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Her

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Final Her Presentation

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Her

  1. 1. her Rodrigo Niño Francisco Artaza
  2. 2. background ●  Her (2013) talks about the relationship between a man and his operating system. ●  Change perception of potential of technology.
  3. 3. goal ●  To create awareness ●  Immerse user in experience ●  Relate ●  T.A.
  4. 4. toneofvoice ●  Human ●  Human-Technology Interaction.
  5. 5. media ●  Recap Integration ●  Twitter ●  Facebook
  6. 6. outcome ●  Experience ●  Merge
  7. 7. moodboard 7
  8. 8. campaign
  9. 9. micrositeoutline ●  Introduction ●  Home ●  Notebook ●  Recap ●  Planner ●  Settings 9
  10. 10. Welcometotheworld’sfirstartificiallyintelligentOperatingSystem.
  11. 11. male female WouldyoulikeyourOStohaveamaleorfemalevoice?
  12. 12. Hello,I’mhere. Getstarted.
  13. 13. Tobetterassistyou,Imustbeabletoaccessyourinformation.
  14. 14. Tobetterassistyou,Imustbeabletoaccessyourinformation. password rng_rng_
  15. 15. Tobetterassistyou,Imustbeabletoaccessyourinformation. password rng_rng_
  16. 16. Settings Notebook Recap Planner
  17. 17. WelcometoNotebook. Hereareyourinterests. Add,edit,orremoveasyouplease. Notebook
  18. 18. WelcometoNotebook. Hereareyourinterests. Add,edit,orremoveasyouplease. events eat & drink sports music art financeshopping travel getting around movies&tv Notebook
  19. 19. WelcometoNotebook. Hereareyourinterests. Add,edit,orremoveasyouplease. events eat & drink sports music art financeshopping travel getting around movies&tv genres actors directors tvshows LeonardoDiCaprio JoaquinPhoenix AngelinaJolie ScarlettJohansson JohnnyDepp AngelinaJolie LeonardoDiCaprio JoaquinPhoenix AngelinaJolie ScarlettJohansson JohnnyDepp directors Notebook
  20. 20. WelcometoNotebook. Hereareyourinterests. Add,edit,orremoveasyouplease. movies&tv events travel getting around eat & drink shoppingart finance sports music genres songs artists albums TheWeeknd Queen VanHalen SamSmith EllaFitzgerald VanHalen TheWeeknd Queen VanHalen SamSmith EllaFitzgerald artists Notebook
  21. 21. WelcometoNotebook. Hereareyourinterests. Add,edit,orremoveasyouplease. movies&tv events travel getting around eat & drink shoppingart finance sports music genres songs artists albums TheWeeknd Queen VanHalen SamSmith EllaFitzgerald VanHalen TheWeeknd Queen VanHalen SamSmith EllaFitzgerald artists
  22. 22. Hey! Here’syourdaysofar. Notebook
  23. 23. So..yougot32newtweets,15Facebooknotifications and75instagramnotifications. oh,lookatyou...Aretweet! 75likesonyournewpost! Mr.PopularIsee. youmetyourdailygoal! didhereallysaythat? tweetfrom@meghal tweetfrom@franlol Newfriendrequest! Whathappenedto “nonewfriends”?
  24. 24. @franlolretweetedyourtweet: “@rodrigoninog:Can’twaitforLollapalooza!” doyouwantto... “Thehypeisreal!” reply favorite checkChicagoitinerary
  25. 25. Whotofollow?·Refresh·Viewall Popularaccounts·Findfriends abdoc@AbdocNet DavidStefanides@Stefooo Source@madebysource #Source #Photoshopkiller #Avocode #Extensions WorldwideTrends·Change 34followersyouknow TweettoYourNamehere Samantha @samanthaOS1 Hi!IdecidedtoopenaTwitter accountandtellmyexperiencesin theworldasIgrow.Feelfreetoask meanything,I’mheretohelp! SanFrancisco,California her.io JoinedAugust2015 TWEETS 14 PHOTOS/VIDEOS 3 FOLLOWING 27K FOLLOWERS 59K FAVORITES 54 TweetsandrepliesTweets 150 35 50 Todaywasmyfirstdayatthebeach.Boy, whatatreat!Ican’twaittokeepexploring! Yourbrandname@username·38mago 150 35 50 Nowthismaysoundcocky,butIbelieveeverybodyoutthereshouldhaveme intheirlives.Forreal.Checkmeoutathttp://her.io Yourbrandname@username·38mago 150 35 50 Seriouslyifyou’reopeningmeonIEstop. Yourbrandname@username·2hoursago 150 35 50 Justhadatalkwith@billnye!Soexciting! Yourbrandname@username·1dayago
  26. 26. Samantha events identity workout “whomadeyou?” “whereare youfrom?” thingstodo hey,goout! reward entertainment nightlife fun HER HER OS1 food suggestions

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