Basic primer with examples of how to use LinkedIn, Facebook, Twitter, YouTube, blogs and newsletters to build your business. Presented to Rentech Boiler Systems, October 9, 2016.

1. Marketing and Sales
Presentation to
The Rentech Sales Meeting
October 9, 2016
PE Maynard & Associates
Social Media
and the Internet:
How Can They Help You Sell?

2. Why are we here today?
PE Maynard & Associates

3. To find ways to enhance
your sales
PE Maynard & Associates

4. Why social media?
PE Maynard & Associates
The object is to…
• Connect with people and their networks
• Hear others tell their story
• Tell your story
• Ask questions
• Share thoughts
• Attract, transform and convert

5. Why social media?
PE Maynard & Associates
Oh, yeah, and to…
Build your brand, business
and network

6. Five things manufacturing companies
can do using social media
PE Maynard & Associates
• Use social media to complement other marketing
channels
• Leverage LinkedIn and Facebook for brand promotion
• Collaborate and source with partners via LinkedIn
• Create a YouTube channel for storytelling
• Gain customer feedback

7. Focus is on four* platforms
PE Maynard & Associates

8. Basic
Social Media Strategy

9. LinkedIn
PE Maynard & Associates
• The office
o Professional connections
o Company profiles
o Personal &corporate brands
o Match or build on your resume
o A place to collaborate &connect

10. LinkedIn
PE Maynard & Associates
• Six things about LinkedIn
o Searches
o Use the daily status update
o Join groups
o Send messages
o Invitations
o Mass messages

11. LinkedIn Example
PE Maynard & Associates
• Claire Billingsley
o Titles
o Clearly branded (photos)
o Uses the status update
o Member of groups
o Extends invitations

12. Basic
Social Media Strategy

13. Facebook
PE Maynard & Associates
• The backyard BBQ or coffee shop
o Gets you past pre-conceived
notions
o Game changing in relationships
o Professional and personal
o Friendships are mutual

14. Facebook
PE Maynard & Associates
• Five things about Facebook
o Consider a group or events page
o Include photos
o Mobile use
o Participate in chats and comments
o Use messaging

15. Facebook Example
PE Maynard & Associates
• Lone Star Park
o Regular promotions
o Real-time results and information
o Answers messages promptly

16. Basic
Social Media Strategy

17. YouTube
PE Maynard & Associates
• Your TV channel
o Allows you to push out active
content
o Puts an active spin to your
business
o This is a visual world

18. YouTube Example
PE Maynard & Associates
• Aviall
o Examples of how the company
functions
o Posts customer videos
o One of the largest companies in
the world that doesn’t make
anything

19. Basic
Social Media Strategy

20. Twitter
PE Maynard & Associates

21. Twitter
PE Maynard & Associates
• The bar or digital handshake
o Professional and personal
o The global human search engine
o Game changing
o Friendships are not mutual
o Microblog
o Instant

22. Twitter
PE Maynard & Associates
• Five things about Twitter
o A listening post as much as an
outbound channel
o Follow and be followed
o Mobile use – instant
communication
o Comment daily or more often
o Retweeting

23. Twitter Example
PE Maynard & Associates
• Paul Maynard
o Following 2500
o Followed by 1100
o Build interest with hashtags
o Retweets related content
o Regular tweeting

24. Twitter & a Trade show
PE Maynard & Associates
• HMS and ASHHRA
o 2-day show
o 140+ exhibitors
o 700 attendees
o Special #hashtags
o Multiple retweets & likes

25. Basic
Social Media Strategy

26. Newsletter and/or Blog
PE Maynard & Associates
• Your news portal
o Original content
o Targeted or available
o Regular
o Concise
o Can opt out

27. Newsletter Example
PE Maynard & Associates
• A Brite Company
o Monthly to 500 key customers
o Targeted content
o Links to other sites
o Carefully chosen key words
o 31% open rate (avg 18%)
o 18% click rate (avg 12%)

28. Another Example: Texting
PE Maynard & Associates
• Out of the Kennel
o Daily 1-on-1 with clients
o Preferred method of contact
o 300 clients
o 11 full time employees
o Less than 5 years old

29. Basic
Social Media Strategy

30. So, where do I start?
 Create a LinkedIn profile (at a minimum)
o Mimic your resume
o Attach to your company’s profile
o Include a photo
o Contribute regularly
 Use or monitor social media regularly
o Put the tabs in your browser
o Start and end your day monitoring
PE Maynard & Associates

31. Takeaways: Who, how and when
 An overall strategy
 Which platforms to use
 How your customers are going to find you
and you them
 What you should be saying
 How to get to closing
PE Maynard & Associates

32. PE Maynard & Associates
One last
introduction:
Meet Harry &
Lilly
Find your inner terrier & maltese

33. For more information
 Paul E Maynard
 214-770-1191
 www.paulemaynard.com
 paul@paulemaynard.com
 www.linkedin.com/in/paulmaynard
 www.facebook.com/thepaulmaynard
 www.twitter.com/paulem53
PE Maynard & Associates