POWERPOINT PRESENTATION

1. DAILYKART
ONE STOP SOLUTION TO ALL YOUR GROCERY NEEDS
• CO-FOUNDERS
• KARTIK BHATT- DOING B.TECH FROM I.P. UNIVERSITY. HE COMES UP WITH THE
PROBLEMS AND THEIR SOLUTIONS.
• HARSHAVARDHAN- DOING B.S. IN C.S. FROM C.U.H.K. HE COMES UP WITH
SENSIBLE AND REALISTIC SOLUTION FOR THE CURRENT
PROBLEMS
• CHAITANYA SHUKLA- DOING B.COM FROM DELHI UNIVERSITY. THE GO TO
PERSON IN COMMERCE AND LEGAL RELATED QUERIES

2. PROBLEM
• THE LOCAL GROCERY SECTOR IS A SECTOR WITH LOT OF POTENTIAL BUT IS VERY
UNORGANIZED.
• WHILE SOME STORES PROVIDE FREE DELIVERY FOR THEIR CUSTOMERS EVEN WHEN
THE TOTAL COST OF THE ORDER IS LESS THAN 100 RUPEES, SOME STORES DON’T
PROVIDE HOME DELIVERY AT ALL .
• MORE IMPORTANTLY, THERE IS NO WAY TO CHECK THE AVAILABILITY OF A
PRODUCT IN A CERTAIN SHOP.
• THE CURRENT ONLINE MARKET HASN’T BEEN ABLE TO CONVINCE THE BUYERS OF
THEIR EFFECTIVENESS, AUTHORITY OR EVEN CREDIBILITY.

3. SOLUTION(IDEA)
• OUR COMPANY WILL PROVIDE A MOBILE APPLICATION AND A WEBSITE THAT WILL BE
INTERACTIVE AND WILL ALLOW THE USERS TO BUY GROCERIES ONLINE.
• IT WILL ALLOW USERS TO CONNECT TO THE NEARBY STORES AND ORDER, WHILE THEY
SIT IN THE COMFORT OF THEIR HOMES.
• THE NICHE OF THE COMPANY WOULD BE OUR ABILITY TO CONNECT TO THE STORES
NEARBY AND INCORPORATE MUCH NEEDED GAMIFICATION THAT THE CURRENT ONLINE
GROCERY MARKET HAS FAILED TO DELIVER.
• INSTEAD OF CONNECTING HIGHER STORES WE WILL CONNECT WITH LOCAL GROCERY
STORES THAT WILL PROVIDE THE HOME DELIVERY THEMSELVES.
• THE PROBLEM OF NOT FINDING A PRODUCT ON A PARTICULAR STORE WILL ALSO BE
SOLVED AS THERE WILL BE MANY SHOPS REGISTERED FROM WHERE USERS CAN ORDER
WHATEVER USERS WANTS.

4. DESIGN AND DEVELOPMENT
• USERS CAN SELECT THE PRODUCTS THEY NEED AND THE APP WILL FIND THE
NEARBY STORES WHICH HAS ALL THE ITEMS.
• THE APP WILL SEND BOTH A MESSAGE AND A NOTIFICATION TO THE
SHOPKEEPER WHO CAN THEN DELIVER THE ORDER.
• POINTS WILL BE OFFERED FOR EVERY PURCHASE MADE AND THERE WILL BE
SPECIAL OFFERS BASED ON THOSE POINTS.
• POINTS WILL ALSO BE USED FOR CREATING A LEADERBOARD FOR A
PARTICULAR REGION AND THOSE WITH HIGHEST POINTS WILL GET SOME
REWARD.

5. MARKET AND MARKET SIZE
• PRIMARY SOURCE TO FULFILL GROCERY REQUIREMENTS IS THROUGH LOCAL
SHOPS.
• EVEN IF THE APP WERE TO COVER A RELATIVELY SMALLER REGION IT WILL STILL
HAVE SCORES OF SHOPS, CUSTOMERS AND MULTITUDE OF ORDERS TO TARGET.
• THE APP HAS NO COMPETITION IN THE LOCAL SECTOR WHICH INVOLVES
GENERAL GROCERY STORES WE HAVE THE OPPORTUNITY TO EXPAND THE AREA
AS OUR PROFIT INCREASES.
• AFTER THE LAUNCH AND WITH THE APT AMOUNT OF ADVERTISEMENT THE
MARKET COVERED BY THE APP WILL BE AMAZING.

6. COMPETITIVE ANALYSIS
• THE APP IN REALITY IS FIRST OF ITS KIND AS THERE IS NO APP WHICH TIES UP WITH
LOCAL SHOPKEEPERS
• BUT SINCE IT OPERATES IN THE GROCERY SECTOR WE HAVE TWO BIG COMPETITORS
NAMELY GROFER AND BIG BASKET
• THEY HAVE THEIR OWN HOME DELIVERY SYSTEM WHICH RESULTS IN DELAYED
DELIVERIES.
• THERE HAVE BEEN MANY COMPLAINTS REGARDING THE ORDERS GETTING LOST AND
NEVER REACHING THE CUSTOMER.
• THESE APPS ALSO HAVE A LOT OF COMPLAINTS REGARDING THE QUALITY OF
PRODUCTS THEY SUPPLY.

7. STRATEGY
• THE STRATEGY RIGHT NOW IS TO HAVE A TEST RUN IN THE NAUROJI NAGAR
AREA, NEW DELHI. THIS WILL GIVE US THE IDEA OF THE SUCCESS RATE OF
THIS APP.
• WE CAN ALSO GET TO KNOW OUR POTENTIAL AVERAGE PROFIT, THE SHOPS
INTERESTED AND WAYS TO PLAN FOR THE FUTURE.
• LONG TERM AND SHORT TERM GOALS OF THE ORGANIZATION WILL ALSO
DEPEND HEAVILY ON THIS TEST RUN WE PLAN TO DO.