Let me start by introducing TreeTalk. We are building the Terminal, the System and the software environment for real-time voice communications in groups.
Thus, we are creating a new class of mobile devices and a new global communications ecosystem in order to replace outdated Land Mobile Radio transceivers.
First, we have addressed the problems of the low-cost segment of the LMR market. Currently LMR consumer groups, mostly use analog conventional and trunked radio, which have a number of flaws, such as a limited range of communication, a need for power amplifiers and bulky antennas, an unstable signal quality, and so on.
However, segment ratings show at least 2 billion dollars a year profit from sales of new devices.
Why have people been buying these pricey radios for 100 years? Because of 3 simple advantages. First, it allows you to broadcast. Second, it provides an instant connection. Third, it is easy to use. Push one button and talk to all groups.
What does OUR product look like? And why is it different?
We are going to carefully transplant the above mentioned advantages onto a new technical platform. This is conventional radio. This is our terminal. It has the same controls, but is based on a completely different principle. Conventional radio transmits sound on a dedicated frequency, thereby blocking it. We've made sophisticated embedded software to digitize and compress speech and to transmit it through existing wireless data networks.
There are some external differences you will notice. First, our terminal has no antennas at all. Second, acting on customer feedback, we have added a "Repeat" button in the case of misunderstanding or failure to hear the other party. We also made the last housing in sizes to fit the standard 1 DIN slot in the dashboard. And we developed a PS unit consuming a wide range of voltage to fit both - cars and trucks.
Besides the evident advantages: constant and instant connection, digital sound without noise, extra features like GNSS and selective call, we are currently developing a new one - collision handler. This technology untangles voices from different respondents if they start talking simultaneously. It's very important for group conversation. And you are the first people with whom we are sharing this development.
Usually, those, who seek a real-time voice connection, tend to buy two-way radios and then they face a bunch of problems: regulations, limitations, barriers during frequency acquisition, complex commissioning and maintenance.
Our solution is very simple for end users. Buy the terminal, create a group via a web front end and get connected. That's another reason for users to come to us.
Our financial model is quite traditional. First, we will produce and sell the devices. Our customers know that professional radios are expensive - 250 up to 1,000 Euro each. Existing customers are realizing that the systems they use now are outdated and have many drawbacks. We will eliminate these drawbacks. Thus, we can immediately assign a good, fair price for our devices. Second, we will sell mobile apps, and control software based on our protocols and technologies. We will also provide a web front-end for combining gadgets and apps into dedicated channels.
We are not dreaming up any new market. There is a huge niche in the B2B segment already, developed and growing. We offer a modern and convenient solution to meet the existing needs of the customers.
We offer a modern and convenient solution to meet the existing needs of the customers. We have no direct competitors for our solution, as there are no similar devices.
We have already done a lot, and we have a specific plan for the future. We know the risks and we can achieve our goals. No doubt about that.
We strongly believe we can capture 4% of the global LMR market in 3 years or less. At the same time, we are going to branch out into some new areas. But that's a secret for now.
We believe: Our solutions will change the face of voice communications, making it more modern and convenient. Thank you for your attention and welcome to the future of professional communications.
Tree talkpresentation 2016_1
Wireless Voice Terminal and System
Let me start by introducing TreeTalk.
We are building the Terminal, the System and the
software environment for real-time voice group
We are creating a new class of mobile
devices and a new global
communications ecosystem in order
to replace outdated Land Mobile Radio
- Limited range
- Need for
Land Mobile Radio Flaws
First, we have addressed the problems
of the low-cost segment of the LMR
2 billion U.S. dollars
Land Mobile Radio Sales
Despite those flaws,
segment ratings show a
growing annual profit.
The Advantages of Radio
(and of TreeTalk too) Why have people been
buying these pricey
radios for 100 years?
Because of this 3 simple advantages.
+ Broadcasting + Simplicity
+ Instant connection
- Limited range of
- Complex mounting, commissioning,
- Power amplifiers
+ Selective call
+ No noise
- Bulky antennas
+ Duplex mode
+ Extra features (GPS etc.)
Pros & Cons
We are going to transplant the advantages onto the new technical platform.
+ Flexible groups
* ISO 7736 / DIN 75490 1DIN = 180mm x 50 mm
The design is developed and patented, based on customer feedback, to
fit both - cars and trucks.
** RF UM Pat 121411, PCT/RU2013/000062, WIPO WO 2013/162414 A1,
US 2015/0072724 A1 + numerous know-hows...
Input of conventional transceiver Audio output of conventional transceiver
Input of TreeTalk terminal Audio output of TreeTalk terminal
Besides the evident advantages and extra
features, we are currently developing a new one
The Difficult Way of the LMR User
3. Find a good
place on the hill (!)
5. Tune the
6. Hire a
7. Start talking
Usually those who seek a real-time voice connection, tend to buy two-
way radios and then they face a bunch of problems.
TreeTalk User’s Easy Way
Create an account
on the TreeTalk
3 steps Fast Simple
Our solution is very simple for end users.
Payback period 3 years
IRR 66 %
Initial addressable market $2B / y
Total addressable market $10B / y
Sales of our
Sales of our
Sales of our
$5 / mo
Capital required to obtain first sales $0.45M
Capital required to break-even $1.2M
Initial addressable market $2B / year
Total addressable market $10B / year
Сustomer lifetime value (3-year basis) $280
Payback period 3 years
We are not dreaming up any new market.
There is a huge niche in the B2B segment already, developed and growing.
Market Fit and Competition
We offer a modern and convenient solution to meet the existing needs
of the customers. We have no direct competitors for our solution,
as there are no similar devices.
TreeTalk V V V V V
Digital radios V V
Traction and Plans
Mar 2015: U.S. Patent Application was published (US 2015/0072724 A1).
Apr 2015: Working prototype of the Terminal is ready.
May 2015: First prototype of the
dispatcher's software is developed.
July 2014: Investment of founder.
Dec 2014: Grant for R&D has been won in the “Start” contest.
2015 Q4: Field tests.
2016 Q1: Web UI and server infrastructure.
2016 Q3: Final version of the Terminal One ready for production.
TreeTalk: Wireless Voice Terminal and System
Welcome to the future of professional communications!