www.socialsci.com
www.prolific.ac
Direct
Competitors
Indirect
Competitors

8. The Grizzly Team
Both Candidates for Master of Business, Entrepreneurship and
Technology (MBET) at University of Waterloo
Alexandru Gogan
B.Eng. Information Management
Systems, MSc Advanced Computing
Vincent Cui
B.Comm. Finance

9. Financial Projections
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
-15k
-25k
20k
30k
50k
$0
Need for
$50k
to protoype, develop and
launch Grizzly
Break-Even in January
2017
Using early adopters to
proof value for
researchers and to
get in the budgeting cycle
of the University of
Waterloo for 2018

10. June 2016
Problem-Solution Fit
July 2016
MVP
Sept 2016
Early Beta Testing
Where we are right now
Nov 2015
Grizzly was born
May 2016
Validating
Non-Academic Research
Dec 2015
Validating
Customer Need
Feb 2016
Validating Solution
TODAY