4MD Medical Finds Success on Magento Enteprise Edition

1. www.websolutionsnyc.com
4MDMEDICALUPGRADESTO
MAGENTOENTERPRISEFROMCOMMUNITY
Upgradingfrom Magento
CommunitytoEnterprisehelpsa
nationalmedicalequipment
distributorbreakintonew
marketsandalignmultiple
businessunitsviaimproved
performance.
4MDMedicalisan4MDMedicalisanation-widedistributorof
medicalequipment,supplies,EMSand
laboratoryequipment.Servingconsumers,
hospitals,laboratories,andhealthcare
facilities–beingbusiness-to-consumer
(B2C),business-to-business(B2B)and
business-to-institution(B2i)optimizedwas
theimmeditheimmediategoalfor4MDMedicalto
achieverevenuegrowthandexpansionin
thesemarkets.
TheProblem:
•Sytem tooslowtosupportproduct
catalog
•Solutioncouldn’tscaleforgrowth
•NofunctionalityforB2BeCommerce
TheSolution:
CompetitorplCompetitorplatform toMagento
Community,ultimatelyupgradedto
MagentoEnterpriseEdition.
MAGENTOWEBSITEDESIGN&DEVELOPMENT

2. www.websolutionsnyc.com
TheProblem
4MDMedical4MDMedicalhadavisiontomake
shoppingonlineformedicalsupply
necessitieseffortlessandconvenientfor
busymedicalprofessionals,consumers,
governmentagenciesandhealthindustry
businesses.Seeinganopportunityinthe
eCommercehealthcaresupplymarket–
thecompanyfirsttriedtoruntheironlinethecompanyfirsttriedtoruntheironline
retailoperationsonacompetitorof
Magento,butquicklyfoundthissolution
wasnotagileenoughforthecompany’s
needs.
Withoutaplatform capableofsellingto
multiplecustomerbasesandwithoutan
efficientonlineretailsite,thepotentialfor
4MDMedicaltobecomealeaderinthe
fast-growingB2BeCommerceindustry
waslimited.
TheSolution
4MDMedicalmadethedecisionto4MDMedicalmadethedecisionto
transitiontotheMagentoCommunity
Editionplatform afterresearchingseveral
competingplatformsandfindingthe
featurestheywantedinMagento,ata
lowertotalcostofownership.4MD
MedicalchoseWebSolutionsNYCasthe
partnertocomlpetetheupgradebecausepartnertocomlpetetheupgradebecause
ofthecompany’sdeepexperiencein
Magentodevelopmentanddesign.
AftercompletingtheWebSolutionsNYC
DiscoveryProcess,ananalysisofthe
company’sbusinessneedsanddemands,
4MDMedicalchosetoupgradefrom
MagentoCommunitytoMagento
EnterpriseEdition.
WebSolutionsNYCseamlessly
transitionedthe4MDMedicalsiteto
MagentoEnterprise,andcompletedasite
redesign.
MagentoEnterpriseEditionenabledthe
companytohandle:
•AlargeincreaseinSKUcount
•Customersegmentationandseparate
productcatalogs
•Mobileoptimization
•Custom integrationsforB2Bsales
•Fasterloadtimes
AftertheupgradeandAftertheupgradeandredesign,positive
customerfeedbackincreased,and4MD
Medicalbegantoseeagrowthinrepeat
buyers.
SiteloadtimeandseaSiteloadtimeandsearchresult
timesdecreasedtobestpractice
standards,allowing4MDMedical
toadd200,000additional
productstothesite–an
increaseof50percent.

3. www.websolutionsnyc.com
ScalingforBusinessGrowth,with
IncreasedSpeedandEase
TToincreaseconversionevenmore,atotal
mobileredesignandoptimizationaudit
wasdone,“Wewouldn’tbeabletogrow
ourbusinessandseetheresultswesee
rightnowwithoutupgradingtoEnterprise.
Doctorsandphysiciansarebusyand
alwaysontheirtabletandcellphone–we
cancanreachthem now,”saidSchwartz.
Withanincreaseof24%inAverageOrder
Volumeand40%inCustomerConversion
Rateafterupgradingfrom Magento
CommunitytoEnterprise–4MDMedical
isabletofocusonstrategicbusiness
initiativeslikeexpandingB2Bsales.
MakingWayintotheB2BMarket
AccoAccordingtoasurveybyMagento,93
percentofB2Bbuyersprefertopurchase
online.Recognizingthissubstantialtrend,
4MDMedicalrequiredasiteoptimizedto
makeB2BandB2ibuyingsimpleand
efficient.B2Btransactionsarecomplexand
ofteninvolverequestsforquotesonbulk
pupurchases,purchaseorders(POs),
automatedrecurringbilling(ARB)and
one-offinvoicing.
WebSolutionsNYCwasabletosetup
custom APIintegrationsfor4MD
Medical’sbusinessclientsto:
•SubmitPurchaseOrders
•SubmitBack-endInvoicing
•ReceiveBulkPricingQuotes
•ObtainSpecialCustomerG•ObtainSpecialCustomerGroup
Pricing
•LivechatwithaCustomerService
Representative
•Readproductreviewsandfeedback
FFunctionalflexibilityandplatform agilityis
essentialtosuccessintheB2Bonline
retailmarket.MagentoEnterpriseandthe
developersatWebSolutionsNYCwere
ableprovide4MDMedicalawealthof
custom modules,integrationsand
platform enhancementsforfuture
grgrowth.

4. www.websolutionsnyc.com
TheResults
BeforeMagentoEnterpriseEdition,4MD
Medicalprimarilyoperatedasa
drop-shipperwithtightmargins,because
ofsiteandoperationslimitations.
MagentoandMagentoandWebSolutionsNYC
succeededinhelping4MDMedicalachieve
theirmainbusinessgoal:Increasing
revenuebyprovidinganefficientand
effortlessshoppingexperiencetotheir
nowincreasedcustomerbase.
DDaveSchwartzcalledMagento
Enterprise“amainpinforthis
company’ssuccess.”
WanttoseehowMagentoandWeb
SolutionsNYCcanhelpyouronlineretail
businessconvertmorecustomersfor
increasedrevenue?Let’shaveachat!
YitzLieblich,CEO,Web
SolutionsNYC
Email:
YitYitzchak@websolutionsnyc.com
Website:
www.websolutionsnyc.com