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Grizzly Pitch Deck


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"Grizzly" is a platform for simplifying and automating the primary research process in academic studies. This pitch-deck has been the result of my project work during the Master of Business, Entrepreneurship and Technology programs at the University of Waterloo. If you are interested in to learn about the current status and development of the project, feel free to reach out to me.

Published in: Technology
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Grizzly Pitch Deck

  1. 1. Simplify & automate primary research In academic studies Alexandru Gogan - Vincent Cui -
  2. 2. The Problem Dexter is one of thouands of researchers who needs participants But traditional ways Like posters on campus or Craigslist _DON’T WORK_ _ANYMORE_ _DON’T WORK_ _ANYMORE_ $ 250 B $ 2B+ $ 80 B Universities worldwide spend $250B on research per year In Canada & US, $80B are spent every year More than $2B are used to recruit human participants
  3. 3. The Value Proposition With Dexter doesn’t have to worry anymore because uses social media & a mobile web app to find participants like Deedee who are excited to contribute to research and earn a bit of extra money
  4. 4. So what’s the solution in detail? Online platform for researchers integratable into a University's internal research approval process Step 1 Analyzing the Research Proposal Step 2 Identifying the target audience and the right channels to identify the subjects Step 3 Targeted Advertisement / Subject acquisition Web Application for researchers & participants to discover, connect, compensate and engage, with each other Step 1 Discover a research study Step 2 Connect and sign up for a study Step 3 Participate in the study Step 4 Compensate participant Step 5 Researcher engages by delivering content +
  5. 5. What’s the Business Model? Researcher pays to find the right subject to participate in a study and be rewarded after
  6. 6. Top 10 Top 15 University of Toronto University of Waterloo Johns Hopkins University 2016 2017 2019 Start Expand Scale What is our strategy?
  7. 7. Who else is out there? Direct Competitors Indirect Competitors
  8. 8. The Grizzly Team Both Candidates for Master of Business, Entrepreneurship and Technology (MBET) at University of Waterloo Alexandru Gogan B.Eng. Information Management Systems, MSc Advanced Computing Vincent Cui B.Comm. Finance
  9. 9. Financial Projections Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 -15k -25k 20k 30k 50k $0 Need for $50k to protoype, develop and launch Grizzly Break-Even in January 2017 Using early adopters to proof value for researchers and to get in the budgeting cycle of the University of Waterloo for 2018
  10. 10. June 2016 Problem-Solution Fit July 2016 MVP Sept 2016 Early Beta Testing Where we are right now Nov 2015 Grizzly was born May 2016 Validating Non-Academic Research Dec 2015 Validating Customer Need Feb 2016 Validating Solution TODAY