Dr. Brian Wansink presented at our 4th Annual Health Innovation Grant Workshop held at Rollins College. He talked about healthy food environments. Check out his presentation here!

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@BrianWansink
Slim by Design:
Mindless Eating Solutions for Everyday Life
Brian Wansink, Ph.D.
Cornell University
Healthy Central Florida
May 11, 2016

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It’s easier to change your
eating environment than to
change your mind

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BMI Trends from the CDC

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The Year 2025: My Projected BMI Map for the US

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LEGEND:
Too Fat
Too Skinny
The Year 2025: A Projected BMI Map for the US
Compliments of Dr. Bill Deitz
Los Angeles
New York
City

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Win-Win
Activism

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Who Benefits?
Win-Win
Activism

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Roadmap
Chinese buffets
School lunchrooms
Your home
Your community

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A Couple Starting Points . . .
 Do we know what we like?
 Do we know what we do?

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“Do we Know What We Like?”

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“Can You Make People Think the Food Tastes Good?”
Seafood filet
Chocolate Cake
Succulent Italian
Seafood filet
Belgium Black Forest
Chocolate Cake
Wansink, Brian, Koert van Ittersum, and James E. Painter (2005), “How
Descriptive Food Names Bias Sensory Perceptions in Restaurants,” Food
Quality and Preference, 16:5, 393-400.

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Labels -> Halos or Shadows?
Let’s see . . . Spice Box Restaurant

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As Fine as North Dakota Wine
(“Spice Box Restaurant”)

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Hmmm . . .

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“Do we Know Why
We Do What We Do?”

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Think back to your last buffet . . .

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What Do Skinny People Do
Differently at Chinese Buffets?
 12 Coders, 370 diners, 7 States
 70 variables
 Secret agent tools
• weight mat
• laser height
• Clickers
• Cracker Jack stopwatches

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Maybe there are a lot of
overlooked solutions
Win-Win
Activism

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2. Smarter Lunchrooms

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A funny call from the LA Times …

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A Call from the NY State Department
of Health
 How much subsidize fruit in cafeterias to
increase whole fruit sales 5%?

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“The problem’s not the
price?”
 Two Suggestions:
• Put it in a nice bowl
• . . . in a well-lite place
 Results
• 5 Schools
• 1 School
• 2 Schools

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@BrianWansink
“The problem’s not the
price?”
 Two Suggestions:
• Put it in a nice bowl
• . . . in a well-lite place
 Results
• 5 Schools
• 1 School
• 2 Schools
That’s obvious.
That’ll never work.

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Example 2: Call from the USDA
 “Nobody buys salad.”
 Should we add more stuff or subsidize
the price?

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Ala Cart Items
Salad
Bar
Hot
Lunch
Line
Cash
Regist
er #1
Cash
Regist
er #2

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@BrianWansink
Ala Cart Items
Hot
Lunch
Line
Cash
Regist
er #1
Cash
Regist
er #2
Old
Locati
on for
Salad
Bar
New Location
for Salad Bar

32. © Wansink 2016
@BrianWansink
Ala Cart Items
Hot
Lunch
Line
Cash
Regist
er #1
Cash
Regist
er #2
Old
Locati
on for
Salad
Bar
New Location
for Salad Bar
Daily Salad Sales
increased 200-300%
within two weeks

33. © Wansink 2016
@BrianWansink
Bigger Question . . .
 What are easy low-cost or no cost changes
cafeterias can make to . . .
• Increase the good stuff kids take
• Decrease the less good stuff kids take
• Increase overall participation in school lunches

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Let’s redesign a school lunchroom
for less than $50 . . .

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We can probably do better . . .

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Smarter
Lunchroom
Scorecard
It’snotnutrition
...untilit’seaten!
Important Words
Service areas:
Dining areas:
Grab and Go Meals:
Designated Line:
Alternative entrée options:
Reimbursable “Combo Meal” pairings:
Non-functional lunchroom equipment:
Good Rapport:
FocusingonFruit
PromotingVegetables&Salad
MovingMoreWhiteMilk
Entréeof theDay
S
SmarterLunchroomsSelf-Assessment
Instructions

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MovingMoreWhiteMilk
Entréeof theDay

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Smarter Lunchroom Report Card
70-70 by 2020
 100 points & 100 changes
• Aspirational
• Shows progress
• Keeps schools from backsliding

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Part 3.
Your Home

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Is Your Home
Making You
Slim by Design?
(10-pt. preview)

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Part 4.
Your Country

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Help Make Your Country Slim by Design
 1. Score your store, restaurant, workplace
• Scorecards
 2. Let them know (win-win solutions)
• Letter Templates
 3. Organize a Activism Group
• Action Guide
SlimbyDesign.org

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Who Benefits?
Win-Win
Activism

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In Conclusion . . . Back to you . . .

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News you can use
[] Where to sit at Chinese buffets
[] Get kids eat to green beans
[] What to put on your home counter

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Thank You
“The Best Diet is The Diet You
Don’t Know You’re On.”
Mindless Eating -- p. 1

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@BrianWansink
1. SlimbyDesign.org
2. @BrianWansink
3. Brian Wansink (author)

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@BrianWansink
1. SlimbyDesign.org
2. @BrianWansink
3. Brian Wansink (author)

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@BrianWansink

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100-point Scorecards
 Home
 Restaurants
 Grocery stores
 Workplaces
 Schools
SlimByDesign.org

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@BrianWansink
Lessons I learned from Slim by Design . . .
 Scorecards can work
• If evidence based
• If 3rd party distributed
• If dynamic (yearly improvements)
• If low-cost no cost
• If easy-to-make changes
• If some are exciting, new changes
• If bragging rights are involved

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