Build your TikTok Toolbox: Creative techniques to level up your TikTok content
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This talk will give a hands-on approach on how to build your TikTok toolbox. Full of creative, actionable techniques to help you plan, create, and optimise your content in paid campaigns. You'll leave the session as a TikTok pro, equipped with everything you need to start using these ideas immediately!
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Build your TikTok Toolbox: Creative techniques to level up your TikTok content
- 1. Build your TikTok Toolbox: Creative techniques to level up your TikTok content REBECCA HOLLOWAY Base Creative @beccasocial
- 4. #BrightonSEO beccasocial Why should you advertise on TikTok?
- 6. #BrightonSEO beccasocial What do you need to know about TikTok users?
- 7. #BrightonSEO beccasocial 47% of all users are between 10-29 years old Source: Sprout Social
- 8. #BrightonSEO beccasocial 1 billion monthly active users Source: Backlinko
- 9. #BrightonSEO beccasocial 13+ million monthly active UK users Source: Statista
- 10. #BrightonSEO beccasocial Is your business right for TikTok?
- 11. Source: VEED.IO
- 13. beccasocial
- 14. #BrightonSEO beccasocial 52 minutes on the app per day Source: Social Films
- 16. #BrightonSEO beccasocial 46% TikTok users engage with TikTok’s content without any other distractions Source: TikTok for Business
- 17. #BrightonSEO beccasocial How do you advertise on TikTok?
- 18. In-feed ad Ads appearing in the For You feed between regular content. High-impact. Sound on.
- 19. #BrightonSEO beccasocial In-feed ad Source: TikTok for Business
- 20. #BrightonSEO beccasocial 5% average engagement rate for in-feed ads Source: Take Some Risk
- 21. #BrightonSEO beccasocial 1-3% average click through rate for in-feed ads Source: Take Some Risk
- 22. Spark ad Amplify existing organic videos to fit your campaign objectives
- 23. #BrightonSEO beccasocial Spark ad Source: TikTok for Business
- 29. #BrightonSEO beccasocial Trends Key Messaging TikTok Creator Marketplace Framing
- 30. #BrightonSEO beccasocial Key Messaging TikTok Creator Marketplace Music & Sound Trends
- 31. #BrightonSEO beccasocial TikTok Creator Marketplace Music & Sound Accessibility Key Messaging
- 34. #BrightonSEO beccasocial Framing Stay in the safe zone
- 36. #BrightonSEO beccasocial Trends Keep up to date with TikTok culture
- 37. #BrightonSEO beccasocial Source: TikTok for Business Creative // Trends
- 38. #BrightonSEO beccasocial Key Messaging You don’t have long to share your message
- 39. #BrightonSEO beccasocial 21 - 34 seconds for your videos Creative // Key Messaging Source: TikTok for Business
- 40. #BrightonSEO beccasocial 3 seconds to introduce your product/capture your audience Creative // Key Messaging
- 41. #BrightonSEO beccasocial 33% of auction ads with the highest view-through rate break the fourth wall Creative // Key Messaging
- 42. #BrightonSEO beccasocial TikTok Creator Maketplace Work with the very best on the platform
- 43. #BrightonSEO beccasocial Creative // TikTok Creator Marketplace
- 44. #BrightonSEO beccasocial 193% increase in view-through rate when partnering with creators Creative // TikTok Creator Marketplace
- 45. #BrightonSEO beccasocial Music & sound Designing for a sound-on experience
- 46. #BrightonSEO beccasocial Sound on Creative // Music & Sound
- 47. #BrightonSEO beccasocial 120bpm (beats per minute) Creative // Music & Sound Source: TikTok for Business
- 50. #BrightonSEO beccasocial Examples Putting these techniques into action
- 51. #BrightonSEO beccasocial Day in the life Source: @beccasocial
- 55. #BrightonSEO beccasocial Optimise & test Keep it human Keep it short and snappy Test out the different creative techniques Refresh creatives each week
- 56. #BrightonSEO beccasocial Rebecca Holloway Social Media Consultant