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Proven Methods to Create Brand Engagement with Social Media
- 1. $ Webinars
- 2. v LeadFamly Webinar Proven Methods to Create Brand Engagement with Social Media March 27, 2019 The webinar will be starting soon…
- 3. Agenda What is brand engagement and how to measure it? SoMe best practices with Novicell Building brand engagement with gamification Q & A Demo
- 4. Mads Ejsing Product Specialist Mads is an expert when it comes to developing high-performance gamification campaigns. Meet Phoebe, Nana & Mads Phoebe Berke Campaign Specialist Phoebe helps customers design and execute effective marketing gamification campaigns. Nana Rasmussen Inbound Consultant Nana, from the digital agency Novicell, helps brands plan and execute their paid and social media strategies.
- 5. About LeadFamly LeadFamly developed a platform that helps Marketers, Social Media and Training/HR professionals activate their audiences by using gamified campaigns they can build and customize themselves. Founded in 2017 in Aarhus, Denmark More than 300 customers in the Nordics, UK and the Netherlands incl. Bravo Tours, Danfoss, Grundfos, ILVA, Arla, Sport24, Sydbank and many more Opening Helsinki, Berlin and Sydney offices in 2019 Added Customer Success team to better service our customers
- 6. What is brand engagement? SoMe best practices with Novicell Building brand engagement with gamification
- 7. Brand Engagement Basics Interaction between a customer and a brand Value-added - measure impact 1 in 4 users are following brands on social media from which they might make a purchase (Forbes, 2018)
- 8. Organic Search Views Time Spent Likes / Shares / Mentions Interactions ContactsVisits Purchases Memberships Subscriptions Recommendations Measuring Brand Engagement Brand Engagement Basics
- 9. What is brand engagement? SoMe best practices with Novicell Building brand engagement with gamification
- 10. Brand Engagement on Social Media Nana Rasmussen, Inbound Consultant at Novicell
- 11. Social Media Best Practices • Planning social media campaigns • Choosing the right campaign strategy • Making the perfect ad – do’s and don’ts • Video vs. still
- 12. The How’s How do I know who my audience is? How to target the right audience How do I match my audience and ad copy?
- 14. See Think Do Care Look-a-likes Interest Website visitors Interaction Add to basketCompetition participants Demography Past-converters Customer-intent Lead collection Target groups Research & discovery loop Loyalty loop
- 15. Think & Do Retargeting Awareness Engagement Reach See Care Interactions Traffic Before AfterDuring Timing when using games
- 16. Placements • Use the automatic placements provided by the Business Manager • Take advantage of the advanced algorithms • Test, test, test – and evaluate • Experiment with less popular placements
- 17. Building the perfect post
- 18. Do’s CREATE ENGAGEMENT & BE PERSONAL1. USE MULTIPLE CREATIVES2. VIDEO, VIDEO, VIDEO3. CALL YOUR AUDIENCE TO ACTION3.
- 20. Dont’s SKIP CTAs1. OVERUSE ”SHARE” AND ”LIKE” POSTS2. WRITE LONG AND VAGUE COPY3. DO LIKE ALL THE OTHERS4.
- 22. And if you do use video… • Showcase your brand early & often • Frontload your story • Design for sound OFF, but delight with sound ON • Consider your time/message balance
- 23. Don’t forget to use stories Companies Are not keeping up with this trend Consumers Are changing to FB and Instagram stories
- 25. BUT NO MATTER WHAT…. TEST, TEST, TEST… AND ADJUST ACCORDINGLY
- 26. One way to do it… • Use LinkedIn Insights and FB Analytics • New tools coming up (US only for now) – Test & learn in FB Business Manager
- 27. What is brand engagement? SoMe best practices with Novicell Building brand engagement with gamification
- 28. Gamification’s Effect on Brand Engagement Humor Skill + Knowledge Association with a good cause Turn consumers into micro-influencers Primary Drivers
- 29. Suitable Game Types for Brand Engagement Turn consumers into micro-influencers Memory/Puzzle/Spot the Difference/etc. Effort games Create a sense of community Calendar Quiz Personality Test
- 33. Key Takeaways Define metrics and strategy Set measurable and meaningful goals Meet your customers where they are Engagement Make it personal - find something that fits your brand
- 34. q&a Please type your question in the chat window
- 35. Thank you! Already a customer? Contact our Customer Success team to get more inspiration: support@leadfamly.com Not a customer yet? Get an introduction to our platform Call +45 40 44 99 30 or write to hello@leadfamly.com Stick around - see how to set up Facebook sharing for your personality test!