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4MD Medical Magento Enterprise Case Study

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4MD Medical Finds Success on Magento Enteprise Edition

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4MD Medical Magento Enterprise Case Study

  1. 1. www.websolutionsnyc.com 4MDMEDICALUPGRADESTO MAGENTOENTERPRISEFROMCOMMUNITY Upgradingfrom Magento CommunitytoEnterprisehelpsa nationalmedicalequipment distributorbreakintonew marketsandalignmultiple businessunitsviaimproved performance. 4MDMedicalisan4MDMedicalisanation-widedistributorof medicalequipment,supplies,EMSand laboratoryequipment.Servingconsumers, hospitals,laboratories,andhealthcare facilities–beingbusiness-to-consumer (B2C),business-to-business(B2B)and business-to-institution(B2i)optimizedwas theimmeditheimmediategoalfor4MDMedicalto achieverevenuegrowthandexpansionin thesemarkets. TheProblem: •Sytem tooslowtosupportproduct catalog •Solutioncouldn’tscaleforgrowth •NofunctionalityforB2BeCommerce TheSolution: CompetitorplCompetitorplatform toMagento Community,ultimatelyupgradedto MagentoEnterpriseEdition. MAGENTOWEBSITEDESIGN&DEVELOPMENT
  2. 2. www.websolutionsnyc.com TheProblem 4MDMedical4MDMedicalhadavisiontomake shoppingonlineformedicalsupply necessitieseffortlessandconvenientfor busymedicalprofessionals,consumers, governmentagenciesandhealthindustry businesses.Seeinganopportunityinthe eCommercehealthcaresupplymarket– thecompanyfirsttriedtoruntheironlinethecompanyfirsttriedtoruntheironline retailoperationsonacompetitorof Magento,butquicklyfoundthissolution wasnotagileenoughforthecompany’s needs. Withoutaplatform capableofsellingto multiplecustomerbasesandwithoutan efficientonlineretailsite,thepotentialfor 4MDMedicaltobecomealeaderinthe fast-growingB2BeCommerceindustry waslimited. TheSolution 4MDMedicalmadethedecisionto4MDMedicalmadethedecisionto transitiontotheMagentoCommunity Editionplatform afterresearchingseveral competingplatformsandfindingthe featurestheywantedinMagento,ata lowertotalcostofownership.4MD MedicalchoseWebSolutionsNYCasthe partnertocomlpetetheupgradebecausepartnertocomlpetetheupgradebecause ofthecompany’sdeepexperiencein Magentodevelopmentanddesign. AftercompletingtheWebSolutionsNYC DiscoveryProcess,ananalysisofthe company’sbusinessneedsanddemands, 4MDMedicalchosetoupgradefrom MagentoCommunitytoMagento EnterpriseEdition. WebSolutionsNYCseamlessly transitionedthe4MDMedicalsiteto MagentoEnterprise,andcompletedasite redesign. MagentoEnterpriseEditionenabledthe companytohandle: •AlargeincreaseinSKUcount •Customersegmentationandseparate productcatalogs •Mobileoptimization •Custom integrationsforB2Bsales •Fasterloadtimes AftertheupgradeandAftertheupgradeandredesign,positive customerfeedbackincreased,and4MD Medicalbegantoseeagrowthinrepeat buyers. SiteloadtimeandseaSiteloadtimeandsearchresult timesdecreasedtobestpractice standards,allowing4MDMedical toadd200,000additional productstothesite–an increaseof50percent.
  3. 3. www.websolutionsnyc.com ScalingforBusinessGrowth,with IncreasedSpeedandEase TToincreaseconversionevenmore,atotal mobileredesignandoptimizationaudit wasdone,“Wewouldn’tbeabletogrow ourbusinessandseetheresultswesee rightnowwithoutupgradingtoEnterprise. Doctorsandphysiciansarebusyand alwaysontheirtabletandcellphone–we cancanreachthem now,”saidSchwartz. Withanincreaseof24%inAverageOrder Volumeand40%inCustomerConversion Rateafterupgradingfrom Magento CommunitytoEnterprise–4MDMedical isabletofocusonstrategicbusiness initiativeslikeexpandingB2Bsales. MakingWayintotheB2BMarket AccoAccordingtoasurveybyMagento,93 percentofB2Bbuyersprefertopurchase online.Recognizingthissubstantialtrend, 4MDMedicalrequiredasiteoptimizedto makeB2BandB2ibuyingsimpleand efficient.B2Btransactionsarecomplexand ofteninvolverequestsforquotesonbulk pupurchases,purchaseorders(POs), automatedrecurringbilling(ARB)and one-offinvoicing. WebSolutionsNYCwasabletosetup custom APIintegrationsfor4MD Medical’sbusinessclientsto: •SubmitPurchaseOrders •SubmitBack-endInvoicing •ReceiveBulkPricingQuotes •ObtainSpecialCustomerG•ObtainSpecialCustomerGroup Pricing •LivechatwithaCustomerService Representative •Readproductreviewsandfeedback FFunctionalflexibilityandplatform agilityis essentialtosuccessintheB2Bonline retailmarket.MagentoEnterpriseandthe developersatWebSolutionsNYCwere ableprovide4MDMedicalawealthof custom modules,integrationsand platform enhancementsforfuture grgrowth.
  4. 4. www.websolutionsnyc.com TheResults BeforeMagentoEnterpriseEdition,4MD Medicalprimarilyoperatedasa drop-shipperwithtightmargins,because ofsiteandoperationslimitations. MagentoandMagentoandWebSolutionsNYC succeededinhelping4MDMedicalachieve theirmainbusinessgoal:Increasing revenuebyprovidinganefficientand effortlessshoppingexperiencetotheir nowincreasedcustomerbase. DDaveSchwartzcalledMagento Enterprise“amainpinforthis company’ssuccess.” WanttoseehowMagentoandWeb SolutionsNYCcanhelpyouronlineretail businessconvertmorecustomersfor increasedrevenue?Let’shaveachat! YitzLieblich,CEO,Web SolutionsNYC Email: YitYitzchak@websolutionsnyc.com Website: www.websolutionsnyc.com

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