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Tree talkpresentation 2016_1
- 1. TreeTalk Wireless Voice Terminal and System http://www.Tree-Talk.com Let me start by introducing TreeTalk. We are building the Terminal, the System and the software environment for real-time voice group communications.
- 2. Operator software TreeTalk Ecosystem WIRELESS DATA NETWORKS Terminals Control app Mobile app Address server Routing servers Central server WEB UI We are creating a new class of mobile devices and a new global communications ecosystem in order to replace outdated Land Mobile Radio transceivers. TreeTalk Cloud www.Tree-Talk.com
- 3. - Noise - Limited range of communication - Complex mounting, commissioning, and maintenance - Need for power amplifiers - Bulky antennas Land Mobile Radio Flaws First, we have addressed the problems of the low-cost segment of the LMR market. www.Tree-Talk.com
- 4. www.Tree-Talk.com 2 billion U.S. dollars a year Land Mobile Radio Sales Despite those flaws, segment ratings show a growing annual profit.
- 5. Push & Talk Broadcast Easiness Instant connection The Advantages of Radio (and of TreeTalk too) Why have people been buying these pricey radios for 100 years? Because of this 3 simple advantages.
- 6. + Broadcasting + Simplicity + Instant connection - Noise - Limited range of communication - Complex mounting, commissioning, and maintenance - Power amplifiers + Broadcasting + Instant connection + Selective call + No noise + Usability Traditional conventional radio TreeTalk system - Bulky antennas + Digital sound + Duplex mode operation + Extra features (GPS etc.) www.Tree-Talk.com Pros & Cons We are going to transplant the advantages onto the new technical platform. + Flexible groups
- 7. 178* mm 50* mm PS unit 12V/24V Repeat button * ISO 7736 / DIN 75490 1DIN = 180mm x 50 mm Terminal's Design www.Tree-Talk.com The design is developed and patented, based on customer feedback, to fit both - cars and trucks. ** RF UM Pat 121411, PCT/RU2013/000062, WIPO WO 2013/162414 A1, US 2015/0072724 A1 + numerous know-hows...
- 8. www.Tree-Talk.com Mess... Input of conventional transceiver Audio output of conventional transceiver Input of TreeTalk terminal Audio output of TreeTalk terminal Collision Handler Besides the evident advantages and extra features, we are currently developing a new one - #CollisionHandler.
- 9. www.Tree-Talk.com The Difficult Way of the LMR User 1. Acquire frequencies (except CB) 2. Buy transceivers, antennas, and PSU 3. Find a good place on the hill (!) for office 4. Mount antennas and cables 5. Tune the SWR and program the transceivers 6. Hire a professional for maintenance 7. Start talking Usually those who seek a real-time voice connection, tend to buy two- way radios and then they face a bunch of problems.
- 10. www.Tree-Talk.com TreeTalk User’s Easy Way Buy the terminals Create an account on the TreeTalk website Start talking! 3 steps Fast Simple Our solution is very simple for end users.
- 11. www.Tree-Talk.com Financial Model Payback period 3 years NPV $12.2M IRR 66 % Initial addressable market $2B / y Total addressable market $10B / y kUSD years Current point Sales of our web-services Sales of our devices Sales of our software $5 / mo $249 $99
- 12. Capital required to obtain first sales $0.45M Capital required to break-even $1.2M Initial addressable market $2B / year Total addressable market $10B / year Сustomer lifetime value (3-year basis) $280 Payback period 3 years Financial Projections We are not dreaming up any new market. There is a huge niche in the B2B segment already, developed and growing. www.Tree-Talk.com
- 13. Market Fit and Competition We offer a modern and convenient solution to meet the existing needs of the customers. We have no direct competitors for our solution, as there are no similar devices. Digital sound quality Сheap exploitation Quick launch Spectral efficiency Coverage area TreeTalk V V V V V Analog radios V Digital radios V V Digital trunked systems V V www.Tree-Talk.com
- 14. www.Tree-Talk.com Traction and Plans Mar 2015: U.S. Patent Application was published (US 2015/0072724 A1). Apr 2015: Working prototype of the Terminal is ready. May 2015: First prototype of the dispatcher's software is developed. July 2014: Investment of founder. Dec 2014: Grant for R&D has been won in the “Start” contest. 2015 Q4: Field tests. 2016 Q1: Web UI and server infrastructure. 2016 Q3: Final version of the Terminal One ready for production.
- 15. TreeTalk: Wireless Voice Terminal and System http://www.Tree-Talk.com info@Tree-Talk.com Welcome to the future of professional communications!
Editor's Notes
- Let me start by introducing TreeTalk. We are building the Terminal, the System and the software environment for real-time voice communications in groups.
- Thus, we are creating a new class of mobile devices and a new global communications ecosystem in order to replace outdated Land Mobile Radio transceivers.
- First, we have addressed the problems of the low-cost segment of the LMR market. Currently LMR consumer groups, mostly use analog conventional and trunked radio, which have a number of flaws, such as a limited range of communication, a need for power amplifiers and bulky antennas, an unstable signal quality, and so on.
- However, segment ratings show at least 2 billion dollars a year profit from sales of new devices.
- Why have people been buying these pricey radios for 100 years? Because of 3 simple advantages. First, it allows you to broadcast. Second, it provides an instant connection. Third, it is easy to use. Push one button and talk to all groups.
- What does OUR product look like? And why is it different? We are going to carefully transplant the above mentioned advantages onto a new technical platform. This is conventional radio. This is our terminal. It has the same controls, but is based on a completely different principle. Conventional radio transmits sound on a dedicated frequency, thereby blocking it. We've made sophisticated embedded software to digitize and compress speech and to transmit it through existing wireless data networks.
- There are some external differences you will notice. First, our terminal has no antennas at all. Second, acting on customer feedback, we have added a "Repeat" button in the case of misunderstanding or failure to hear the other party. We also made the last housing in sizes to fit the standard 1 DIN slot in the dashboard. And we developed a PS unit consuming a wide range of voltage to fit both - cars and trucks.
- Besides the evident advantages: constant and instant connection, digital sound without noise, extra features like GNSS and selective call, we are currently developing a new one - collision handler. This technology untangles voices from different respondents if they start talking simultaneously. It's very important for group conversation. And you are the first people with whom we are sharing this development.
- Usually, those, who seek a real-time voice connection, tend to buy two-way radios and then they face a bunch of problems: regulations, limitations, barriers during frequency acquisition, complex commissioning and maintenance.
- Our solution is very simple for end users. Buy the terminal, create a group via a web front end and get connected. That's another reason for users to come to us.
- Our financial model is quite traditional. First, we will produce and sell the devices. Our customers know that professional radios are expensive - 250 up to 1,000 Euro each. Existing customers are realizing that the systems they use now are outdated and have many drawbacks. We will eliminate these drawbacks. Thus, we can immediately assign a good, fair price for our devices. Second, we will sell mobile apps, and control software based on our protocols and technologies. We will also provide a web front-end for combining gadgets and apps into dedicated channels.
- We are not dreaming up any new market. There is a huge niche in the B2B segment already, developed and growing. We offer a modern and convenient solution to meet the existing needs of the customers.
- We offer a modern and convenient solution to meet the existing needs of the customers. We have no direct competitors for our solution, as there are no similar devices.
- We have already done a lot, and we have a specific plan for the future. We know the risks and we can achieve our goals. No doubt about that. We strongly believe we can capture 4% of the global LMR market in 3 years or less. At the same time, we are going to branch out into some new areas. But that's a secret for now.
- We believe: Our solutions will change the face of voice communications, making it more modern and convenient. Thank you for your attention and welcome to the future of professional communications. Any questions?